Food festivals and events are growing in popularity and warrant in-depth studies of festival visitors. Given the increasing socio-economic significance of this vibrant component of the world’s leisure industry, gaining knowledge of food festival visitors and their expenditure patterns is essential to festival researchers and destination marketers. This study examines the characteristics of food festival visitors and the determinants of their festival expenditures. Specifically, a conceptual model has been developed to delineate the correlations among festival spending patterns and the visitors’ event-related motivations, food-related motivations, and food involvement levels. Generally, the study was constructed around six hypotheses and five research questions, which were proposed based on a comprehensive review of literature related to events and festivals, culinary tourism, and food consumption. A questionnaire survey was designed to collect empirical data from festival attendees exiting the 9th China(Hefei) Crawfish Festival (CHCF) in Hefei city, Anhui province, China. Four aspects of food festival visitor characteristics were investigated: 1) festival expenditures in five categories (i.e., food and beverages consumed at the festival, food and beverages taken away, goods and gifts other than food and beverages, entertainment, and other expenses); 2) event-related motivations for attending, including eight individual motivators (i.e., relaxation, social, family, festival culture, excitement, escape, entertainment, and novelty); 3) food-related motivations for attending, including eight individual motivators (i.e., social, family, physical environment, food culture, celebration, sensory appeal, knowledge, and prestige); 4) food involvement traits, including four subsets (i.e., cooking, acquisition, eating, and preparing) and ten individual traits (i.e., food choice, food shopping, food processing, food presentation, cooking delight, cooking practice, taste judging, food preoccupation, and exotic food experiences). To gain a wider understanding of the food festival market, the study also investigated the visitors’ demographic and visit characteristics. A Tobit modeling procedure was applied to investigate the relationships between visitors’ festival expenditures (total and food-related) and their scores on festival motivations and food involvement scales. The results show that visitors’ total or food-related expenditures at the festival were not associated with their overall scores on event-related or food-related festival motivations, and visitors’ spending during the festival had negative correlations with their overall food involvement scale scores. However, a further investigation of sixteen individual motivators and ten food involvement traits revealed that within the event-related motivation category, “Novelty” and “Escape” were positively related to both the total and food-related expenditures, while “Social” and “Entertainment” were negatively related. Among the eight food-specific motivators, “Culture” and “Family” were negative correlates of both the total and the food/beverage spending and, respectively, “Sensory appeal” and “Social” were positive correlates of the total and food/beverage. In-depth investigations of the ten FIS items indicated that, in particular, the greater visitors’ interest in “Cooking practice” and “Exotic food experience”, the less they spent in total and on food/beverages. The only food involvement item that had a positive relation with the expenditures is “Cooking delight”. In terms of the relation between festival motivations and food involvement levels, the results of a series of t-tests reported that individuals who are more highly interested in food were more likely motivated to attend by food-related factors than individuals who are less interested in food, and those who reported less involvement with food showed equal interest in the food and event experiences available at the festival. With respect to visitor characteristics, empirical data gathered from the visitor survey provided a general description of the CHCF attendees’ age, gender, residence, and visit patterns. The findings illustrate that the visitors were typically young, and slightly more females than males attended the festival. The majority were local residents who came to the festival in a group with two or three family members or relatives/friends, and they tended to stay two to three hours at the festival. As could be expected with a food-themed festival, a great proportion of the visitors’ festival expenditures were related to food, especially, foods and beverages consumed at the festival. In terms of motivations for attending, generally, visitors were attracted to the festival by a synergy of food experiences available at the festival and the event itself. The most important motivations for attending were interpersonal, including both event-related and food-related “Social” and “Family” motivators. The event-related “Relaxation” and food-related “Physical environment” were also among the top three most important motivators in the two categories. With regard to food involvement, the visitors were relatively more highly involved with food than general food consumers; in particular, they were highly interested in “Cooking” and “Taste judging”. Overall, this study provides an in-depth examination of festival visitors and their consumption traits in a food festival context. When compared with those of the extant literature on culinary tourism and festival visitors, the results and discussion of the study confirm certain previous findings and, also, challenge some common assumptions. Based on the study’s key findings, the hypothesized conceptual model was extensively modified to illustrate the detailed correlations among a number of variables related to food festival visitors’ expenditures, event-related and food-related motivations for attending, and food involvement traits. Theoretical and practical implications of the study towards future research issues are subsequently drawn from the findings. It is suggested that the food festival market should be understood in a holistic sense within both the community festival and culinary tourism contexts, and future research endeavors should be directed towards a more comprehensive conceptual model that can thoroughly explain the food festival expenditure determinants.

This study was conducted to examine the food perceptions, purchasing, preparation, and consumption behaviors of female SNAP participants in East Central Indiana. Twenty participants were interviewed, and interviews were transcribed and compiled in order to identify patterns. Participants were primarily white, had at least a high school education, were food-secure, and 85% were either overweight or obese. Results indicated that the participants interviewed in this study had limited opportunities to participate in food and nutrition education courses unless approached by community agencies. Participants indicated they purchased a large variety of healthy and unhealthy food items from a wide array of grocers. A portion of the participants participated in EFNEP courses (n=4), WIC education (n=7), or conducted self-research (n=9). These participants indicated they retained knowledge by participating in these methods of education. Although participants expressed the desire to exhibit healthy eating behaviors, such as examining food labels, they also indicated they did not understand how to utilize the information to make healthy food choices. Results indicated all participants in SNAP would benefit from food and nutrition education courses that focus on SNAP benefit budgeting, meal planning that includes more fruits and vegetables, low-fat food items, and leaner cuts of meat, and physical activity. Practitioners and SNAP officials should be encouraged to coordinate efforts to make participants aware of educational opportunities in order to improve overall health outcomes. / Department of Family and Consumer Sciences

Thesis (M.A.)--Oregon State University, 2008. / Printout. Includes bibliographical references (leaves 117-120). Also available on the World Wide Web.

Diss. (sammanfattning) Uppsala : Sveriges lantbruksuniv., 2002. / Härtill 4 uppsatser.

Diss. (sammanfattning). Uppsala : Sveriges lantbruksuniv. / Härtill 1 uppsats.

Thesis (Ph.D.)--McMaster University, 2006. / Supervisor: Thomas Crossley. Includes bibliographical references.

Full text also available online. Scroll down for electronic link. / Submitted to the African Centre for Food Security. Thesis (Ph.D.)-University of KwaZulu-Natal, Pietermaritzburg, 2008.

Thesis (M.Sc.Agric.) - University of KwaZulu-Natal, Pietermaritzburg, 2007. / Full text also available online. Scroll down for electronic link.

Thesis (MNutr (Human Nutrition))--Stellenbosch University, 2007. / INTRODUCTION: Epidemiologic research strongly supports the importance of adequate fruit and vegetable intake for the promotion of human health and the prevention of chronic disease. Data suggest that fruit and vegetable consumption in children may protect against an array of childhood illnesses. Low fruit and vegetable intake has been recognized as a key contributor to micronutrient deficiencies in developing countries. Evidence indicates that fruit and vegetable consumption is inadequate in both developed and developing nations. A paucity of data on fruit and vegetable consumption exists in South Africa. Quantification of fruit and vegetable consumption is important for the worldwide drive to increase consumption and for strategy development to address inadequate consumption. METHODS: A secondary analysis of the dietary intake data (24 hour recall questionnaire (24-H-RQ) and quantified food frequency questionnaire (QFFQ)), collected during the 1999 National Food Consumption Survey (NFCS) in 12 – 108 month old children in South Africa, was conducted to ...

Thesis (MNutr (Human Nutrition))--Stellenbosch University, 2008. / INTRODUCTION: The best known reference standards used to evaluate the growth and development of infants and children are the 1977 National Centre for Health Statistics (NCHS) - , the 2000 Centres for Disease Control and Prevention (CDC) - and the World Health Organization (WHO) (2006). The NCHS reference standards were used to analyse anthropometric data from the 1999 National Food Consumption Survey (NFCS). It was anticipated that using the 2000 CDC and the 2006 WHO reference standards may lead to differences in the previously estimated prevalences of stunting, wasting, underweight, risk of overweight, overweight and obesity in the study population. AIM: To compare the anthropometric status of children aged 12 - 60 months when using the 1977 NCHS -, the 2000 CDC -, and the 2006 WHO reference standards. METHODS: A secondary analysis of anthropometric data from the 1999 NFCS was conducted using different reference standards to compare anthropometric status in terms of the prevalences of stunting, wasting, underweight, risk of overweight, overweight and obesity. Relationships between anthropometric status and other variables such as breastfeeding, maternal education level and type of housing were explored. RESULTS: The prevalences of stunting, obesity and overweight were significantly higher and the prevalence of underweight and wasting were lower when using the 2006 WHO compared to the 1977 NCHS and the 2000 CDC reference standards. A significant relationship was found between weight-forheight and breastfeeding when using any one of the reference standards and between BMI-for-age and breastfeeding when using the 2006 WHO reference standard. A significant relationship was shown between maternal education level and height-for-age and weight-for-age when using any one of the three reference standards and a significant association was found between weight-for-height and BMI-for-age and the type of housing when using any of the three reference standards. CONCLUSIONS: The prevalences of stunting and obesity were higher when using the 2006 WHO reference standards compared to the 1977 NCHS and 2000 CDC reference standards. This may be due to the linear growth and rate of weight gain of breastfed infants differing from formula fed infants and the 2006 WHO reference made use of the exclusively and predominantly breastfed infant living under normal healthy conditions as the normative model which is a prescription of how children should not grow and .not an indication of how children are growing. In conclusion, the 2006 WHO reference standard must be the only reference standard used nationally and internationally when assessing the growth and nutritional status of infants and children.