Under the four forces of opening up of domestic telecommunication market, breakthroughs in information and communication technology, changes in consumer demand, and supplier¡¦s race for economic efficiency, industry structures have transformed. What used to be three distinct industries of divergent directions of development ¡V network service (computers), telecommunication (telephones) and cable television (television), are interacting. The market is growing rapidly with combined digital flow of the three industries. Broadband internet played a key role in such transformation. ADSL broadband internet service has prospered in recent years. As the internet population approach maturity, the market has changed focus from quantity to quality. There are two major challenges to fixed network internet service providers are: To increase market share by attracting more customers to its service base, and retain customers to minimize loss of customers. Telecommunication service providers attract new customers by offering special prices with gifts, they retain customers by elevating switching cost and long term contracts. But the result of price-cutting competition was erosion of profit margin. Customer loyalty is also swayed by low prices met by competitors. Under such intense competitive environment, service providers are actively developing digital content and making investment in fiber optic broadband to mitigate loss. It is hoped that richer internet content and faster speed broadband can attract more customers and increase customer revenue contribution. The subject of this study are ADSL broadband internet users in the greater Kaohsiung area, the regions surveyed include Kaohsiung County and Kaohsiung City. A questionnaire was used as the data collection tool. The survey was conducted on a convenient sample. Data was analyzed using SPSS statistical software. The influence of customer¡¦s expected future benefits, overall customer satisfaction and marketing strategies on customer retention were investigated. Furthermore, the interaction effects were also reviewed. The results of the study are: I.The most important factor in influencing customer retention is overall customer satisfaction, followed by marketing strategy and customer¡¦s expected future use. Further results are derived from analysis: 1.Overall customer satisfaction, customer¡¦s expected future use and marketing strategy showed significant positive influence on customer retention. 2.The influence of overall customer satisfaction, customer¡¦s expected future use and marketing strategy on customer retention vary in strength. 3.Marketing strategy showed significant positive influence on overall customer satisfaction and customer¡¦s expected future use. 4.With respect to the degree of influence on customer retention, overall customer satisfaction showed greater influence than marketing strategy and customer¡¦s expected future use. II.Customers exhibit high expectations for future use¡C Telecommunication service provider satisfying the following ¡§customer¡¦s expected future use¡¨ will significantly enhance customer retention. 1.Provide value-adding services. 2.Provide more value-adding application content. 3.Offer better prices. 4.Exchange fiber optic with ADSL in the future at free of charge

[pt] O Setor Elétrico Brasileiro sofreu diversas mudanças regulatórias ao longo da década de 90, entretanto, após o racionamento de energia ocorrido entre 2001 e 2002 observou-se a necessidade de adoção de um arcabouço regulatório mais moderno e eficiente. Dentre as mudanças implementadas pelo novo modelo, destacamos a competição livre de preços para o setor de geração e o Ambiente de Comercialização Livre como as mais disruptivas. Essas mudanças, além de incentivar a modicidade tarifária, permitiu que os agentes do setor se protegessem de variações do preço da energia elétrica por meio de contratos futuros/a termo. Diferente dos mercados desenvolvidos que possuem um mecanismo formal de livre comercialização por meio de uma estrutura de bolsa centralizada, o Brasil ainda mantém um mercado informal através de uma estrutura de balcão descentralizado. Esse quadro resulta em uma falta de transparência nos preços, e que gera dificuldade na obtenção de dados e análise assertiva do comportamento do mercado futuro/a termo de energia elétrica brasileiro. O crescimento do mercado a termo brasileiro, em tamanho e importância, registrado nos últimos anos justifica a necessidade de aprofundamento das análises desse mercado. O objetivo deste trabalho é compreender o comportamento dos preços a termo em relação ao preço esperado à vista futuro a partir de uma metodologia de coleta de dados de mercado. O resultado do estudo aponta comportamento de contango para os contratos de 2017 com maturidade para 2018. O resultado é aderente a estudos realizados em mercados maduros para contratos com tempo de maturidade reduzido. / [en] The Brazilian Electricity Sector has undergone several regulatory changes throughout the 1990s, however, the energy rationing between 2001 and 2002, showed the need to adopt a more modern and efficient regulatory framework. Among the changes implemented by the new model, the free competition prices for the generation sector and a Free Trading Environment stands out as the most disruptives. These changes, as well as encourage tariff modicity, also allowed the players to hedge against changes in the electricity prices through futures/forward contracts. Unlike developed markets that have formal mechanism for free trading through a centralized stock exchange structure, Brazil still maintains an informal market through a decentralized counter structure, this situation results in a lack of transparency in the prices that generate difficulty in obtaining data and assertive analysis of the Brazilian futures/forward market behavior. The growth of the Brazilian forward market, in size and importance, recorded in recent years, justifies the need to deepen the analysis of this market. The objective of this paper is to understand the behavior of forward prices in relation to the expected future spot price based on market data collection methodology. The result of the study shows a contango behavior for the contracts of 2017 with maturity to 2018. The result is adherent to studies conducted in mature markets with reduced maturity time contracts.

Made available in DSpace on 2016-04-27T16:33:04Z (GMT). No. of bitstreams: 1 Marinaldo de Almeida Cunha.pdf: 1588559 bytes, checksum: 310fd4a4f91b045a887176faeccaa2c1 (MD5) Previous issue date: 2015-08-24 / Conselho Nacional de Desenvolvimento Científico e Tecnológico / Success and School failure have been quite common themes in academic papers researching on students graduating high school from public or private schools. However, few investigate the student look that still attends this level of education, and what these people expect of themselves for the near future with the way the determinants received from family and social relationships influence the young in your possible choice. Thus, this paper aims to identify the expectations of young students on their own destiny and the relationships involving their choices upon completion of high school. The study is an empirical research aimed to characterize individuals in socio-economic terms, in addition to showing existing profiles in the classroom and seek to know the social relations kept by the subjects in and out of school. Primarily aimed to understand the expectations of young high school students from public schools in the city of Campina Grande, Paraíba. Therefore we wish to observe how the environment and social groups such as family, school, among others, have a direct or indirect influence on the individual to choose the educational path and / or professional to be followed after completion at this level of education. The Pierre Bourdieu s concepts of cultural, social and economic capitals will be the work tab in the quest to understand how social origin and social relations are determining factors in the choice of the future of the individual. We also employ the concepts of primary and secondary socialization of Berger and Luckmann. The first form of socialization is responsible for the insertion of the individual in social media, and the second, by the process that introduces the individual already socialized into new sectors of society / Sucesso e fracasso escolar têm sido temas bastante comuns em trabalhos acadêmicos que pesquisam sobre estudantes egressos do ensino médio de escolas públicas ou privadas. Entretanto, poucos relacionam o olhar do estudante que ainda cursa esta etapa de ensino, e o que esses indivíduos esperam de si mesmos para um futuro próximo com a forma pela qual os determinantes recebidos dos familiares e das relações sociais influenciam o jovem na sua possível escolha. Sendo assim, este trabalho pretende identificar as expectativas de jovens estudantes sobre seu próprio destino e as relações que envolvem suas escolhas na conclusão do ensino médio. O estudo consiste numa pesquisa empírica que visa caracterizar os indivíduos em termos socioeconômicos, além de traçar os perfis existentes na sala de aula e procurar conhecer as relações sociais mantidas pelos sujeitos dentro e fora da escola. Prioritariamente buscamos identificar as expectativas de jovens estudantes do ensino médio de escolas públicas estaduais da cidade de Campina Grande, Paraíba. Pretendemos assim, constatar de que forma o meio e os grupos sociais, tais como a família, a escola, dentre outros, exercem influência direta ou indireta sobre o indivíduo na escolha do caminho educacional e/ou profissional que pretende seguir após a conclusão deste nível de ensino. Os conceitos de capital cultural, social e econômico de Pierre Bourdieu serão o guia do trabalho na busca de compreender como a origem social e as relações sociais são fatores determinantes na escolha do futuro do indivíduo. Também empregamos os conceitos de socialização primária e secundária de Berger e Luckmann. A primeira forma de socialização é responsável pela inserção do indivíduo nos meios sociais e, a segunda, pelo processo que introduz o indivíduo já socializado em novos setores da sociedade