本研究雖非旨在探討如何解決台灣電影產業困境，但不難看出研究最終的結論其實是解決台灣電影產業困境的方法之ㄧ。由於兩岸電影產業多年來缺乏交流，而原因除了中國對於電影的各項發展措施缺乏穩定性及中國電影法規與部門體制異常複雜之外，我們對中國電影之政策法制、市場偏好、產業規模及產業價值鏈知之甚少也是關鍵原因之ㄧ。 故本研究除了探討中國電影發展政策及其法規外，也以波特的五力分析模型探討兩岸電影產業的各個競爭面向，加上學者的產業研究及產業數據分析，用以回應本文欲探討的兩個問題包括: 1.中國在電影產業上之發展策略對台灣的機會與挑戰為何? 2.針對中國發展策略對台灣的機會與挑戰，台灣電影產業應採取哪些應變措施? 由本研究結果可看出，由於中國電影發展政策的影響，使得中國電影產業的替代品威脅遠較台灣電影產業低，但若台灣能夠與中國電影產業採取跨國合作的方式，爭取製作合拍片的機會，則可化危機為轉機，使台灣電影產業能夠走出市場狹小及人才不足的問題，並排除中國與香港簽訂CEPA後所帶來的華語合拍片的威脅。 關鍵詞:中國電影發展策略、電影產業、波特五力分析 / Though the purpose of this study is not to solve the current predicament of the film industry in Taiwan, it is obvious that the result of this research is one of the solutions of current situation. The insufficient communications between the film industry in Taiwan and mainland China is because that the developing policies of film are unable and the regulations and sections regard to the films are extremely complicated in China. In addition, we are not familiar with the film making policy, market tastes, industrial scale, and industrial value chain in China as well. Therefore, except for identifying the film developing policy and related regulations in China, this study also probed into the competitive factors of the film industries cross-Strait with Michael Porter's Five Forces Model and combined with the academic industrial research and data analysis to figure out the two topics of this study: 1. What are the opportunity and challenge of Taiwan to the developing strategy of the film industry in China? 2. What kinds of response measures should the film industry in Taiwan take to encounter the opportunity and challenge caused by the developing strategy of the film industry in China? The research result suggest that due to the influence of the film developing policy in China, the threat of substitution of the film industry in China is much lower than it is in Taiwan. However, if the film industries in Taiwan and China are able to cooperate and strive for the opportunity of film shooting, the crisis may be altered to a favorable turn, which allows the film industry in Taiwan to solve the problem of tiny market and insufficient human resource, and eliminate the threat of co-shooting of Chinese movies caused by the CEPA signed by China and Hong Kong. Keywords: developing strategy of film in China, film industry, Michael Porter's Five Forces Model.

The aim of the thesis is a strategic analysis of division Turbo in the company ČZ a.s. on the Russian market. This will be achieved by mapping the current strategy - the vision, mission and objectives and using the external macro, industry and micro analysis. There will also be used an internal SWOT analysis by identifying the strengths and weaknesses of the company, their opportunities and threats. For complex output will also be prepared a financial analysis of ČZ a.s. The outcome will be the analysis of the current situation and the measures that a company should introduce to achieve more efficient trading on the Russian market.

The aim of the thesis is a strategic analysis of division Turbo in the company ČZ a.s. on the Russian market. This will be achieved by mapping the current strategy - the vision, mission and objectives and using the external macro, industry and micro analysis. There will also be used an internal SWOT analysis by identifying the strengths and weaknesses of the company, their opportunities and threats. For complex output will also be prepared a financial analysis of ČZ a.s. The outcome will be the analysis of the current situation and the measures that a company should introduce to achieve more efficient trading on the Russian market.

The goal of thesis is to make external and internal analysis of Kores Praha, spol. s r.o., then evaluate its results and suggest recommendations for the creation of strategy.

This Master’s thesis deals with the marketing mix of the language school. Thesis is divided into four main chapters. The first chapter defines the basic marketing concepts and analysis. The second chapter applies the theoretical knowledge to the language school and concludes with a marketing research. The third, most important chapter provides proposals for the necessary changes and finds the viable steps to improve the current marketing mix. The last part concludes the thesis by providing an economical evaluation of the changes proposed in the previous chapter.

This thesis focuses on the competition analysis of Zeelandia on the Czech market. In the literature review are indicated problems related to situational analysis, competition, competition analysis, SWOT analysis, SW analysis and Porter's five forces model. The practical part is composed of a list of competitors, compare financial indicators, determination of market shares, SW analysis with valuation, identification of key strengths and weaknesses and the subsequent overall evaluation.

This thesis focuses on the development opportunities based on the analysis of OfficeCare the Czech market. The literature review was described problems related to situation analysis, competition, competitive analysis, SWOT analysis and Porter's five competitive forces model. In the practical part, a list of competitors, software analysis with scoring, identification of key strengths and weaknesses and the subsequent overall evaluation.

The aim of this thesis is to assess the current state of the company, analysis of its major competitors and the competitive advantage the company. Based on the findings will be proposed measures aimed at maintaining and improving current status of the company in the market.

The main goal was to evaluate current market position of a selected Czech business unit within its industry. A selected joint-stock company is involved in an industry of fresh-water fishery. Main part of this thesis is focused on an analysis of fish market as a main foundation for analysing a market position of a future development in this industry.Other analysis processed for selected countries.

The aim of the thesis is to analyze the prospects of development of international trade for the Czech wine producers, to specify the trade in selected products and make recommendations for the development of the studied field. A partial view of this diploma paper is to provide suggestions for improving the position of Czech wine producers in foreign markets. Create new proposals for how could the Czech winemakers be more competitive in international standard.To determine the situation of the wine culture in the Czech rep. I chose the survey by questionnaires. I asked 321 winemakers. After that I analyzed the situation of wine producers in the Czech rep. and in the world. In the end I searched situation analysis of chosen winery. Parts of this analysis are STEP analysis, Porter?s five forces model, financial analysis, portfolio description. The output of these analyses is SWOT analysis.