The main objective of this thesis is the description of the current actions of European graphic industry to reduce the environmental impact. The revision of the current situation is carried out by reviewing European legislation, private and public initiatives, and actions taken within the national legislation of European Union. Thus, a description of the opportunities and challenges of the European graphic industry is implemented. Moreover, a study of implementation of practices to reduce environmental impact is carried out in a graphic company, called El Tinter. Results of this thesis indicate that the European graphic industry has developed a large number of innovations in order to ensure the sustainability of the industry, but there are remaining issues which require greater accomplishment. In conclusion, it is important to note that the overall environmental impact of the European graphic industry represents the addition of the individual impacts of stakeholders involved, so the final decrease depends on the sum of collective actions.