Nowadays, businesses are considering implementing sustainability and using it as a strategy. Many corporate are focusing on the sustainability of their business, hence how do small businesses or entrepreneurs approaching sustainability? Is sustainability essentialfor them as well? This study focuses on young entrepreneurs' perspectives towards sustainability implementation and theirmotivation on opening a business in the F&B industry. The youngentrepreneurs' backgrounds, beliefs, and characteristics willinfluence their perspectives on sustainability implementation. The aim of this study is to know young entrepreneurs’ perspectives on implementing sustainability in the F&B business. This study uses a qualitative research method and focuses on five young entrepreneurs from Indonesia and Malaysia. The theoretical framework is targeting the F&B industry, entrepreneurs' actions in the business,sustainability as strategy, last but not least sustainability, andbusiness. The data collection uses structured interviews andqualitative interviews. The result of the study is shown as thecombination of theoretical frameworks and interviews; thus, it wasdivided into young entrepreneurs' actions in the business andperspectives of sustainability implementation.