O Franchising apresentou um crescimento expressivo no Brasil nas últimas duas décadas. O principal marco regulatório se deu com o advento da Lei 8.955 de 1994. Tal crescimento é expresso tanto em número de franquias instaladas, quanto na diversidade dos segmentos das mesmas. Em função disso, uma questão recorrente é justamente saber à qual franquia o pretenso franqueado deve aderir dada uma gama de opções colocada à sua disposição pelo mercado. Com o objetivo de auxiliar a solução desse problema, o presente trabalho propõe uma sistemática baseada no uso de método multicritério e simulação. Primeiramente são identificados tanto na literatura, quanto em coleta de informações provenientes de trabalhos de campo, os critérios balizadores da escolha de franquias. Posteriormente e com base nestes critérios, realizam-se análises de cunho econômico financeiro onde geram-se como produtos dois rankings: Um proveniente do uso de método de decisão multicritério e outro proveniente de avaliação rentabilidade-risco realizada através do uso de simulação. Assim, considerando semelhanças e diferenças entre esses dois rankings, um pretenso franqueado poderia, seguindo esta proposta de sistemática estruturada, optar pela adesão à franquia mais atraente. Essa é a principal contribuição de cunho prático. Já a principal contribuição de cunho acadêmico é suprir lacunas existentes na literatura, principalmente pelo fato de tratar o assunto franchising conjugado com o uso de métodos estatísticos e matemáticos. / In the last two decades franchising has grown significantly in Brazil. The main regulation mark occurred with the advent of 8.955/1994 Franchise Law. Such growth is expressed both in the number of franchises installed as well in the diversity of their segments. Accordingly, a recurring issue is the question to which franchise the prospective franchisee must choose considering a range of options at its disposal in the market. With the objective of helping to solve this problem, the present work proposes a system based on the use of multicriteria method and simulation. Firstly, the criteria for choosing franchises are identified both in the literature and in the collection of information from work fields. Subsequently, based on these criteria, economic and financial analysis is carried out where two rankings are generated as products: One deriving from the use of a multi-criteria decision method and the other one from a profitability-risk valuation carried out through the use of simulation. Thus, considering similarities and differences between these two rankings, a prospective franchisee could, following this proposal of structured system choose the most attractive franchise. This is the main practical contribution since the main benefit of academic nature is to fill gaps in the literature, mainly to deal with the franchising subject in conjunction with the use of statistical and mathematical methods.

This thesis aims to investigate the performance of different types of franchisees, in terms of perceived market share and profitability, are affected by constrains defined by the theories of franchise selection and contractual terms. The two different types of franchisees researched include novice and parallel. This begins by examining how the constraints defined by the Resource Base, Social Exchange and Equity theories of franchise selection are applicable to entrepreneurs who want to become franchisees, and by examining the differences in the attitude of franchisees toward contractual terms. The main contribution is that the research broadens and extends other franchising and entrepreneurship studies by exploring external and internal factors to examine perceived franchisee performance. Therefore, this study relates the criteria used by franchisees in the selection of potential franchisors and contract clauses, to their performance in the Kingdom of Saudi Arabia, and the Sultanate of Oman in the food and beverage sector. Moreover, existing research has primarily focused on the perspective of franchisors and has not adequately explored the franchisee's perspective on determining success. Therefore, this study contributes to franchising literature by broadening the scope of existing theories. The study has adopted a multi-methodology strategy, employing a combination of quantitative and qualitative approaches. Qualitative data was collected through 11 face-to-face interviews, 5 franchisees in Oman, and 6 in Saudi Arabia; using semi-structured questionnaires. Quantitative data was collected via a survey. A self-administrated questionnaire was designed, translated, piloted and distributed in Riyadh, Saudi Arabia. Data analysis was conducted on a sample of 123 responses. Factor analysis was implemented to test the scale, followed by the Mann-Whitney U test, regression, and moderation analysis. The qualitative findings show that constraints defined by the resource-based theory are applicable to novice franchisees. However, franchisor training and support were found to be exceptional resources, applicable to both novice and parallel franchisees. Constraints defined by the social exchange theory are applicable to both novice and parallel franchisees; whereas constraints defined by the equity theory are applicable only to parallel franchisees. The quantitative findings indicate that both types of franchisee have different attitudes toward training clauses; support clauses; contract duration clauses; territorial exclusivity clauses; tying arrangement clauses and franchise fees clauses. However, both types of franchisees have similar attitudes toward termination clauses. Moreover, the results show that franchisor brand reputation, technical know-how and high franchise fee factors will increase the franchisee perceived market share. Additionally, franchisor brand reputation and higher franchise fees, will increase franchisee perceived profitability. Furthermore, parallel franchisees believe that a franchisor's local market knowledge will decrease their performance in terms of perceived profitability. Alternatively, novice franchisees believe long contract duration will help them increase their perceived profitability. In addition, imposing higher franchise fees on novice franchisees will increase their perceived profitability more than that of parallel franchisees. Finally, the results show that contract clauses such as: extensiveness of support; long contract duration, and stricter termination clauses, will affect franchisee perceived market share positively. Finally, contract clauses such as extensiveness of support and short contract duration clauses, will affect franchisee perceived profitability positively; whereas extensiveness of training clauses will affect franchisee perceived profitability negatively.

This theses treats the question of business activities development of the company Adam Rujbr Architects s.r.o.. The company provides a complex range or architectural services including design and engineering and their aim is to be a respected, reliable and comprehensive service supplier. Based on analyses of the relevant company business information I have suggested a solution of further company development. My proposal includes suggestion of collateral business activities using a franchising model for run network of a multipurpose apartments.

<p>Problem: On the basis of the franchisees role and how he look up on his role in his business, should one like the Swedish Law applies characterize the franchisees role as the role of a contractor?</p><p>Purpose: The purpose with this research is too survey the franchisee in his business and how he looks upon his role as a franchisee and see if this like the Swedish Law states be characterized as the role of a contractor.</p><p>Methodology: By doing a proportional stratified selection within the the Swedish Franchising community, nine semi structured interviews has been made. The empirical foundation of these interviews has been concentrated and analysed with the support of the chosen theories. The result of the analysis has created the conclusion.</p><p>Theoretical perspectives: The research is built up of three angels of approach; the role, the business and the economy within the franchisee and the contractor. The three approaches aim too illustrate the role of the franchisee, the franchisees role in the business and the economical effects in franchising. The approaches that are being used is not theories but models of standards.</p><p>Empirical foundation: The empirical foundation of the study is consisting of the answers of the nine franchisees. They have been contracted to Gallerix, MakeUpStore, SpecsaversBlic, Subway och 7 – Eleven.</p><p>Analysis / Result:</p><p>The study lead to an extension of the chosen theories. Similarities and differences has been identified and analysed. These are the base and the ground for the conclusion.</p><p>Conclusion: The franchisee should not be named contractor like the Swedish Law applies with the focus on the role, business and economy.</p> / <p>Problem: Utifrån franchisetagares roll och hur denne ser på sin roll i sin affärsverksamhet, bör man som i juridisk aspekt karaktärisera franchisetagarens roll som den av en egenföretagares eller är denna roll av annan karaktär?</p><p>Syfte: Syftet med studien är att kartlägga franchisetagaren i sin affärsverksamhet samt hur de själva ser på sin roll och om denna roll kan likt juridiska aspekter karaktäriseras som egenföretagare.</p><p>Metod: Genom ett proportionellt stratifierat urval via Svenska Franchiseföreningen har det genomförts nio stycken semistrukturerade intervjuer. Den framkomna empirin har sedan sammanställts och analyserats med stöd av den valda teorin. Resultatet av analysen har slutligen mynnat ut i slutsatsen för studien.</p><p>Teori: Undersökningen är uppbyggd kring tre infallsvinklar som ser till rollen, verksamheten och ekonomin hos franchisetagaren och egenföretagaren. De tre infallsvinklarna belyser rollen franchisetagare, franchisetagarens roll i verksamheten och den ekonomiska effekten kring franchise. De infallsvinklar som används är inga teorier utan modeller för vardera område.</p><p>Empiri: Studiens empiri är en sammanställning från de nio intervjuer som genomförts, de intervjuade har varit franchisetagare till Gallerix, MakeUpStore, SpecsaversBlic, Subway och 7 – Eleven.</p><p>Analys/Resultat: Studien har lett fram till en utvidgning av de valda teorierna. Likheter och skillnader har identifierats och behandlats. Dessa har sedan lagt grund för slutsatsen.</p><p>Slutsats: Franchisetagare bör inte benämnas egenföretagare likt juridisk mening med avseende på rollen, verksamheten och ekonomin.</p>

Problem: On the basis of the franchisees role and how he look up on his role in his business, should one like the Swedish Law applies characterize the franchisees role as the role of a contractor? Purpose: The purpose with this research is too survey the franchisee in his business and how he looks upon his role as a franchisee and see if this like the Swedish Law states be characterized as the role of a contractor. Methodology: By doing a proportional stratified selection within the the Swedish Franchising community, nine semi structured interviews has been made. The empirical foundation of these interviews has been concentrated and analysed with the support of the chosen theories. The result of the analysis has created the conclusion. Theoretical perspectives: The research is built up of three angels of approach; the role, the business and the economy within the franchisee and the contractor. The three approaches aim too illustrate the role of the franchisee, the franchisees role in the business and the economical effects in franchising. The approaches that are being used is not theories but models of standards. Empirical foundation: The empirical foundation of the study is consisting of the answers of the nine franchisees. They have been contracted to Gallerix, MakeUpStore, SpecsaversBlic, Subway och 7 – Eleven. Analysis / Result: The study lead to an extension of the chosen theories. Similarities and differences has been identified and analysed. These are the base and the ground for the conclusion. Conclusion: The franchisee should not be named contractor like the Swedish Law applies with the focus on the role, business and economy. / Problem: Utifrån franchisetagares roll och hur denne ser på sin roll i sin affärsverksamhet, bör man som i juridisk aspekt karaktärisera franchisetagarens roll som den av en egenföretagares eller är denna roll av annan karaktär? Syfte: Syftet med studien är att kartlägga franchisetagaren i sin affärsverksamhet samt hur de själva ser på sin roll och om denna roll kan likt juridiska aspekter karaktäriseras som egenföretagare. Metod: Genom ett proportionellt stratifierat urval via Svenska Franchiseföreningen har det genomförts nio stycken semistrukturerade intervjuer. Den framkomna empirin har sedan sammanställts och analyserats med stöd av den valda teorin. Resultatet av analysen har slutligen mynnat ut i slutsatsen för studien. Teori: Undersökningen är uppbyggd kring tre infallsvinklar som ser till rollen, verksamheten och ekonomin hos franchisetagaren och egenföretagaren. De tre infallsvinklarna belyser rollen franchisetagare, franchisetagarens roll i verksamheten och den ekonomiska effekten kring franchise. De infallsvinklar som används är inga teorier utan modeller för vardera område. Empiri: Studiens empiri är en sammanställning från de nio intervjuer som genomförts, de intervjuade har varit franchisetagare till Gallerix, MakeUpStore, SpecsaversBlic, Subway och 7 – Eleven. Analys/Resultat: Studien har lett fram till en utvidgning av de valda teorierna. Likheter och skillnader har identifierats och behandlats. Dessa har sedan lagt grund för slutsatsen. Slutsats: Franchisetagare bör inte benämnas egenföretagare likt juridisk mening med avseende på rollen, verksamheten och ekonomin.

This thesis compares franchising regulation in the Russian Federation with that of Canada. In order to be the most profitable, and function in the most efficient way, franchising must be properly regulated. Russia is currently experiencing a stagnation of franchising. This is partly because of the inefficient and outdated nature of the legislation that governs franchise relations in the country. In comparison, franchising business is flourishing in Canada. Canadian franchising legislation, reinforced by Canadian case law, represents a more developed system of regulation. The goal of this study is to reveal the strengths of Canadian franchising regulation as well as the weaknesses of Russian franchising regulation. This thesis also suggests ways to improve Russian franchising law and practice.

This thesis compares franchising regulation in the Russian Federation with that of Canada. In order to be the most profitable, and function in the most efficient way, franchising must be properly regulated. Russia is currently experiencing a stagnation of franchising. This is partly because of the inefficient and outdated nature of the legislation that governs franchise relations in the country. In comparison, franchising business is flourishing in Canada. Canadian franchising legislation, reinforced by Canadian case law, represents a more developed system of regulation. The goal of this study is to reveal the strengths of Canadian franchising regulation as well as the weaknesses of Russian franchising regulation. This thesis also suggests ways to improve Russian franchising law and practice.

The aim of this thesis is to propose the expansion plan of selected company through the creation of franchise chain. Before processing a franchise plan, I have prepared - based on a literature review - a structure of individual documents of the franchise package. As a part of practical research, I analyzed the external environment using STEP analysis as well as the case studies of one competitor, and further I analyzed the internal environment of the company using primary data obtained during the controlled interview with the owner of the chosen company. Based on the above mentioned information, I elaborated a SWOT analysis and - using the defined strengths and weaknesses as well as the opportunities and threats - I determined the strategy for the expansion of the company consisting in selling of franchise license. This strategy is divided in two parts: the first part concerns the expansion within regional and district towns. In this case, the franchisor considers granting a licence to franchisees who will open always three appropriately allocated small business premises in order to achieve a minimum monthly revenue of 900.000, - CZK. Over 5 years, i.e. from 2016 to 2020, the franchise prospectus counts with the acquisition of five franchisees; each of them has to establish three business premises in the selected geographical segment. Gross franchisor profit of the franchise chain amounts to 1.284.457, - CZK for the five years. The thesis focuses on this part of the expansion strategy. The prediction of annual costs, revenues, profits and cash flow of franchisee is a part of the franchise prospectus. I derived a gross profit of a franchisee in the first business year amounting to 1.719.496, - CZK, while the return on investment for the franchisee takes 2 years and 7 months. The second part of the strategy proposes the expansion to the capital. In order to achieve the highest possible turnover, it is useful first to expand the current business concept to the counter sale including seating space with several tables. Given that this form of provision of community feeding is connected with stricter legislative requirements such as the need of sanitary facilities for the guests, the concept must be first validated by the franchisor during a pilot operation.

O Franchising apresentou um crescimento expressivo no Brasil nas últimas duas décadas. O principal marco regulatório se deu com o advento da Lei 8.955 de 1994. Tal crescimento é expresso tanto em número de franquias instaladas, quanto na diversidade dos segmentos das mesmas. Em função disso, uma questão recorrente é justamente saber à qual franquia o pretenso franqueado deve aderir dada uma gama de opções colocada à sua disposição pelo mercado. Com o objetivo de auxiliar a solução desse problema, o presente trabalho propõe uma sistemática baseada no uso de método multicritério e simulação. Primeiramente são identificados tanto na literatura, quanto em coleta de informações provenientes de trabalhos de campo, os critérios balizadores da escolha de franquias. Posteriormente e com base nestes critérios, realizam-se análises de cunho econômico financeiro onde geram-se como produtos dois rankings: Um proveniente do uso de método de decisão multicritério e outro proveniente de avaliação rentabilidade-risco realizada através do uso de simulação. Assim, considerando semelhanças e diferenças entre esses dois rankings, um pretenso franqueado poderia, seguindo esta proposta de sistemática estruturada, optar pela adesão à franquia mais atraente. Essa é a principal contribuição de cunho prático. Já a principal contribuição de cunho acadêmico é suprir lacunas existentes na literatura, principalmente pelo fato de tratar o assunto franchising conjugado com o uso de métodos estatísticos e matemáticos. / In the last two decades franchising has grown significantly in Brazil. The main regulation mark occurred with the advent of 8.955/1994 Franchise Law. Such growth is expressed both in the number of franchises installed as well in the diversity of their segments. Accordingly, a recurring issue is the question to which franchise the prospective franchisee must choose considering a range of options at its disposal in the market. With the objective of helping to solve this problem, the present work proposes a system based on the use of multicriteria method and simulation. Firstly, the criteria for choosing franchises are identified both in the literature and in the collection of information from work fields. Subsequently, based on these criteria, economic and financial analysis is carried out where two rankings are generated as products: One deriving from the use of a multi-criteria decision method and the other one from a profitability-risk valuation carried out through the use of simulation. Thus, considering similarities and differences between these two rankings, a prospective franchisee could, following this proposal of structured system choose the most attractive franchise. This is the main practical contribution since the main benefit of academic nature is to fill gaps in the literature, mainly to deal with the franchising subject in conjunction with the use of statistical and mathematical methods.

O Franchising apresentou um crescimento expressivo no Brasil nas últimas duas décadas. O principal marco regulatório se deu com o advento da Lei 8.955 de 1994. Tal crescimento é expresso tanto em número de franquias instaladas, quanto na diversidade dos segmentos das mesmas. Em função disso, uma questão recorrente é justamente saber à qual franquia o pretenso franqueado deve aderir dada uma gama de opções colocada à sua disposição pelo mercado. Com o objetivo de auxiliar a solução desse problema, o presente trabalho propõe uma sistemática baseada no uso de método multicritério e simulação. Primeiramente são identificados tanto na literatura, quanto em coleta de informações provenientes de trabalhos de campo, os critérios balizadores da escolha de franquias. Posteriormente e com base nestes critérios, realizam-se análises de cunho econômico financeiro onde geram-se como produtos dois rankings: Um proveniente do uso de método de decisão multicritério e outro proveniente de avaliação rentabilidade-risco realizada através do uso de simulação. Assim, considerando semelhanças e diferenças entre esses dois rankings, um pretenso franqueado poderia, seguindo esta proposta de sistemática estruturada, optar pela adesão à franquia mais atraente. Essa é a principal contribuição de cunho prático. Já a principal contribuição de cunho acadêmico é suprir lacunas existentes na literatura, principalmente pelo fato de tratar o assunto franchising conjugado com o uso de métodos estatísticos e matemáticos. / In the last two decades franchising has grown significantly in Brazil. The main regulation mark occurred with the advent of 8.955/1994 Franchise Law. Such growth is expressed both in the number of franchises installed as well in the diversity of their segments. Accordingly, a recurring issue is the question to which franchise the prospective franchisee must choose considering a range of options at its disposal in the market. With the objective of helping to solve this problem, the present work proposes a system based on the use of multicriteria method and simulation. Firstly, the criteria for choosing franchises are identified both in the literature and in the collection of information from work fields. Subsequently, based on these criteria, economic and financial analysis is carried out where two rankings are generated as products: One deriving from the use of a multi-criteria decision method and the other one from a profitability-risk valuation carried out through the use of simulation. Thus, considering similarities and differences between these two rankings, a prospective franchisee could, following this proposal of structured system choose the most attractive franchise. This is the main practical contribution since the main benefit of academic nature is to fill gaps in the literature, mainly to deal with the franchising subject in conjunction with the use of statistical and mathematical methods.