The purpose of Att vara en i mängden… – En studie om religiös isolering på Facebook (Running with the pack… – A study on religious isolation on Facebook) is to gain an understanding of religious isolation between Christian, Jewish, Muslim and non-religious people. Further, the purpose is also to gain insight on how Christians, Jews and Muslims experience Facebook as a platform for expressing religious identity. The study was made using a concurrent mixed method, combining quantitative and qualitative methods, targeting Swedish Facebook users. The theoretical framework behind the study is The Spiral of Silence, by Elisabeth Noelle-Neumann.The results indicate that religious isolation exists, and that it effects how prone users are to self-disclose about their religious identity. Also, the study shows that public opinion does not affect how prone users are to self-disclose. Rather, it is determined by the perceived opinion of the people in the user’s Facebook network. Due to the algorithm used by Facebook to filter users’ newsfeed, the recommendation to all Facebook users is to deliberately show interest to a diversity of religious content

The purpose of this study is to find the motivation to use of Facebook, the social presence of Facebook and the popular network media now, and verifying how the major motivations on Facebook and social presence on Facebook and the other popular network media affect to the frequency of use on these platforms. It tested hypotheses through questionnaire. By the random sampling method, 202 returned online questionnaires in total were regarded as valid (64.74% response rate). The findings have been summarized as the following: 1. The male to female ratio of Facebook users are close, the students are majority job, and many users are also workers. 2. If Facebook and internet community media characteristics are different, it will affect the user's social presence. 3. If there are Facebook users have different motivations to use, it won¡¦t influence the frequency of use of the Internet community media. 4. The higher level of social presence when the more biased nature of personal communication medium of the Internet community. 5. The differences in social presence will influence the frequency of use of the communication media. 6. Relax and browse information on the motivation are major motivations for the user of Facebook.