Despite the slowdown of Taiwan's economy growth rate, statistic data shown that Taiwanese spendings on tourism (both domestic and outbound travel) are increasing in past 5 years. Furthermore, many tourism industry reports stated that family travel makes up the largest segment of leisure travel industry. These reports also highlighted one key message: the market segment is looking for valued, memorable vacations, with itinerary or activities that suitable for both adults and kids. The purpose of this business plan is to evaluate the feasibility and profitability of offering travel and event services for family with young children (0-12 years old) and for multi-generation family tour. A market analysis for customers, partners and competitors is also included to justify this business plan.