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People in the past were trying to get information through libraries, magazines or marketing agencies that were created specifically to attract consumers. In the age of the Internet people have been able to communicate with each other around the world after it was one-way communication in the pre-Internet age. Two-way communication has led to the creation of a product purchase website that encourages people to share and publish their views. Today, people looking for the best and most satisfying purchase option that makes multiple alternatives available. Online reviews can increase or decrease the life of these alternatives in the decision-making process. Due to the importance of online reviews in a person's decision, this study aims to investigate and evaluate how and whether online reviews affect the person's decision-making process. The problem is mainly about people's opinion of online reviews, and why they use them, the impact of the electronic word of mouth versus the word of mouth, to what extent online reviews are used to make potential decisions for consumers. In order to obtain the results of the study, focus group were conducted with four of semi-structured interviews.  In order to obtain the results of the study, interviews were conducted with the focus group as well as a number of semi-structured interviews. The results showed the dominance of online reviews of a person's decision. Study participants believe that it is good to rely on online reviews to obtain information, while at the same time believing that these reviews do not affect the final outcome but can affect the details of the product or service to be purchased.

The use of Social Media has increased rapidly and in present it’s been used bymore than the majority of all Swedes. Companies should be present wherecustomers exist, that’s why companies need to engage in marketing their brand through social media. This can be done using a digital strategy. Studies have shown that employees are being associated with the company as individuals, because the individual employee is the one who is communicating with the customer. This results in that the employees’ individual personal brand isimportant. In this study, the focus is on marketing the personal brand through the social media platform Instagram. We want to find out how real estate agents use these platforms as a tool and more specifically with a focus on the personal brand. Our main question is: How do real estate agents use social media as a marketing tool with a focus on personal branding? In order to get an answer to this question, a qualitative study has been conducted where we have chosen to contact several real estate agents with the criterion that they are active on the social media-platform Instagram, with explicit user accounts linked to their work. With their help, we were able to conduct personal interviews to gain a deeper understanding. This resulted in us getting an idea that different real estate agents use different digital strategies according to what they personally consider important to focus on, but all activities are ultimately aimed at promoting the personal brand. All respondents consider themselves gaining advantages over competitors as a result of their use of social media. Keywords: Social Media, Personal Brand, Digital Strategy, Customer Relationship

Från 1 januari 2019 blev det lag på tillämpning av en ny leasingstandard. Den före detta standarden, International Accounting Standards (IAS 17) ersattes med den nya standarden International Financial Reporting Standards (IFRS 16). De flesta företag, oberoende av hur stora eller små de är, har blivit intresserade av leasing som ett finansieringsalternativ. Ett verktyg gällande redovisning av leasingavtal som är aktuellt och populärt just nu är den standard som presenterades enligt International Accounting Standards (IAS 17). Faktum är att i både de operationella och finansiella leasingavtal där man använder sig av i IAS 17 har brister i hantering av hyresavtal lett till skulder i balansrapporten när företag har presenterat sin årsredovisning. IFRS 16 är en standard som har utvecklats för att tackla detta problem. IFRS 16 presenterades för första gången 2016 och kommit i drift under 2019. Den nya standarden har sin fokus på redovisning av leasing som varit och fortfarande är en kontroversiell fråga. IFRS 16 kan medföra förändringar i företagets traditionella redovisning av leasingavtal och förändringar kan framkalla negativa bemötanden hos en del företagare som är vana och känner sig trygga med det system de redan arbetar med. Definitionen av leasing samt många andra begrepp som är nödvändiga för att förstå vad ett leasingavtal är, har blivit aktuella i samband med lagstiftning av den nya standarden IFRS 16. Det finns många begrepp som företag ska förstå för att de ska kunna använda den nya standarden på ett bra sätt. Obligatorisk användning av IFRS 16 har tagit bort valmöjligheten för företag men undersökningar kring fördelarna med IFRS 16 jämfört med IAS 17 skulle kunna motivera företag till en snabbare övergångsperiod. Drömmen om att skapa ett globalt redovisningssystem är fortfarande inte uppfyllt. IFRS 16 och US GAAP är inte helt lika varandra, men den allmänna uppfattningen är att det finns ett behov av en gemensam redovisningsmodell för leasing. Det är viktigt att påpeka att denna studie, utifrån bristen på mätbara underlag som först kan bli aktuella nästa år, bygger på antaganden och gissningar. Därigenom är inte resultatet exakt utan studien har mer karaktären av ett vägledningsarbete och kan istället utgöra ett objekt för vidare utvärdering i fortsatta arbeten med samma syfte.

This thesis aims to answer the following question: What impacts does exposure to different cultural lifestyles have on one’s own consumption behaviour and what factors influence these changes? Pizza, more specifically pizza consumption in Italy is used as a case study to answer this question. Here, the impacts exposure to this cultural lifestyle in Italy had on visitors is analysed. In order to model such behavioural implications, our research is first grounded on multiple theories: Sacred and Profane, Authenticity, Country of Origin, Subcultures of Consumption and Cultural Distance. Following this, a two-phased research is carried out, consisting of multiple interviews. Based on which, firstly after the first phase, the ‘sacred’ and ‘profane’ in relation to pizza is defined. Then finally, based on the other theories and the findings from the interviews in the second phase, a model that seeks to answer the research question is created.

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The psychosocial work environment has previously been less discussed in comparison with the physical work environment, not least in the construction industry. Previous research shows that mental ill health is something that is constantly increasing in the construction industry and that in recent years, efforts have been made to invest more in the psychosocial work environment. Previous research also shows that the work organization has a great impact on the health of individuals and that is where we have linked two different connections.   Construction companies belong to and industry where development is constantly taking place and the requirement to be competitive is clearly inevitable. This in combination with the right demands, time pressure and various project organization environments leaves an impression on the psychosocial well-being of the employees. Because of the project organization’s requirement to constantly adapt to dynamic and changing environments, it is therefore particularly important to be clear with the structure of the organization in order to benefit both the work but also the health of the employees. Based on these aspects, a research gap has been identified, which has resulted in a research question that is to examine the significance of the project organization's structure for the psychosocial work environment. The purpose of this study is to describe the perceived psychosocial work environment in project organizations and by this explain the organizational structure importance for the perceived psychosocial work environment. The study has been done according to a qualitative research method in the form of deep interviews from four different construction companies. In total, interviews were conducted with nine respondents, taking into account variation in occupational roles, gender, experience and age. The results of the study showed that the structure of the project organization has an impact on the psychosocial work environment where communication, influence, work community, well-made planning and structured work are strongly associated with the wellbeing and health of the workers.

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