This research is an analysis of one month of daily occupations of three company Presidents continously observed with a participant-observer methodology. Following Levinson’s (1972) and Kets de Vries1 (1980) studies we are using a clinical approach. Also following Freud (1926a), Geertz (1973) and Kets de Vries (1984a), interpretation is central to the analysis: transference and countertransference reactions are used both to collect and to interpret the data. Using empirically Andrews1 approach (revised 1980) to Business Policy, we classify in in three classes, environmental, organizational and personal the daily occupations of the Presidents. The list of preoccupations cannot easily be classified under the same model: analysis reveals that they rather should be used as a Royal Path to interpret the occupations. The three Presidents manage with a different style: one behaves as a controller, megalomaniac and eclectic, the second as a coordinator, autocratic and performer and the third as a producer, radar and innovator. All are driven by a Magnificient Obsession, autonomy, money or quality that produces a strategic core “in their daily occupations. If strategies remain emergent, strategic management is opportunistic while strategic thinking is deliberate. The three realized observations suggest that the preoccupations generate the occupations: a well articulated strategic thought directly influences the quality of daily strategic actions. / Cette recherche analyse la gestion quotidienne de trois presidents observes continuellement durant un mois chacun, selon la methodologie de lfobservation-participante. Suite aux recherches de Levinson (1972) et de Kets *?.e Vries (1980), l’approche privilegiee est clinique. La demarche est interpretative et se situe dans le courant des travaux de Freud (1926a), Geertz (1973) et Kets de Vries (1984a): les reactions de transfert et de contre-transfert sont utilisees comme outils de cueillette et dfinterpretation. Les actions quotidiennes des presidents sont analysees a l!aide du modele de Politiques Generales propose par Andrews (revise 1980). L’utilisation empirique de ses reflexions nous mene a classer leurs occupations en trois grandes categories: 1fenvironnement, 1’organisation et la personne du president. La liste des preoccupations recueillies se prete difficilement au meme classement: de nature latente, les preoccupations s’averent une Voie Royale dfinterpretation des occupations. [...]

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