The Food and Agriculture Organization of the United Nations predicts that food supplies will need to increase by 70 percent by 2050. To cope with this, farmers and technologies must adapt to produce higher yields and do so in harsher conditions associated with climate change. The shifting view of ultraviolet radiation may be one of a system of management approaches that agriculture could sustainably adopt to improve crop production. While this technology sounds promising, whether or not farmers choose to adopt the technology, on what scale, or when, is often ambiguous. These decisions are dependent on social, economic, and biophysical factors that can be identified for UV radiation technology. This technology is not ready for full adoption, but there may be some feasible applications in higher value crops like fruit and vegetables.