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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.
1

A study on user motive and willingness-to-pay of financial content website

Lin, Chih-feng 14 August 2001 (has links)
Owing to the NASDAQ crash, the development of internet advertisement is somewhat sluggish. The ICP owners have to to find a new model to servive; thus, they plan to gain cashflow from the users. The content of financial websites is relatively uniqe, so this study will focus on the user motive and willingness-to-pay of fincial content website. The study built up the dimensions of website content/services via website observation. And then it also uses the web-based questionnaire to understand the user motive and willingness-to-pay of financial content website. The findings are as fellowed: 1. There are three main motives for the usage of financial website. They are "infornation", "interaction", and "interesting/learning" motives. The most important motive is "information". 2. The users are most willing to pay for the "analyses/reports", "alert", and "full-text database seraching". 3. The user motive is relevent to the willingness- to-pay of financial content websites.Those who are of the "interaction" motive are the most willing to pay ones. 4. Age group, education background, and items of investment are three intervening varieces of the measurement of user motive and willingness-to-pay. 5. The findings would be useful for the planning of financial content website. It also keeps the records of current situiation of the existing financial content websites.

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