The Master's thesis theme is „Entrepreneurial Intention of Business Development“. The main aim of the thesis is to carry out a complex analysis of the problem of current situation in a company AUTOSHOP PAULUS, spol. s r.o. and its environment. Furthermore, based on results of the analysis and on the analysed state of the company, the thesis aims to draft measures leading to development of the company or to strenghtening of its position on the market and to raising its sales. The analysis of the company was based on: analysis of general and field environment, analysis of internal effects, financial analysis and SWOT analysis.

This thesis deals with the performance measurement of REMAK, a.s. In the theoretical section are explained performance related concepts, there are descriptions of individual systems for performance measurement and analysis used in the desription of the current state of company. The following part focuses on the description of the analyzed company and a description of the current situation using individual analyzes and model START PLUS. Next part is own suggestions for solutions and benefits of the proposals.

Diplomová práce analyzuje možnosti vstupu Burda Auction, s.r.o. na filatelistický trh Spolkové republiky Německo. Obsahuje zhodnocení teoretických poznatků a používaných analytických metod, které jsou poté aplikovány při analýze německého trhu s filatelií a konkurenčního prostředí. A poté navrhuje vhodné strategie pro expanzi firmy Burda Auction, s.r.o. na německý trh.

This master´s thesis deals with Invia.cz, a.s. performance analysis. First part of the thesis contains basic theoretical knowledge, regarding methods of company performance measurement. Next part is focused on description of the studied company and then performance assessment of the chosen company using START Model based on EFQM Excellence Model is elaborated. Proposals for improvement of the current situation are suggested in the last chapter.

This Master´s thesis focuses on analyzing a firm of my choosing. More specifically, it is a limited liability firm operating in the fields of architecture, design and construction. Using both external and internal analysis, including other selected analyses and their results, it clarifies the firm's position in the market in which it operates and evaluates its overall condition and structure. The conclusion advises on several proposals that lead to the overall improved state of the chosen firm.

The aim of this thesis is to find an appropriate strategy, which the company should use in the future, This finding gives us a particular strategic and financial analysis. The outcome of these analyzes will be put in a SWOT analysis, where all the data will be summarized in individual points. Furthermore, a decision will be made based on the SWOT analysis, how the company should be run, in other words, we choose the future strategy from the particular SWOT quadrant.

This master´s thesis deals with compiling a marketing plan for L 410 NG aircraft, manufactured by Aircraft Industries a.s.. The first part includes general theoretical knowledge, focusing on the process of formulating a plan by analyzing the external environment SLEPTE , Porter's five forces model, SWOT analysis and marketing mix 5P. In the second analytical part, the fundamental theory is applied to the company. On the basis of the results achieved, the individuals steps of a new marketing plan, including costs and time schedule are formulated in the final part of the thesis.

This thesis deals with basic concepts of corporate governance and management functions. It focuses on an analysis of a specific company, through which it is possible to identify deficiencies that occur within the firm. These weaknesses then affect the design of a new strategy and proposal for management functions. The changes are later implemented through Lewin's Change Management Model to which an implementation schedule is formed.

The thesis focuses on creating a possible business plan for an economically prosperous commercial theater in Brno. The work is divided into three parts. The first part describes the typology of theaters and their possible legal form. The second part is an analysis of internal and external factors that affect the project. The final section provides possible solutions for running the theater.

This thesis deals with business development of company KRÁLOVOPOLSKÁ, a.s. First part of the thesis is focused on theory, basic terms and methods used in business. Based on the theoretical basis, current status of the company and market environment will be analyzed. The major goal of the thesis is a proposal part including recommendations in order to gain new customers, strengthen relationships with the existing ones and maintain the current company’s market position.