Made available in DSpace on 2015-04-14T13:47:57Z (GMT). No. of bitstreams: 1 447463.pdf: 4431720 bytes, checksum: 3b7446e0e3d510a78a1aba9671832cdd (MD5) Previous issue date: 2013-03-27 / This study discusses the construction of social roles through the artistic works produced by the photographer Jos? Greco in early twentieth century Brazil, in the city of Bag?. Using the concepts of visual culture and material culture, this paper analyzes the portraits and studio portraits published in Phenix Magazine, in 1921. Based on the notion that photography was an instrument of visual intermediation between the public and private spheres, this study analyzes those images focusing on its socializing nature. / O presente trabalho discute a constru??o de pap?is sociais por meio dos retratos produzidos por Jos? Greco no in?cio do s?culo XX na cidade de Bag?, RS. Atrav?s dos conceitos de cultura visual e cultura material, procura-se analisar os retratos de est?dio e os retratos publicados na revista ilustrada Phenix no ano de 1921. Partindo da no??o de que a fotografia foi um instrumento de media??o visual entre as esferas p?blica e privada, busca-se analisar as imagens a partir do seu car?ter de construtora de sociabilidades.