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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.

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Spelling suggestions: "subject:"facebook brand community"" "subject:"acebook brand community""

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Youthful Users' Participation in Facebook Brand Communities: Motivations, Activities, and Outcomes

Xie, Quan 25 August 2015 (has links)
No description available.
Communication
Marketing
Mass Media
Mass Communications
Facebook brand page
Facebook brand community
brand community
online brand community
social media marketing
Facebook marketing
Facebook usage
consumer engagement
motivation
youthful users
college students

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