The purpose of this study is to find the motivation to use of Facebook, the social presence of Facebook and the popular network media now, and verifying how the major motivations on Facebook and social presence on Facebook and the other popular network media affect to the frequency of use on these platforms. It tested hypotheses through questionnaire. By the random sampling method, 202 returned online questionnaires in total were regarded as valid (64.74% response rate). The findings have been summarized as the following: 1. The male to female ratio of Facebook users are close, the students are majority job, and many users are also workers. 2. If Facebook and internet community media characteristics are different, it will affect the user's social presence. 3. If there are Facebook users have different motivations to use, it won¡¦t influence the frequency of use of the Internet community media. 4. The higher level of social presence when the more biased nature of personal communication medium of the Internet community. 5. The differences in social presence will influence the frequency of use of the communication media. 6. Relax and browse information on the motivation are major motivations for the user of Facebook.

Social media has contributed to a democratization of public discourse. The down side is that it also means a dependency of social media where the logic of different platforms governs the public discourse. The purpose of this study is to widen the understanding of how Swedish politicians relate to social media through the dimensions of media logic, political logic and strategic use. Through interviews with members of the Swedish parliament, we seek to answer which logic they are governed by in their use of social media and if they are strategic in their use. Political logic and media logic, with a clear distinction between network media logic and mass media logic, constitutes the theoretical framework. The conclusion is that the politicians are governed by political logic, but are highly aware of the logics of different social media. They adapt to the logic of different social media in some ways but also actively choose to not adapt, with the motivation that their goal is to spread knowledge about their political issues. They show different levels of strategy in their usage. However, through the example of Twitter/X and the changes the platform has gone through recently, we identify that the politicians are bound to platforms and their logic even if they don’t want to be. Therefore, we classify the politicians as strategic victims. This study constitutes one piece of the bigger puzzle in understanding the impact of media logic on political logic by exploring the phenomenon in a Swedish context.

The thesis deals with the etiquette within social media and social network sites as a part of network media. First section focuses on the phenomenon of etiquette in historical context and deals with associated terms such as courtesy and politeness. Second part deals with documents concerning so called netiquette - network etiquette. Finally the third part focuses on the etiquette within social network sites (SNS). The paper analyses three SNS - Facebook, Twitter and LinkedIn and their official rules concerning appropriate user behaviour. Furthermore there are also unofficial rules created by users, enthusiasts, bloggers and journalists defined in the paper. Last part focuses on some phenomena that are significantly related to the topic of social media etiquette. The finding of the thesis shows that there are certain SNS etiquette rules and suggestions that are repetitive. It was also discovered that there is lack of uniform official etiquette rules within the SNS whereas the membership of users plays an important role in shaping those rules, advice and suggestions.

This study aims to explore how the Danish grassroots movement #hvorerderenvoksen is shaped through the usage of Facebook as their primary communication tool. Using the embedded case study method, this thesis describes in detail how and why the movement arose and explains the role of Facebook’s features, primarily groups and sites, for the movements external communication. As such, it will become clear that using Facebook is not merely a means to an end. Being an activist on Facebook means using and being used, it entails the acceleration of mobilisation, but also disciplining activist action in accordance with Facebook’s terms and conditions. This thesis will draw upon modern communication theories such as mediatization and network media logic and analyse #hvorerderenvoksen as a digital social phenomenon. As will become clear, digitalisation and even more so datafication processes play a role when critically examining contemporary activism. To sum up, this thesis aims to show how an activist movement is mediatized and strongly emphasizes the role of digitalization and media hybridity in this process. It suggests that future research will focus more on the influence datafication, and especially the collection of human data and its untransparent processing, has on mediatized activism.

The Master's diploma thesis examines the phenomenon of imposing paywalls on news content. By using qualitative interview research, case studies, theoretical and empirical analysis the thesis emphasizes mainly the differences between individual ways of imposing paywalls and also factors that can influence the process of implementing paywalls. Hypothesis claims that imposing paywalls on existing free content can serve as an incentive on the media market to reach a growing productivity of media enterprises in spite of a booming popularity of sharing free information. It depends whether the right business model is implemented. According to the hypothesis the right model is "metered model" that responds to the nature of the internet and implies that certain amount of content would remain free of charge. Both paid and free content spheres should have to be redefined by new ergonomy and new journalistic content.