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Stakeholder green pressure and enviropreneurial marketing: Insights from Japanese SMEsTrivedi, Rohit, Patel, J., Fukukawa, K. 04 December 2024 (has links)
Yes / Despite the recent growth in research on analysing the influence of stakeholders' green pressure on firm performance, our understanding of the subject seems limited, especially regarding the positive and negative influence of many internal and external stakeholders and the mediating roles of environmental orientation and commitment. Analysing primary data from 317 Japanese SMEs, we found that environmental orientation has negative while environmental commitment positively influences firm performance. Besides, the findings also show that green pressure from regulators, competitors, non-governmental organisations (NGOs) and employees significantly influences the market and financial performance, followed by a discussion of relevant theoretical and practical implications.
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Water ways: exploring water through metaphoric imagery, discussion and actionWalker, Trevor Scott 22 December 2005 (has links)
This case study was unique in its focus on an environmental education curriculum for older adults. It followed from previous studies in exploring the instructional and research potential of metaphor and environmental orientation. Environmental orientations towards water were examined among a group of retirees before, during and after a workshop which incorporated instructional metaphor as a teaching strategy.
The study demonstrated that, at least for some participants, the use of metaphor from a variety of orientations has the potential to increase participants’ appreciation of alternative ways of relating to the environment. Overall, the use of metaphor appears to have contributed positively to most participants’ understanding of water issues. As an educational tool instructional metaphor was useful in group discussion as a catalyst for conversation about how participants view, understand and relate to water. As a research technique metaphoric interviewing was useful to help draw out the accumulated knowledge and experiences of older adults.
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