This master work proposes a method for Search Engine Optimization techniques application to optimize website performance and improve its ranking. It also describes the most popular Search Engine Optimization techniques, examines their drawbacks and good sides. An expert system which helps to apply a set of SEO techniques for website optimization is also presented here. / This master work proposes a method for Search Engine Optimization techniques application to optimize website performance and improve its ranking. It also describes the most popular Search Engine Optimization techniques, examines their drawbacks and good sides. An expert system which helps to apply a set of SEO techniques for website optimization is also presented here.

På senare år har etableringen av 3D-applikationer på internet, för att visualisera geografiska områden och platser blivit allt vanligare. Exempel på sådana applikationer är tjänsterna Google Earth och Street View, som levereras av företaget Google. Den snabba utvecklingen av 3D-tjänsterna har medfört bättre bildupplösning och mer detaljerade satellitbilder. Detta har i sin tur fört med sig att integritets- och säkerhetsrelaterade frågeställningar relaterade till 3D-applikationerna har aktualiserats. Från flera håll i världen har Google stött på ifrågasättanden och protester. Skäl som påtalats i dessa sammanhang är bland annat integritetskränkande aspekter samt försvars- och säkerhetsrisker.Syftet med detta arbete är att undersöka de säkerhetsrisker som kan komma att uppstå i takt med att Google kontinuerligt etablerar sina 3D-tjänster i Sverige. Undersökningen görs för att få en helhetsbild över hur svenska företag och myndigheter upplever Googles tjänster samt den lagstiftning som är förknippad med dessa. Undersökningen, som utförts i enkätform, har riktats in på svenska företag och myndigheter samt ambassader belägna i Sverige, som bedöms vara en potentiell måltavla för terroristbrott alternativt grova rån.Undersökningen visar att svenska företag och myndigheter har en god kännedom om Google och dess 3D-tjänster. Det framgår även att en stor majoritet av de tillfrågade företagen och myndigheterna identifierat säkerhetsrisker förknippade med webbtjänsterna. Uppfattningen är att säkerhetsriskerna kommer att aktualiseras allt mer i framtiden. Detta eftersom teknikutvecklingen leder till allt mer detaljerade bilder och eftersom de nationella lagstiftningarna får allt svårare att hänga med när det gäller att förebygga säkerhetsrisker. / In recent years, the establishment of 3D-applications on the internet, in order to show geographic areas and places, has become more common. Examples of such applications are the web services Google Earth and Street View, supplied by the company Google. The rapid development of the 3D-sevices has resulted in better image resolution and more detailed satellite photos. This in turn has led to that privacy and security related to the 3D-services has been actualized. From several parts of the world, Google has faced contestations and protests. Reasons alleged in these cases are among others integrity aspects as well as defense and security reasons.The aim of this work is to examine the security related matters that can occur during Google´s continuous establishment of its 3D-sevices in Sweden. The examine is done to get an overall picture over how Swedish companies and government agencies consider Google´s services and the law associated with these. The examine has been done through a written questionaries’ that has been sent to Swedish companies and government agencies and embassies located in Sweden, that have been considered to be a potential target of terrorist crime or severe robberies.The examine show that Swedish companies and government agencies have good knowledge of Google and their 3D-services. A great majority of the respondents have identified security risks associated with the Google 3D-applications. The general view is that the technology development that lead to more and more detailed photo technology will lead to a greater actualization of the security related matters in the future. Also the fact that the difficulties to adjust the national laws in order to prevent the problems considers being a reason that will be actualized more in the future.

The purpose of this study is to explore the strategies and attitudes of students towards translation in the context of language learning. The informants come from two different classes at an Upper Secondary vocational program. The study was born from the backdrop of discussions among some English teachers representing different theories on translation and language learning, meeting students endeavoring in language learning beyond the confinement of the classroom and personal experiences of translation in language learning. The curriculum and course plan for English at the vocational program emphasize two things of particular interest to our study; integration of the program outcomes and vocational language into the English course - so called meshed learning – and student awareness of their own learning processes. A background is presented of different contrasting methods in translation and language learning that is relevant to our discussion. However, focus is given to contemporary research on reforms within the Comparative Theory, as expressed in Translation in Language and Teaching (TILT), Contrastive Analysis and “The Third Space”. The results of the students’ reflections are presented as attempts to translate two different texts; one lyric and one technical vocational text. The results show a pragmatic attitude among the students toward tools like dictionaries or Google Translate, but also a critical awareness about their use and limits. They appear to prefer the use of first language to the target language when discussing the correct translation as they sought accuracy over meaning. Translation for them was a natural and problem-solving event worth a rightful place in language teaching.

No description available.

Cette étude tente d’améliorer le modèle standard de prévision de l’indice de volatilité VIX à l’aide du Search Volume Index (SVI) rapporté par Google Trends à l’échelle journalière. La volatilité des marchés étant basée sur la peur et la recherche de gains économiques des agents de marché, Google Trends permet un accès direct et virtuellement immédiat aux désirs et aux inquiétudes de ceux-ci. Durant la période de janvier 2010 à décembre 2016, les séries de 15 termes de recherche liés à l’économie sont utilisées pour tenter d’améliorer les modèles ARIMA et SARIMA recommandés dans la prévision du VIX. Contrairement aux études similaires effectuées à l’échelle hebdomadaire, les résultats démontrent qu’il n’y a pas d’amélioration des prévisions causée par l’addition des données Google Trends aux modèles.

The aim of this thesis is to evaluate pay per click marketing as suitable marketing tool for promotion and distribution of a given product. The paper describes basic vocabulary related to PPC advertising, common metrics, tools used by online marketers, and logic of running PPC campaigns. The paper also tries to quantify impact of Internet on economies. The second part applies the theory to analysis of consumers' conversion path while searching online in common search engines where PPC marketing plays the key role.

Diss. Universität Leipzig, 2009.

Cloud computing refers to the combination of large scale hardware resources at datacenters integrated by system software that provides services, commonly known as Software-as-a-Service (SaaS), over the Internet. As a result of more affordable datacenters, cloud computing is slowly making its way into the mainstream business arena and has the potential to revolutionize the IT industry. As more cloud computing solutions become available, it is expected that there will be a shift to what is sometimes referred to as the Web Operating System. The Web Operating System, along with the sense of infinite computing resources on the “cloud” has the potential to bring new challenges in software engineering. The motivation of this report, which is divided into two parts, is to understand these challenges. The first part gives a brief introduction and analysis of cloud computing. The second part focuses on Google’s cloud computing platform and evaluates the implementation of a micro blogging site using Google’s App Engine. / text

A fim de refletirmos sobre as condições de produção na contemporaneidade, propomos discussões e análises em torno do funcionamento dos recursos de personalização de conteúdos na Internet que impõem filtros aos usuários. Para isso, mobilizamos a teoria de Análise do Discurso de linha francesa, sobretudo a partir dos trabalhos de Michel Pêcheux. Delimitamos a observação do funcionamento de tais recursos no mecanismo de busca do Google, uma vez que ele representa uma das maiores corporações na Internet e detém a maior parte do mercado de buscas. A partir dessa delimitação, selecionamos o corpus de análise oriundo da política de privacidade do buscador, de definições dadas pela empresa sobre o funcionamento de tais recursos e de relatos sobre esse funcionamento postados por usuários e disseminados na rede. Acreditamos que a análise do funcionamento dessas técnicas nos dizem sobre as condições de produção do discurso na contemporaneidade, bem como das materialidades discursivas que lhes são peculiares, compreendendo que é pela influência materialista que se chega, na Análise do Discurso, a noção de materialidade discursiva. Temos, dessa forma, contemplada uma discussão sobre história, sujeito e língua que fundamenta o funcionamento da ideologia. Ainda nesse ínterim, propomos pensar o discurso ressaltando o que concerne à memória, bem como as questões que decorrem ao considerarmos seu funcionamento perpassado pelas Tecnologias de Informação e Comunicação (TIC\'s), o que nos move a refletir sobre o discurso eletrônico e a memória metálica. Tudo isso nos mostra os efeitos discursivos dos filtros que giram em torno do controle na rede, característica que tem marcado as relações de poder no cenário atual. / Aiming to reflect on the conditions of production in contemporary society, we propose discussions and analysis about the functioning of the contents customization features on the Internet that that imposes filters to users. For that, we mobilize the Discourse Analysis Theory of French orientation, especially from Michel Pêcheux. We delimited the observation of the functioning of such features in the Google search engine, once it is one of the largest corporations on the Internet and holds most of the search market. From this definition, we selected the corpus of analysis derived from the privacy policy of the search engine, the definitions given by the company on the operation of such resources and comments about this functioning posted by users in specialized forums. We believe that the observation of the functioning of such techniques tell us about the discourse production conditions in contemporary society, as well as the discursive materiality that are peculiar, understanding that it is the materialistic influence that comes the notion of discursive materiality in Discourse Analysis. We thereby contemplated a discussion of history, subject and language that underpins the functioning of ideology. Yet in the interim, we propose to think the discourse emphasizing that concerns the memory, as well as issues that derive when considering its operation permeated by Information and Communication Technologies (ICTs), which moves us to reflect on the electronic discourse and the metal memory. All this shows the discursive effects of filters that revolve around the control of on the network, a feature that has characterized relations of power in the current scenario.

<p>This paper is a literature study on search engine optimization (SEO) considering the leader of the search engine market: Google. There´s an introductory background description of Google and its methods of  crawling the Internet and indexing the web pages, along with a brief review of the famous PageRank algorithm. The purpose of this paper is to describe the major important methods for improved rankings on Google´s result lists. These methods could be categorized as on-page methods tied to the website to be optimized or off-page methods that are external to the website such as link development. Furthermore the most common unethical methods are described, known as “black hat”, which is the secondary purpose of the text. The discussion that follows concerns the practical implications of SEO and personal reflections of the matter. Finally  there´s a quick view of the expanding market of handheld devices connected to the Internet and mobile search as an initial area of research.</p> / <p>Denna uppsats är en litteraturstudie om ämnet sökmotoroptimering (SEO) som behandlar ledaren bland sökmotorer: Google. Det finns en introducerande bakgrund som beskriver Google och dess metoder för ”crawling” och indexering av webbplatser, tillsammans med en kort genomgång av den  välkända  PageRank-algoritmen. Syftet med denna uppsats är att beskriva de centrala metoderna för förbättrad rankning i Googles träffresultat. Dessa metoder kan kategoriseras som ”on-page”-metoder, som är knutna till webbplatsen, eller ”off-page”-metoder, som är externa, exempelvis  länkförvärvning. Vidare kommer de vanligaste oetiska metoderna att beskrivas, kända som ”black hat”, som är det andra syftet med denna text. Diskussionen som följer behandlar de praktiska implikationerna av SEO och personliga reflektioner i frågan. Avslutningsvis  berör vi  den expanderade marknaden av handhållen utrustning med Internetuppkoppling och mobil sökning som ett kommande forskningsområde.</p>