In this study brand loyalty of pharmaceutical livestock products among commercial farmers was measured. The purpose of the study was to assist agribusinesses to identify the dominant determinant when commercial farmers purchase pharmaceutical livestock products from them. The study analysed two marketing mix elements price and product (specifically brand name) in farmer buying behaviour. A structured questionnaire was used to employ an empirical study in a quantitative style to determine the commercial farmers‟ perceptions and buying behaviour when they buy pharmaceutical livestock products. For agribusinesses the study makes it clear where to focus resources and energy in today‟s dynamic, uncertain and competitive environment that agribusinesses operate in, specifically in the North West Province of South Africa. The literature study addressed the brand loyalty constructs and their application in the agricultural market. Resultantly the contribution to the body of knowledge pertains to brand loyalty‟s influence in the marketing strategy (price and brand name). The study also explored opportunities for the successful distribution of pharmaceutical livestock products through agribusinesses. Management of agribusinesses will have to adopt a market-oriented strategy that will assist agribusinesses on various dimensions of performance and will have a significant positive effect on return on assets, sales growth and sustainability. The inputs and assistance of the suppliers and marketers are of utmost importance and will add value to the execution of agribusinesses‟ marketing strategy. / MBA, North-West University, Potchefstroom Campus, 2015

In this study brand loyalty of pharmaceutical livestock products among commercial farmers was measured. The purpose of the study was to assist agribusinesses to identify the dominant determinant when commercial farmers purchase pharmaceutical livestock products from them. The study analysed two marketing mix elements price and product (specifically brand name) in farmer buying behaviour. A structured questionnaire was used to employ an empirical study in a quantitative style to determine the commercial farmers‟ perceptions and buying behaviour when they buy pharmaceutical livestock products. For agribusinesses the study makes it clear where to focus resources and energy in today‟s dynamic, uncertain and competitive environment that agribusinesses operate in, specifically in the North West Province of South Africa. The literature study addressed the brand loyalty constructs and their application in the agricultural market. Resultantly the contribution to the body of knowledge pertains to brand loyalty‟s influence in the marketing strategy (price and brand name). The study also explored opportunities for the successful distribution of pharmaceutical livestock products through agribusinesses. Management of agribusinesses will have to adopt a market-oriented strategy that will assist agribusinesses on various dimensions of performance and will have a significant positive effect on return on assets, sales growth and sustainability. The inputs and assistance of the suppliers and marketers are of utmost importance and will add value to the execution of agribusinesses‟ marketing strategy. / MBA, North-West University, Potchefstroom Campus, 2015

The purpose of this study is to assist wire companies to identify buying behaviour amongst consumers of their products. For the purpose of this study the product will be wire products and the specific target market will be farmers in the Eastern Free State. The primary objective of the study is to identify factors that play a role in the buying behaviour of farmers in the Eastern Free State when purchasing wire products. By knowing exactly the buying criteria of wire products amongst farmers and seasonable cycles of purchasing will form the basis of strategic marketing planning. This study was conducted in two phases. Phase one consisted of a literature review and phase two of an empirical research. The empirical research consisted of a quantitative research design; more specifically, descriptive research that employed cross–sectional analysis of the quantitative data collected from a sample by means of a structured questionnaire. The results show that 76% of the respondents are older than 41 years of age. The population for this study is, therefore, a more matured one. Regarding their buying behaviour, the purchase frequency shows that the majority purchase wire products on a monthly basis and 40% on an annual basis. Most of them (78%) purchase their wire products from the co–operative. Wire products are an integral part of farming activities and in general the respondents are very positive about the industry. Most important considerations identified are that the wire industry should keep in touch with its market, never be out of orders, keep up the fast service that is currently provided, and that reputable products should be kept in stock. / Thesis (M.B.A.)--North-West University, Potchefstroom Campus, 2012.

The purpose of this study is to assist wire companies to identify buying behaviour amongst consumers of their products. For the purpose of this study the product will be wire products and the specific target market will be farmers in the Eastern Free State. The primary objective of the study is to identify factors that play a role in the buying behaviour of farmers in the Eastern Free State when purchasing wire products. By knowing exactly the buying criteria of wire products amongst farmers and seasonable cycles of purchasing will form the basis of strategic marketing planning. This study was conducted in two phases. Phase one consisted of a literature review and phase two of an empirical research. The empirical research consisted of a quantitative research design; more specifically, descriptive research that employed cross–sectional analysis of the quantitative data collected from a sample by means of a structured questionnaire. The results show that 76% of the respondents are older than 41 years of age. The population for this study is, therefore, a more matured one. Regarding their buying behaviour, the purchase frequency shows that the majority purchase wire products on a monthly basis and 40% on an annual basis. Most of them (78%) purchase their wire products from the co–operative. Wire products are an integral part of farming activities and in general the respondents are very positive about the industry. Most important considerations identified are that the wire industry should keep in touch with its market, never be out of orders, keep up the fast service that is currently provided, and that reputable products should be kept in stock. / Thesis (M.B.A.)--North-West University, Potchefstroom Campus, 2012.