Submitted by Automa??o e Estat?stica (sst@bczm.ufrn.br) on 2017-04-03T20:52:32Z No. of bitstreams: 1 RafaelBeserraNelson_DISSERT.pdf: 4160512 bytes, checksum: baae9c44370c5c37e41ad86cfb4b3918 (MD5) / Approved for entry into archive by Arlan Eloi Leite Silva (eloihistoriador@yahoo.com.br) on 2017-04-06T22:06:07Z (GMT) No. of bitstreams: 1 RafaelBeserraNelson_DISSERT.pdf: 4160512 bytes, checksum: baae9c44370c5c37e41ad86cfb4b3918 (MD5) / Made available in DSpace on 2017-04-06T22:06:07Z (GMT). No. of bitstreams: 1 RafaelBeserraNelson_DISSERT.pdf: 4160512 bytes, checksum: baae9c44370c5c37e41ad86cfb4b3918 (MD5) Previous issue date: 2014-12-05 / Coordena??o de Aperfei?oamento de Pessoal de N?vel Superior (CAPES) / A quest?o ambiental est? cada vez mais em pauta, seja na vida cotidiana ou no ambiente de trabalho. Para que essas abordagens passem a ser utilizadas como estrat?gias, se faz necess?rio demonstrar sua influ?ncia na competitividade das empresas. O objetivo deste trabalho ? avaliar o impacto quantitativo das estrat?gias ambientais na competitividade de uma empresa do setor petroqu?mico. A partir dessa mensura??o torna-se poss?vel demonstrar a contribui??o efetiva das estrat?gias ambientais para a competitividade, incentivando o uso dessas estrat?gias e disseminando o paradigma da sustentabilidade. Este trabalho consiste num estudo de caso, com abordagem quanti e qualitativa, e desenvolveu-se por meio de question?rio aplicado aos tomadores de decis?o da empresa. A an?lise estat?stica dos dados coletados permitiu identificar a estrat?gia ambiental que mais influencia na competitividade da empresa. Tamb?m foram reveladas as estrat?gias mais importantes para cada um dos fatores competitivos: de fornecimento, financeiros, mercadol?gicos, e de processos internos. Enfim, foi realizada a mensura??o real da influ?ncia das estrat?gias ambientais na competitividade de uma organiza??o, classificando essas estrat?gias ambientais e fornecendo dados concretos para a utiliza??o dessas estrat?gias na tomada de decis?o da empresa. / Environmental issues are increasingly on the agenda, whether in daily life or in the workplace. For these approaches start to be used as environmental strategies, it is necessary to demonstrate the influence of these approaches on business competitiveness. This study aims to assess the quantitative impact of environmental strategies in the competitiveness of a petrochemical company. From that measurement, it is possible to demonstrate the effective contribution of environmental strategies for competitiveness, encouraging the use of these strategies and disseminating the sustainability paradigm. This paper is a case study with both quantitative and qualitative approaches, and was developed through a questionnaire applied to the decision makers of the company. Statistical analysis of collected data allowed the identification of the environmental strategy that most influences the competitiveness of the company. The study also revealed the most important strategies for each of the competitive factors: supply, financial, marketing, and internal processes. This work enabled the real measurement of the influence of environmental strategies in the competitiveness of an organization, classifying these environmental strategies and providing concrete data for the use of these strategies in the company's decision-making.

Made available in DSpace on 2014-12-17T14:53:16Z (GMT). No. of bitstreams: 1 WellingtonA_DISSERT.pdf: 14102064 bytes, checksum: 78702039b725e34f918e73accb37c546 (MD5) Previous issue date: 2013-05-10 / Coordena??o de Aperfei?oamento de Pessoal de N?vel Superior / The general aim of this research was to analyze the factors that determine the environmental management strategies in the industry Millennium Inorganic Chemicals: Crystal Global, but also analyze which environmental management strategies are used by industry. For the achievement of the proposed objective, we conducted a case study organization based in twenty-eight environmental management strategies raised in the literature. Following this survey, it was possible to ascertain which of these strategies are used in the industry studied, as well as which factors are decisive for the implementation of these. The research is characterized as qualitative and applied, as the goals is exploratory and descriptive, with regard to the data, these were obtained through interviews with the directors of the organization and also documents made available by the industry. As a main result, it was realized that the industry practices twenty-eight twenty of environmental management strategies proposed in this study, the scale Waste Management that encompasses more strategies. Regarding the determinants realized that the endogenous factors that are most pressing for the organization creating environmental strategies, and these determinants, since the exogenous, with the exception of environmental legislation, not put pressure on the organization / O objetivo geral dessa pesquisa foi analisar os fatores que determinam as estrat?gias de gest?o ambiental na ind?stria Millennium Inorganic Chemicals: Cristal Global, como tamb?m analisar quais estrat?gias de gest?o ambiental s?o usadas pela ind?stria. Para o atingimento do objetivo proposto, foi realizado um estudo de caso na organiza??o baseado em vinte e oito estrat?gias de gest?o ambiental levantadas na literatura. Ap?s esse levantamento, p?de-se verificar quais dessas estrat?gias s?o usadas na ind?stria estudada, como tamb?m quais fatores s?o determinantes para implanta??o destas. A pesquisa caracteriza-se como qualitativa e de natureza aplicada, quanto aos objetivos ? explorat?ria e descritiva, no que se refere aos dados, estes foram obtidos por meio de entrevistas junto aos diretores da organiza??o e tamb?m documentos disponibilizados pela ind?stria. Como principal resultado, percebeu-se que a ind?stria pratica vinte das vinte e oito estrat?gias de gest?o ambiental propostas nesse estudo, sendo a dimens?o Gest?o de Res?duos que mais engloba estrat?gias. Quanto aos fatores determinantes percebeu-se que os fatores end?genos s?o os que mais pressionam a organiza??o para cria??o de estrat?gias ambientais, sendo estes determinantes, j? os ex?genos, com exce??o da legisla??o ambiental, n?o exercem press?o sobre a organiza??o