Taiwan is an economical body whose major profit is from exporting products. In recent years, electronics industry is becoming the most important role in the exporting trade and makes low profit by manufacturing products for international company and brand. According to the theory of smile curve that invented by Mr. Stan Shih, a founder member of Acer, manufacturing always locates in the bottom of the curve and makes lowest profit. Moreover, in the both high ends are brand (R&D) and marketing (sale/ after service). If the companies would like to climb from bottom to high ends, taking merger and acquisition strategies is the fastest method. Acer and Asustek try to build up their own brands, and Hon Hai, a leading foundry company in Taiwan, wants to enlarge scale, reduce cost, they all use merger and acquisition strategies to achieve their goal rapidly. Hence, the study is focus on Acer, Asustek, and Hon Hai. Through short-term, middle-term, and long-term changes of stock price, we can understand how M&A patterns, amounts, and ways in M&A strategies influence result of M&A. Adopt multiple regression methodology to analyze these above-mentioned factors, and find the factors that influence the result of M&A from empirical studies. The effect of M&A patterns, amounts, and ways gradually weaken. Due to the theory of behavior finance, we may get an inference that there is overreactions or underreactions (momentum effect) in short-term changes of stock prices. But the momentum effect passes off over time. In addition, with Porter¡¦s five force analysis, advice that the company should analyze the competitive intensity in the industry, and develop its core competence. Then taking adequate M&A strategies, and grasping the timing of market can help firms grow up quickly, and get shareholders¡¦ support wholeheartedly.

Abstract Essentially, In vitro diagnostics (IVD) testing play a key role in early disease detection; effectiveness of patient treatment monitoring throughout the progress of disease and improve decision-making for healthcare system. Several studies have demonstrated that IVD testing result in huge financial and therapeutic benefit. Taiwan IVD market has been growing rapidly in last decade due to launch of National Health Insurance policy¡Bgrowing of geriatric population¡Bimprovement of living quality¡Bconsciousness of personal health. However, this is also driving Taiwan IVD market in a highly competitive market place, it anticipated that the escalation will not only jeopardize the healthcare quality but also affect entire healthcare resources utility and increasing healthcare cost as a whole. The research analyzed the causative of Taiwan In Vitro Diagnostics (IVD) industrial is based on the framework of macroeconomic environment¡Bindustrial organization structure¡Bcompetitive marketing behavior and industrial market performance. The research found that macroeconomic environment for Taiwan IVD industrial is favorable; the industrial is presenting a mild dispersed structure and the causative for escalation was mainly caused from strategic homology among industrial enterprises. In addition to this finding, the research also developed a possibly differentiate strategy to avoid escalation throughout the learning innovation process and enterprise process reengineering as to help industrial enterprises from developing future long term strategy.

Abstract The biotechnology industry is an industry that uses applied science and bioengineering to employ living organisms or parts of organisms to make or modify products. Although there are many websites, databases, and research instruments focused on this field, the information given is still incomplete. Therefore, in this research report we will find that Taiwan¡¦s Biotechnology Industry has certain characteristics: it is going through its developing period, it has long research & development cycles, faces many government rules and regulations, has a complex value chain, is technique intensive, innovation oriented, has low energy dependence, high add-value, etc. After analyzing the literature and data from the case company, the results of the research indicate that: 1. Product: There is high threat from substitutes, so the case company should emphasize its differences from other products, make product level enlargements, create more extensions to their products, recheck its product positioning in the market to reduce threat. 2. Price: The case company should refer to the market price when deciding on a product price; they should take a more active approach in their pricing strategy. Moreover, they should take into consideration the whole operation system when deciding on a price by evaluating each product¡¦s break-even-point. 3. Place: The case company uses traditional methods of transporting its products, so it should enlarge its logistic channels, to make the products more popular and easier to buy. They should use a vertical marketing system to reduce the relocation of resources, and reinforce the sales techniques of its salesmen. 4.Promotion: The case company uses direct marketing so they know their customers¡¦ needs, but they have limited customer resources. The company should increase its product publicity, and improve its promotion strategy and public relationship to draw in more potential customers. Key words: Biotechnology Industry; marketing theory; five force analysis;4P analysis

In the trend of international development, multinational corporations should face three major international challenges: global integration and coordination, regional differences and responses and global innovation and learning. The backgrounds and motivations that enterprises adopt the strategy of internationalization are different. Whereas, enterprises to implement international strategies will inevitably involve the design and layout of channels. Therefore, ¡§Distribution Channel Strategies¡¨ are the major business strategies of the overseas subsidiaries of multinational corporations. Today is the era of ¡§who controlling the channels will win.¡¨ Besides providing superior quality products or service, enterprises should have adequate channels to, with lower cost or shorter transferring time, give customers convenient points to purchase and send the products to the target market, therefore, to create a good business performance. This thesis focuses on the distribution channel strategies of multi-national companies and gives a case study of ¡§Taiwan Furukawa.¡¨ We investigate internal and external environments and the business performances of two distribution channel strategies, and use case study method to the empirical analysis, which belonging to a single case design with a single design pattern of the subject. Three industry analysis methods, including value chain analysis, SWOT analysis, and five force analysis, is adopted to analyze the internal and external environments. We find that the sharp drop in revenue alerted Taiwan Furukawa to investigate the agencies and corporate customers in the sales network. They found the problem is that the business objectives of the agencies and Taiwan Furukawa are inconsistent, causing a significant reduction in sales volume. Then, the revenue has grown significantly after Taiwan Furukawa adopting ¡§direct sales¡¨ and ¡§zero-stage channel¡¨ substituting for ¡§indirect sales¡¨ and ¡§one-stage channel,¡¨ respectively. Above all, we find the ¡§zero-stage channel¡¨ has three functions, including direct sales, information channel, and customer service.

ABSTRACT Globalization pushes more and more intensive competition and brings only minor profit to company globally. To keep key customers, to look for corporate expansion or growth up, and to earn more profit, company should keep improving cost stucture, key technology and strengthening the competition advantage by applying with both internal and external strategies. ¡§Leverage Buyout¡¨ and ¡§Management Buyout¡¨ are two typical operation models of Private Equity Fund and it is very popular and mature in the Western. Recently, the Asia emerging and booming market attracts the interest from Private Equity Fund. Moreover, because Taiwan enterprises have better system, more reasonable market price, and lower interest rate, they are aimed by Private Equity Fund as a gangway to China market. On the other hand, Taiwan domestic enterprises also look for investment from global Private Equity Fund to enhance corporate global competition. This study selects ¡§Yageo Management Buyout¡¨ triggered by Oriont Investment Co., Ltd. in 2011. With analysis of Yageo financial reports, I get Yageo corporation valuation and the reasonable share price at the moment of MBO announcement by Oriont using Porter (1980) Five Forces Analysis to summarize passive components industry key competition and key successful factors. After comparing with actual share price, it is apparent that Yageo share price is undervalued for a long time because Taiwan minor share holders pursuing short term return on the investment. In 2011, Yageo management team intended to privatize the company so that management team can concentrate on long term performance and competition improvement. With the successful improvement, Yageo is expected to re-public the share into the global market to have the reasonable share price showing its actual corporate value. The case study points out that Taiwan unique invest environment on minor share holders for any other global Private Equity Fund reference. Furthermore, the study concludes that, in addition to concerning on share holders¡¦ rights and Taiwan local market development, the government should take more aggressive policy to support domestic company leading to be a global one because globalization is a must and survival solution to an enterprise.

Taiwan manufacturer has the cost advantage of manufacture and is famous in the world. Taiwan Electronic Passive Component(E.P.C.) company has the big pressure from those lower labor and land cost countries such as China because the technical entry barrier of passive component is low. Due to this situation, Taiwan passive component company endeavor to develop high-valued product and keep the strong relation with the customer in order to maintain the long-term profitability. Thus, the low-end and mid-end of passive component is occupied by Taiwan passive component company. Meanwhile, Taiwan Passive component company plan to develop high-end of passive component and to get more profit from these niche product. Taiwan subsidiary of international passive component company has the big competitive pressure on it. If Taiwan subsidiary of international passive component company does not take the appropriate strategy, this niche market will be expected to lose in the near future. Based on industry analysis and supplier analysis of Electronic Passive Component(E.P.C.),and case study from Taiwan subsidiary of international passive company, the thesis explored the success experience of competitive advantage from the case research of mainly utilizing The Five Force Analysis Model, Resource-Based View(R.B.V.), and SWOT Analysis. The suggestion were conclude as followed. 1.To Taiwan E.P.C. industry: To have the strong relation with each Design-Center of Japan, America, and Europe; to get the advantage of key material and manufacture process; to keep improving quality management. 2.To the research firm: To differentiate professional and technical support service; provide just-in-time delivery; to make the low-end product in the lower land and labor cost country.

The subject of this thesis is to create a strategic analysis of a company. Theoretical part is focused on definition , such as strategic managament, tools of strategic analysis and also financial instruments. The practical part is using selected methods. The final part includes the evaluation of applied strategies on a selected company Amaron s.r.o.

In recent years, the rise of the BRIC economies (China, India, Brazil and Russia) has caused industries in the developed and even in the developing countries, to shift toward the rising economies. The Chinese market has in the recent years become the fastest growing market with tremendous potential. Business enterprises have not only laid their eyes on the cheap labor costs, but are also deeply attracted by its market opportunities. Taiwan holds the advantage of being close in geographic proximity, and similar language and culture with China. Many Taiwanese business enterprises have made China the first choice when considering extending business to foreign markets. However, the enormous market incentives have accelerated competition within the industry. In addition to survival, it is more important for business enterprises to continually grow and profit. Therefore it is the aim of this study to investigate how business enterprises could find ways of ensuring its survival, which allows it to grow and profit, in the fierce Chinese battlefield. It is hoped from the study of Chinese business environment and analysis of current status, that key success factors of Taiwanese business enterprises in the industry can be identified. It is expected that the results of the study can be valuable recommendations to the industry. The traditional industries have always been the foundation of Taiwan¡¦s economic growth. The contributions made by the manufacturing industry to the economic growth of Taiwan cannot be overlooked. However, as the high-tech industries prosper and change of the domestic industry structure, traditional industries had been in an inferior position with respect to acquisition of resource, such as human and financial resources. Faced with a fierce competitive environment, how the traditional manufacturing industries break out of the growth-stagnant bottleneck requires the identification of key success factors of the industry. Business strategies should be developed according to such factors, putting effort in strengthening and building on the success factors, so that greatest leverage of limited resources can bring profit and continued competitive advantage. Although the copper alloy industry is considered a traditional industry, its products serve downstream users in ironmongery, electric appliance and electronics. The industry has its critical value of existence in the market¡¦s supply chain. Hence, the copper alloy plants have been chosen as he subject for this study. Through research and analysis of the industry, the study seeks to identify the critical success factors of copper alloy strip manufacturers in managing the Chinese market. The results will enable business enterprises to develop strategies for managing the Chinese market. This is a qualitative case study. Three largest copper alloy strip manufacturers were selected for the case study. Further to collection of secondary data on the copper alloy strip industry and supply-demand status of the China market, interviews were conducted with middle to senior managers of the manufacturers in the industry. Through the arrangement, analysis and study of secondary data and interviews, key success factors of the copper alloy industry were identified. The buying decisions and end user perspectives were referenced to validate the success factors identified from research. The study hopes to include the end user¡¦s purchasing perspectives into the key success factors identified from industry analysis. It is hoped that the key factors identified could be more objective, so that the success factors would be of value to business enterprises. Lastly, the key success factors of Taiwanese copper alloy strip manufacturers in conducting business in China are: (1) acquisition of core technology for high level products, (2) acquiring personnel with international capabilities and specialized knowledge in copper industry, (3) promote the bargaining power with raw material suppliers, (4) sound financial structure and financial management capabilities, and (5) establishment of network relationships. These five key success factors revolve around three critical resources, namely technology, human resource and financial resource. Through external networks, the strength of these three internal resources can bring about positive effects.

Because of the growth in income per capita as a consequent to the growth of global economy, skin care and cosmetic products have changed from luxury items to daily essentials. Together with the human nature of pursuing attractive appearance, factors such as decrease in the level of average age of cosmetic consumers, the increase of frequency of using cosmetic products, strong demand for high end skin care products with medical effects, and government support in developing cosmetic manufacturing as a key industry, suggest that the cosmetic market still has a significant growth potential. In addition, the recent popularity of ¡§cosmo-ceutical products¡¨ is pushing a number of major local corporations to enter the cosmetic market with biotech innovations. Because of the ease of transforming from chemical-related product manufacturing to cosmetic manufacturing, the local cosmetic industry is now saturated by small to medium-sized manufacturers. However, the local manufacturers are faced with the challenges of lack of GMP related legislation system for the cosmetics industry, shortage of financial resources, insignificant company size, and local R&D still awaits effective improvement. Therefore, it impossible for local companies to compete with the international cosmetics corporate giants. This paper will discuss the example of Taiwan Salt¡¦s successful transformation to a cosmetics manufacturer with collagen products. The example will be followed by analysis on the cosmetics industry in Taiwan and the competitiveness of global cosmetics companies such as P&G, L¡¦Oreal, Estee Lauder, and Shiseido. Selected companies will be analyzed for comparing their operational strategies. The findings will be further elaborated into the discussion of the current condition and demands in the local market of skin care product with whitening effect. The research suggested that the companies under study attempt to increase their competitiveness through product diversification and a focused operational strategy. Taiwan Salt for example started with specialized salt-related skin care products, and later on diversified the product lines to include collagen-related products. On the other hand, S-company capitalized on the unique demand for whitening products in the Asian market by orienting the product innovations with whitening and freckle-control effects. The company is faced with major threats of potential leak of production knowledge and counterfeit products. Due to the significant reduction of tariff, imported cosmetics from Europe and North America are increasing popular in the local market. Under the joint impact of decreased effectiveness of the traditional distribution channels, and change in consumer preference, brand diversification and distribution through multiple channels will be the future trends for survival. To succeed in the cosmetics industry, local companies must be dedicated to establishing new brands and promoting the brand recognition, and innovating new formula (i.e. skin care products with Chinese herbal medicine and natural herbal essences). In turn, to constitute a constructive persuasion for profitability in this industry, government would have to establish a GMP legislation system specialized for cosmetics manufacturing to improve the competitiveness of the local companies.

The aim of this work is to propose precautions that will comply strategic goals of a company. Namely increasing brand awareness and rise of product sales. To tackle this problem author uses analysis of internal and external environment and applies integrated marketing communication method. Outcome of thesis is to propose media campaign and to broaden current marketing tools.