The purpose of this thesis is to identify the most important establishment criteria for companies whointend to do a new establishment. There are differences between regions regarding attraction on startup.Some regions have few new businesses while others continuously expanded its activities in variousfields. The biggest focus on the thesis is the Gävle- Borlänge region where MellansvenskaHandelskammaren is active.Mellansvenska Handelskammaren saw a need for the assignment after the magazine ”IntelligentLogistik” ranked the Gävle region at 15:th place and Falun/Borlänge at 20:th place in the list over thetop 25 best logistics locations in Sweden. This made them wonder what could be made to develop intoa better area with more amenities and a better place in the ranking of the magazine. As a foundation tothe future development of the region this thesis has been written.The method we used is part a literature review and part a survey sent to different companies indifferent regions. The answers to the surveys was then compiled and compared with the literature tofind the most important criteria. The participation of the survey was lower then what we hoped for,however the responses aligned with the earlier observations of the literature review.The group has made an overview of some of the most successful regions and their available assets,such as roads, railway, port, aviation, businesses, establishment opportunities, training and skills andnetworks in the region. A more detailed review where also made of the Gävle- Borlänge region andthis was used to descried the strengths and weaknesses of the region. There are good opportunities inthe region to develop into an attractive area of establishment, a project to link Gävle and Oslo via anew road under the name E16 may come to provide a significant benefit at a regional level. Thisrelated to the expansion of the East Coasts largest container port can help to make Gävle an importanthub in the region.To be able to choose a place of establishment for companies we have after concluded literature reviewand analysis of survey responses been able to make a list of the most important criteria. With these thegroup has made a simple decision model. Companies who know their most important criteria can usethe model when they compare different locations.