The Diploma Thesis deals with the marketing activities of the Garden Food Festival Olomouc. The objective of the thesis is to design specific marketing activities for the forthcoming year of this festival on the basis of the comparison with the foreign festival and the festival´s marketing, especially the marketing mix and communication. The theoretical part is dedicated to the history and significance of food festivals in the Czech Republic; furthermore, it introduces the areas of the marketing of services where the marketing mix and communication play a leading role. The subsequent practical part presents the comparison of a domestic food festival with a foreign one. To fulfil the objectives of the thesis, analysis of the marketing mix and communication as well as SWOT analysis is selected. The conclusions drawn are supported by a questionnaire survey about the awareness of the festival and its marketing. On the basis of the analyses performed and the data collection in the questionnaire survey, the concluding part of the thesis proposes specific features that the food festival could include in its marketing activities in the future.

This thesis describes the main aspects of event business organization, mainly specificities of conferences business around Europe and Russian Federation. Theoretical part includes service marketing and marketing mix. Practical part is focused on the conference organization by Jacob Fleming Company. Some examples of conference materials are provided at the end of the thesis.

The thesis describes importance of food festivals and competitions in the Czech Republic and their current status in Czech tourism. The aim is to provide a comprehensive view on the issue of organizing of food events and based on analyze to characterize current structure of Czech market of food festivals and competitions. The first two chapters are dedicated to presentation of related terms and to explanation of the theory of event marketing and management. The practical part includes the aforementioned market analysis and its important part is a presentation of chosen food events undertaken in 2011. One chapter is also devoted to the introduction of expected future development and provides an overview of current trends.

The aim of my Master's thesis is to analyse event marketing in the organisation ESN VSE Prague - Buddy System o.s. The thesis is devided into two parts. The theoretical part consists of explaining the terms event marketing as a part of the marketing mix, a typology of events and the proper planning of events. The practical part focuses on the analysis of the event called Nation2Nation. Here I describe how the event was organised in the very beginning and deal with the analysis of the current situation. I set up three hypotesis that I confirmed on the grounds of my analysis. The primary source of information were questionnaires filled by visitors, interview with the former head of Nation2Nation and my observation. In the final chapter I made a summarizing evaluation and recommendations.

The main object of this thesis is to study and explore if students at Umeå School of Business and Economics (USBE) can find potential employers though Event Marketing (EM). The authors will analyze EM as a tool for interaction and information, and if these tools will help students gain more knowledge about companies that can make them more interesting as potential employers. Previous research was found regarding both EM and Employer Branding (EB), however there was little research found on how they can be used together. There was also little research to be found from business students point of view since in both EM and EB the previous research had rather been done from a company standpoint. Therefore, with the aim to fill these research gaps the following research question was formulated: Does event marketing help business and economics students find potential employers? The study uses a deductive research design with a quantitative research strategy, and the data was collected using a self-completing questionnaire. The authors adopted objectivism and positivism as their research philosophical standpoints. The sample was drawn though multi-stage cluster sampling, the samples selected contained 384 students enrolled at USBE and 132 replies was received and analyzed. The questions in the online self-completing questionnaire were designed to measure variables such as information and interaction. Findings indicate that EM does help Umeå business and economics students find new potential employers. However, students do not feel that they learn that much about new companies, they do not feel that they are interacting with companies and they do not feel that they are gaining more knowledge about a company at an event. The findings contribute to the research field of business administration. Specifically, the merging of EB and EM and how it is perceived from a student´s point of view rather than from a company’s perspective. The students do believe that events are an effective way to meet companies, however the empirical results from event attendees show differently. The theories within the subject and the answers from students regarding if they believe in EM or not are counterintuitive. Therefore, this study opens up possibilities for future research.

In 2015-2016 Kwa-Zulu Natal (KZN) and other provinces in South Africa suffered from drought conditions. Drought can have negative impacts on the environment, society and the economy. Climate change is predicted to exacerbate extreme events such as droughts that would adversely affect already vulnerable regions such as KZN. The main aim of this study is to implement the attribution procedure, to determine if climate change has contributed to the 2015-2016 hydrological drought in selected KZN catchments. Methodology of the study followed a general framework of implementation of hydrological attribution experiments with climate data obtained from attribution simulations with HadAM3p global climate model. Prior to simulations in attribution mode, QSWAT model was set up for the study area and calibrated using SWAT-CUP and SUFI-2. Calibration results were poor but the model could be applied in the context of this study, under certain constraints. Results of attribution experiments revealed that for all 3 subbasins studied no increase of risk was observed and hence no influence of climate change on the 2015-2016 magnitude of drought for selected catchments was concluded by this study. These results are limited, as they are based on climate attribution experiments with only one climate model, rather than with a multi-model ensemble. Also, QSWAT model, in its implementation with generic climate data is of limited use in attribution (or hydrological) simulations as even after calibration the model performs poorly.

Complex Event Processing (CEP) systems aim at processing large flows of events to discover situations of interest (SOI). Primarily, CEP uses predefined pattern templates to detect occurrences of complex events in an event stream. Extracting complex event is achieved by employing techniques such as filtering and aggregation to detect complex patterns of many simple events. In general, CEP systems rely on domain experts to de fine complex pattern rules to recognize SOI. However, the task of fine tuning complex pattern rules in the event streaming environment face two main challenges: the issue of increased pattern complexity and the event streaming constraints where such rules must be acquired and processed in near real-time. Therefore, to fine-tune the CEP pattern to identify SOI, the following requirements must be met: First, a minimum number of rules must be used to re fine the CEP pattern to avoid increased pattern complexity, and second, domain knowledge must be incorporated in the refinement process to improve awareness about emerging situations. Furthermore, the event data must be processed upon arrival to cope with the continuous arrival of events in the stream and to respond in near real-time. In this dissertation, we present a Situation Refi nement Model (SRM) that considers these requirements. In particular, by developing a Single-Scan Frequent Item Mining algorithm to acquire the minimal number of CEP rules with the ability to adjust the level of re refinement to t the applied scenario. In addition, a cost-gain evaluation measure to determine the best tradeoff to identify a particular SOI is presented. / Graduate

Relationsmarknadsföring och upplevelsebaserad marknadsföring i form av event är en kommunikationsform som används allt mer av företag. Butiksevent är en typ av event som hålls för att stärka varumärkesidentiteten genom att samla målgruppen i butiken och erbjuda unika upplevelser till kunden. Den här studien syftar till att ta fram en mall för butiksevent hos ett modeföretag för att skapa möjligheter att anordna event i fler butiker. Studien behandlar ett verkligt behov och har utförts i samarbete med modeföretaget Lindex. Lindex anordnar idag butiksevent i Sverige men vill utöka verksamheten till att inkludera fler länder. Därför krävs ett verktyg som kan användas av anställda för att planera event. Resultatet av studien är en mall som skapades med grund i presenterad litteratur och i förstudien samt i relation till uppsatta mål. Mallen är baserad på Project Breakdown Structure och för att exemplifiera dess olika delar användes Lindex planeringsprocess som modell. Mallen värderades genom en enkätundersökning som utforskade hur testpersonerna upplevde mallen i förhållande till målen. Undersökningen visade att mallen till hög grad uppfyller målen. Därmed kunde slutsatsen dras att det sätt mallen är utformat på är väl fungerande för att uppfylla syftet. / Relationship marketing and experience-based marketing in the form of events is a type of communication that is increasingly used by companies. In-store events are a kind of event which is held to strengthen the brand identity by gathering the target group in the store and offer unique experiences to the customer. The purpose of this study is to produce a template for in-store events at a fashion company to create opportunities to organize more events. The study is based on a real need and was conducted in collaboration with the fashion brand Lindex. Today, Lindex organizes in-store events in Sweden and wants to extend the activity to include more countries. Therefore, a tool that employees can use to plan events is needed. The result of the study is a template that was created based on existing literature as well as the pre-study and in regard to the established objectives. The template is based on Project Breakdown Structure and the planning process at Lindex was used to exemplify its different parts. The template was evaluated though a survey which investigated how the test subjects experienced the template in relation to the objectives. The survey showed that the template meets the objectives to a great extent. Thus, it can be concluded that the way the template is designed is well functioning in fulfilling the purpose.

Background: Sponsorships are a way for brands to communicate with their observers at entertainment events. Sponsorship cues, event context, and consumer/sponsor relationships are important to be aware of in order to create impacting sponsorship communication.  Purpose: The purpose was to explore sponsorship communication from the viewer’s perspective in an entertainment event context. The research question was “How does the viewer characterize impacting sponsorship communication?” Methodology: The study undertook a qualitative research strategy and was of an exploratory nature. The research design used was unstructured interviews and the sample was collected through a convenience sample. The participants of the study were students between the ages of 18-30 with no preference between males and females. After seven interviews had been conducted, theoretical saturation was reached.  Conclusion: The main findings of this study was that Astonishment, Acceptance, Status, Affiliation, Authenticity and Apprehension are important categories to consider in sponsorship communication. It became evident that there was not one correct way of conducting sponsored communication, instead a balance between the different categories is needed in the communication. It was further discovered that each category has its individual impact on the viewer’s perspective of the sponsored communication and entertainment events.

Indiana University-Purdue University Indianapolis (IUPUI) / This study is to assess the potential changes COVID-19 has had on the event, tourism, and hospitality industry; specifically, how the skillsets of event professional have changed. While the event, tourism, and hospitality industry is ever changing, COVID-19 vastly shifted roles, responsibilities, and jobs for event professionals. So far, few studies have been conducted to identify the potential changes in skillsets that current and future event planners need to be prepared for their job. Using data from event professionals via focus groups and a survey, this study identifies these new or heightened skillsets. The findings provide useful information for current event professionals in addition to educational programs who can adapt their curricula to best prepare future event professionals.