Submitted by Automa??o e Estat?stica (sst@bczm.ufrn.br) on 2017-04-03T20:52:32Z No. of bitstreams: 1 RafaelBeserraNelson_DISSERT.pdf: 4160512 bytes, checksum: baae9c44370c5c37e41ad86cfb4b3918 (MD5) / Approved for entry into archive by Arlan Eloi Leite Silva (eloihistoriador@yahoo.com.br) on 2017-04-06T22:06:07Z (GMT) No. of bitstreams: 1 RafaelBeserraNelson_DISSERT.pdf: 4160512 bytes, checksum: baae9c44370c5c37e41ad86cfb4b3918 (MD5) / Made available in DSpace on 2017-04-06T22:06:07Z (GMT). No. of bitstreams: 1 RafaelBeserraNelson_DISSERT.pdf: 4160512 bytes, checksum: baae9c44370c5c37e41ad86cfb4b3918 (MD5) Previous issue date: 2014-12-05 / Coordena??o de Aperfei?oamento de Pessoal de N?vel Superior (CAPES) / A quest?o ambiental est? cada vez mais em pauta, seja na vida cotidiana ou no ambiente de trabalho. Para que essas abordagens passem a ser utilizadas como estrat?gias, se faz necess?rio demonstrar sua influ?ncia na competitividade das empresas. O objetivo deste trabalho ? avaliar o impacto quantitativo das estrat?gias ambientais na competitividade de uma empresa do setor petroqu?mico. A partir dessa mensura??o torna-se poss?vel demonstrar a contribui??o efetiva das estrat?gias ambientais para a competitividade, incentivando o uso dessas estrat?gias e disseminando o paradigma da sustentabilidade. Este trabalho consiste num estudo de caso, com abordagem quanti e qualitativa, e desenvolveu-se por meio de question?rio aplicado aos tomadores de decis?o da empresa. A an?lise estat?stica dos dados coletados permitiu identificar a estrat?gia ambiental que mais influencia na competitividade da empresa. Tamb?m foram reveladas as estrat?gias mais importantes para cada um dos fatores competitivos: de fornecimento, financeiros, mercadol?gicos, e de processos internos. Enfim, foi realizada a mensura??o real da influ?ncia das estrat?gias ambientais na competitividade de uma organiza??o, classificando essas estrat?gias ambientais e fornecendo dados concretos para a utiliza??o dessas estrat?gias na tomada de decis?o da empresa. / Environmental issues are increasingly on the agenda, whether in daily life or in the workplace. For these approaches start to be used as environmental strategies, it is necessary to demonstrate the influence of these approaches on business competitiveness. This study aims to assess the quantitative impact of environmental strategies in the competitiveness of a petrochemical company. From that measurement, it is possible to demonstrate the effective contribution of environmental strategies for competitiveness, encouraging the use of these strategies and disseminating the sustainability paradigm. This paper is a case study with both quantitative and qualitative approaches, and was developed through a questionnaire applied to the decision makers of the company. Statistical analysis of collected data allowed the identification of the environmental strategy that most influences the competitiveness of the company. The study also revealed the most important strategies for each of the competitive factors: supply, financial, marketing, and internal processes. This work enabled the real measurement of the influence of environmental strategies in the competitiveness of an organization, classifying these environmental strategies and providing concrete data for the use of these strategies in the company's decision-making.