Figure valorisée de la distribution, le contrat de franchise reflète une conception moderne du contrat où se conjugue différents caractères. Il est tout à la fois, un contrat de distribution en réseau qui s'intègre dans la catégorie des contrats de réitération, un contrat de financement et un contrat de collaboration. Le contrat de franchise est également une figure décriée de la distribution. Certaines difficultés liées à l'évolution de la législation et à celle de la jurisprudence alimentent les critiques à son encontre. De même, l'existence d'un déséquilibre informationnel et ce, dès l'origine de la relation contractuelle, peut conduire à créer un déséquilibre économique et éventuellement juridique entre les parties. Si la réglementation applicable au contrat de franchise ainsi que l'ensemble des clauses contractuelles contribuent à encadrer les rapports entre les parties au contrat, l'absence de régime juridique propre au contrat de franchise contribue, toutefois, au développement de contentieux en la matière. / As an idea valued by distribution agreements reflect a modern understanding of the contract in which different characteristics are combined. It is at the same, a network distribution agreement, belonging in the category of reiterative agreements, a financing agreement, and a collaboration agreement. Franchise agreements are also an idea that is disparaged by ditribution. There are some challenges un connection whith changes in legislation and case law that feed the critiques against them. Likewise, the existence of an information imbalance at the start of the contractual relationship can lead to an economic, and possibly, a legal imbalance between the parties. While the regulations applicable to contract agreements as well as of the contractual clauses help to frame the relationship between the parties to the agreement, the absence of a legal system specific to franchise agreements contributes to the development of disputes on this topic.

Annotation: This thesis deals with the development of a small company by means of franchising. This franchising concept is based on the critical analysis of the chosen companies. In the theoretical part I processed franchising generally. The practical part contents the characteristic of the chosen company CZECH RENT A SKI s.r.o. This company deals with a winter equipment rental. I processed this concept based on the analysis of the company. The last part contains the schedule of the implementation of this concept.

Master's thesis deals with the possibility of expansion and the expansion of existing business with franchising chain.The creation of own franchising concept is still very scarcity in The Czech republic, because the possibility of expansion is not sufficiently well known to Czech entrepreneurs. The outcome of the work will be proposing the concept of franchising for the company AUTO HORÁK. The concept is designed to allow a basis for its expansion.