The dissertation is an investigation of modern subjectivity as it is expressed in the form of celebrities. First of all, it establishes that celebrities are linked to both the development of a democratic culture, where there is an investment in conceptions of the popular will for political and cultural legitimation, and consumer capitalism, where power and subjectivity are intimately connected to the commodity and a consumer identity that is formed through commodities. Secondly, the dissertation establishes that the significance and meaning of the celebrity in contemporary culture are linked to its dual formation by the culture industries and by the audience which embraces and remakes the meaning of the produced celebrity. A critical reading of individual celebrities that have emerged from different domains of the culture industries is conducted which integrates a hermeneutic of intention into a hermeneutic of reception. Thirdly, the work shows how the forms of public subjectivity privileged in the entertainment industries are elemental parts of the construction of the contemporary political leader. / The dissertation concludes that the celebrity, along with other forms of public personalities that emerge in the public sphere, is an attempt to contain or embody a certain type of power that is difficult to sustain because of its connection to mass sentiment and supposed forms of irrationality. The celebrity then is the continual attempt to embody this affective power in contemporary political and popular culture.

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Submitted in partial fulfillment in compliance with the requirements for the Masters Degree in Technology: Fine Art, Department of Fine Art and Jewelery Design, Durban University of Technology. Durban. South Africa, 2014. / This dissertation introduces and explores the link between the phenomenon of the celebrity artist and autobiographical narratives. It investigates the possibility that artists plan, strategize and embellish or create stories that could gain enough attention from the general public to achieve celebrity status. This enquiry will establish various contexts, that of different artists, the audience, the celebrity artist and my own, locating the research and findings within a historical and contemporary discourse. The research presents several concepts and factors that will contribute to the understanding and contextualization of the hypothesis, as well as possibly substantiate it. Concepts such as celebrity, fame, narcissism, the ego and exhibitionism form the basis of the enquiry while theories based on narrative, autobiography and memory rehearsal provide credible support and background. The nature of this dissertation requires a broad investigation including contemporary social sciences, philosophy and psychology, media studies and history of art. In order to determine whether the aforementioned concepts and theories are employed by certain individuals to gain celebrity status, three celebrity artists are introduced through their biographies, rises to fame and their popularity and relationships with the general public. The artists, Andy Warhol, Jean-Michel Basquiat and Tracey Emin are introduced chronologically. All three artists have established public identities and in the attempt to substantiate whether these identities are constructed and pre-mediated the final analysis (in form of a causal analysis) presents fluctuating results with several possible causes. As part of this enquiry I introduce my creative output through discussing my autobiography, themes (of my work), mediums (I choose to use), exhibition and the resonance found with the selected artists. In light of the discussions based on the backgrounds, public identities and resonance I have found with each artist I determine whether I embellish my stories to gain fame. The research is conducted through qualitative research methodologies and presented in a consequential order. The methodological approach and process is best described through the term Bricolage, which refers to the use of multiple methodologies in its approach to research, in other words, a hybrid of praxis (Barrett & Bolt ed., 2010). The process of this enquiry includes theoretical research, historical research; studio based and –led research, as well as a causal analysis. As part of the research, many factors have been considered and discussed, as an investigation into autobiography; the research will aid me in progressing as an artist as well as contribute to the greater knowledge of the autobiographical field. Furthermore, introducing and exploring the link between autobiographical narratives and the artist, as celebrity is a discourse that can be developed and further expanded on. Through this research I have attempted to establish a link between high art and popular culture, and the artist and the audience. The findings represent a process of attempting to understand a complex set of possible causes with one ultimate effect and the influence it has on an individual and the general population. Many artists want to be famous and would go through the motions to become a celebrity. It does, however, fully depend on the individual and no ultimate formula can be presented. / M

The purpose of this study was to examine how male and female celebrities are represented on the 24 covers of e+, a weekly entertainment magazine that was published by Dubai-based Al Nisr Publishing. This cross-sectional, exploratory study used a qualitative visual semiotic analysis and quantitative content analysis to examine how male and female celebrities are constructed and represented on covers published between October 2010 and September 2011. In addition, the study explored whether the myths and ideologies found on the covers made an impression on the perceptions and tastes of teenagers living in the UAE. A subsequent self-administered questionnaire was completed by 30 teenagers living in the UAE aged between 16 and 19 with the purpose of determining how teenagers experienced representations of celebrities. Furthermore, to gain a deeper understanding of how teenagers experienced celebrity culture, three focus-group interviews, each comprising of six participants, are conducted. The study found that both male and female celebrities were represented in gender stereotypical roles. Results showed that male celebrities were represented as active, strong, decisive and dominant. Male celebrities were associated with success, fast cars and dangerous weapons. On the other hand, female celebrities were predominantly represented as submissive. The representations of female celebrities focused on beauty and fashion. The survey and focus-group results revealed that celebrity culture does have an influence on teenagers. Participants reported that they bought products that they saw celebrities wearing or using, emulated the celebrities’ behaviour and copied hairstyles and make-up looks. However, the study found that, in addition to celebrity culture, teenagers’ perceptions are also shaped by their peers, parents and other people they interact with such as teachers. / Communication Science / M.A. (Communication Science)

The purpose of this study was to examine how male and female celebrities are represented on the 24 covers of e+, a weekly entertainment magazine that was published by Dubai-based Al Nisr Publishing. This cross-sectional, exploratory study used a qualitative visual semiotic analysis and quantitative content analysis to examine how male and female celebrities are constructed and represented on covers published between October 2010 and September 2011. In addition, the study explored whether the myths and ideologies found on the covers made an impression on the perceptions and tastes of teenagers living in the UAE. A subsequent self-administered questionnaire was completed by 30 teenagers living in the UAE aged between 16 and 19 with the purpose of determining how teenagers experienced representations of celebrities. Furthermore, to gain a deeper understanding of how teenagers experienced celebrity culture, three focus-group interviews, each comprising of six participants, are conducted. The study found that both male and female celebrities were represented in gender stereotypical roles. Results showed that male celebrities were represented as active, strong, decisive and dominant. Male celebrities were associated with success, fast cars and dangerous weapons. On the other hand, female celebrities were predominantly represented as submissive. The representations of female celebrities focused on beauty and fashion. The survey and focus-group results revealed that celebrity culture does have an influence on teenagers. Participants reported that they bought products that they saw celebrities wearing or using, emulated the celebrities’ behaviour and copied hairstyles and make-up looks. However, the study found that, in addition to celebrity culture, teenagers’ perceptions are also shaped by their peers, parents and other people they interact with such as teachers. / Communication Science / M.A. (Communication Science)