Game ranching offers an economic alternative to conventional stock farming and is a means of supplementing income derived from agricultural activities. Competition is intensifying as ranchers continuously look for ways to improve and expand their businesses and gain a competitive advantage. Ranchers consequently have to find strategies that can ensure growth. Since a reciprocal relationship and dependency exists between a game ranch and the environment in which it operates, it is essential that ranchers take cognizance of aspects in the marketing environment that can either limit, and hence encumber the choice of growth strategy, or stimulate the growth potential of game ranches. As the objective of marketing is to offer customers superior value, it is pertinent for ranchers to know and understand the needs, requirements and motivations of visitors. Failure to do so will cause visitors to patronise other game ranches, or alternative tourism offerings that meet their expectations. A literature review was conducted to define strategy and assist in identifying growth strategies available to a game ranch. The literature review assisted in categorising elements in the external, internal and customer analysis phases of strategic marketing management. Surveys were conducted by means of self-completion questionnaires which were distributed throughout South Africa. Two sets of questionnaires were distributed - one to respondents with prior experience of a game ranch, and one to respondents with no-prior experience. A qualifying question directed the fieldworker to decide which questionnaire should be completed by the respondent. The surveys were constructed in such a way as to determine to what extent various factors would persuade respondents to visit a ranch or extend their stay. Based on a factor analysis, an eight factor structure emerged which represented the personal values of respondents and their levels of expectation for each of the factors. The eight factors were stimulation, universalism, tradition, security, hedonism, power, socialisation, and self-direction. The study revealed the following. - The majority of respondents with no-prior experience of a game ranch is either unaware of the offerings of game ranches, or perceives them as too expensive. - The sustainable use of natural resources is not only essential for the existence of a game ranch, but is also an important motivator for respondents to either visit a game ranch or extend their stay at a ranch. - Staff play a critical role in the overall experience of visitors and act as an important motivator to either visit/revisit a game ranch or extend their stay at the ranch. - Clean and comfortable overnight facilities are deemed important by all respondents. - Respondents have a strong desire to relax and spend time with family and friends. A decision-making framework from which game ranches can select applicable growth strategies resulted from the study. The decision-making framework comprises a three-phase process; phase 1 is the identification of a game ranch's target market; phase 2 is the use of a simplistic framework to determine a possible growth strategy for a game ranch; phase 3 is the identification of ways to implement the selected strategy. As the game ranch industry makes significant contributions to the economic, social and ecological welfare of South Africa, this study added to the body of knowledge of game ranching in South Africa, particularly with regard to the growth options available to game ranches. Recommendations for consideration of future research included the following. - As the current study investigated hunting and tourism, future research on growth strategies for game ranches could also include other aspects of game ranching such as the sale of live game and game products. - More focused empirical research into external and internal strategic analysis should be considered to supplement the empirical research into customer analysis resulting from the current study. - Finally, additional information obtained on the external and internal strategic analysis process could lead to expanding the decision-making framework developed in this study into a more holistic tool to be used in selecting a growth strategy, or combination of strategies for a game ranch3.

The game industry has become one of the fastest-growing industries in South Africa and consequently, during recent years, a growing number of stock farms have been converted to game farms. All forms of utilization within the game industry play a vital role with regards to sustainability and simultaneously contributing a significant boost to the national economy. It is therefore important to ensure that game ranchers are as well-informed as possible in their decision-making, as well as in assessing their outputs and endeavours. However, the information available on the game industry in the Eastern Cape is limited. This research study therefore focuses on the emerging trends in the game industry in the province. The objectives of the research are to examine various pertinent factors associated with the game industry, investigate the trends and discuss whether these trends have any implications for future purposes. The research commenced with a literature review, as well as information from earlier survey studies of the Eastern Cape game industry. For the current study, a replicate survey was conducted throughout the Eastern Cape, involving as many game ranchers as possible, and data were collected by means of self-administered questionnaires. The dilemma confronting the black wildebeest in the Eastern Cape was thoroughly investigated, together with farmers’ opinions and trends for the future of the species. It was important to include this particular aspect in the research, as at the time of the survey, widespread concerns were expressed with regards to new legislation which emerged during that time. The research cast light on several aspects associated with the industry which could positively assist game ranchers towards improved management and planning, as well as provide guidelines for future development purposes. Furthermore, the research identified crucial issues that should receive immediate attention from stakeholders across the industry as well as government.

Land use forms such as cultivation and livestock farming have become less productive and unsustainable in the Tyefu communal villages of Ngqushwa (Formerly Peddie) district, Eastern Cape, South Africa. This is manifest in abandoned and severely degraded cultivation fields as well as transformed vegetation, making it difficult to earn a land based livelihood. Against the backdrop of severe land degradation and poverty levels in these communal villages, game farming has been recommended as an ecologically, economically and socially sustainable form of land use. Tyefu Community Reserve is a project, recommended by the Subtropical Thicket Ecosystem Project (STEP) backed by the Department of Environment Affairs and Tourism (DEAT), for hunting and venison selling. The proposed area has been fenced and animals to be stocked in the reserve have been requested on a loan basis. Such an undertaking requires an understanding of the abundance and condition of vegetation, terrain parameters, and an assessment of potential wildlife species, as well as the carrying capacity of the recommended reserve as a habitat. With the aid of orthophoto maps, Subtropical Thicket Ecosystem Planning (STEP) shapefiles, ASTER satellite imagery and a High Resolution Digital Camera Image, vegetation types were mapped and their condition was assessed. A Digital Elevation Model (DEM) of the area was used to extract terrain parameters such as slope and aspect. The carrying capacity of the proposed reserve was determined using a model originally developed by Boshoff et al. (2001) for estimating potential wildlife and abundance. The proposed reserve is predominantly covered by dense thicket as compared to the adjacent Tyefu communal villages where thicket has been severely degraded. The prominent topographic characteristics such as slope reveal an escarpment ringing the proposed reserve with gentle slopes towards the centre. Slope direction has also influenced the distribution of vegetation in the proposed reserve, as the moist south facing slopes tend to have a greater proportion of dense thicket as opposed to the warm north facing slopes. Vegetation types and topography of the reserve can provide suitable habitat to a variety of wildlife species and are likely to influence the distribution of mammals in the proposed reserve. The carrying capacity model developed has been useful in determining potential species that can be supported by the reserve, and estimating their abundance. Given the small size of the proposed community reserve (about 1800ha), it has been recommended that it should be stretched to link up with the existing Great Fish River Game Complex. It will then fit within the framework as envisaged by STEP (2004), in the form of Fish River Biodiversity Initiative, a conservation corridor bordering the Great Fish River.

The objectives of this research, were to investigate the characteristics and develop a profile of the game and hunting industries of KwaZulu-Natal, and to undertake a comparison between the game and hunting industries in KwaZulu-Natal and the Eastern Cape. The comparative part of this study was completed using results obtained from a study done in 2002 in the Eastern Cape (van Niekerk, 2002). The main farming activities in KwaZulu-Natal are large livestock production and sugar cane production. In recent years, private landowners in KwaZulu-Natal have undergone a transition from livestock production to game ranching due to the problems faced and the cost implications of the HIV epidemic, stock theft, difficulties faced with changes in the labour laws and the increasing number of land claims against farmers. Although the game and hunting industries are relatively young industries in KwaZulu-Natal they contribute significantly to the economy of the province. Not only is greater conservation of the biodiversity more effective in game ranching but it is also proving to yield great economic returns. The increase in game ranching in recent years is namely due to the monetary value placed on wildlife, the increased value in ecotourism and its value as an earner of foreign exchange, less dependency on unskilled labour than that of livestock farming and lower rates of animal loss through theft compared to that of livestock farming. In KwaZulu-Natal game numbers indicate that impala have the greatest population amongst the respondents, followed by nyala, blesbok, common reedbuck, kudu and blue wildebeest, whilst other game species occur in smaller numbers. Respondents in KwaZulu-Natal indicate that nyala is the largest economic earner for them followed by buffalo, whereas in the Eastern Cape (2002), kudu and springbok provide the greatest income for the province. In KwaZulu-Natal income generated from hunting is second to that of live game sales compared to the Eastern Cape (2002) where hunting is the most important form of game utilisation in terms of income generated. At the time of this study, respondents in KwaZulu-Natal reported an income of R 15 382 397 generated from live sales and R 13 561 459 from hunting. These respondents also indicated that the total value of game utilised annually was in excess of R 30 million. Although game utilisation is occurring on a sustainable basis, there is room for greater utilisation of some game species which, if undertaken correctly, can increase the revenue for the province significantly and also contribute positively to further sustainability of the game populations. KwaZulu-Natal’s competitive advantage is derived from the fact that there is an abundance of game on the ranches, quality trophy animals are available, the number of game species available for hunting and quality of service rendered to hunters by the professional hunters and ranch owners. This study has clearly shown that there is a need for further investigation into the game and hunting industries in KwaZulu-Natal.

M. Tech. Nature Conservation / Ticks are blood feeding external parasites of mammals, birds, and reptiles throughout the world. Tick infestation is considered to be one of the main constraints to successful game ranching in southern Africa. Several blood parasites are transmitted by ticks and have been incriminated as the cause of death in several wildlife species Ticks thus affect wildlife and domestic animal management worldwide, with approximately 850 species of ticks having been described The aim of the thesis is to collect and describe fully the nature and extent of the tick cohort of a semi-intensive and control free game ranch in the Limpopo Province of South Africa farm and to establish the environmental management effects on tick abundances and species.

Submitted in fulfillment of the requirements for the degree of Master of Technology: Information Technology, Durban Institute of Technology, Durban, South Africa, 2005. / Throughout Africa, growing human populations and resulting loss of wildlife habitat is a critical issue for most animal species. It is more and more common for privately owned small or medium sized farms to reintroduce wildlife on their land and such protected areas are fast becoming the only refuges available to wild animals. However a comprehensive understanding of the complex ecological processes taking place is vital for the effective management of restricted areas and the conservation of biodiversity. Due to the enormous complexity of an ecological system and the long periods of the related dynamics, it is very difficult to analyse the interaction between animals and plant populations without suitable computer models. In this thesis, the dynamics between elephant and trees (a major food source) are considered using computer simulations. / M

The development of conservation and management programs for an animal population relies on a knowledge of the number of individuals in an area. In order to achieve reliable estimates, precise and accurate techniques for estimating population densities are needed. This study compared the use of direct and indirect methods of estimating kudu (Trage/aphus strepsiceras), bush buck (Trage/aphus scriptus), common duiker (Sy/vicapra grimmia), and blue duiker (Philantamba manticala) densities on Shamwari Game Reserve in the Eastern Cape Province, South Africa. These species prefer habitats of dense forest and bush for concealment and are therefore not easily counted in open areas. Herein direct observation counts were compared to indirect sampling via pellet group counts (clearance plots, line transects, variable-width transects, and strip transects). Clearance plots were examined every 2 weeks, while all other methods were conducted seasonally, from August 2002 until August 2003. The strip transect method provided the lowest density estimates (animals per hal ranging from 0.001 for bushbuck to 0.025 for common duiker, while direct observations yielded the highest estimates, ranging from 0.804 for bush buck to 4.692 for kudu. Also, a validation of methods was performed against a known population of kudu during which the DISTANCE method yielded the most accurate results, with an estimated density of 0.261 that was within the actual density of 0.246 to 0.282. In addition, the DISTANCE method was compared to helicopter counts ofkudu and its estimates were found to be approximately 2.6 times greater than the helicopter count results. When the assessment of the methods was made, the cost, manpower and effort requirements, coefficient of variation, and performance against a known population for each method were taken into consideration. Overall, the DISTANCE method performed the best with low cost, minimal manpower and effort requirements, and low coefficient of variation. On Shamwari Game Reserve, the DISTANCE method estimated 0.300 kudu, 0.108 bushbuck, 0.387 common duiker, and 0.028 blue duiker per ha, which, when extrapolated to the total number of animals present within subtropical thicket habitat, estimated 1973 kudu, 710 bush buck, 2545 common duiker, and 184 blue duiker.

In this study on product development and positioning in the hunting industry in the Eastern Cape, two conceptual frameworks were developed, based on a literature study. These positioning and product development concepts were tested against primary and secondary information gathered about the hunting industry. The game and hunting industries were in a strong growth phase at the time of this study. These industries are playing an increasingly important role in the economy of the Eastern Cape, and more and more agricultural land is utilised for game ranching. From the perspective of obtaining a competitive advantage in an increasingly competitive environment, it is therefore important for hunting providers to develop suitable products, and to position these products correctly. It is also important to investigate the characteristics of the game and hunting industries in the Eastern Cape and to get information about the characteristics of the market in which product development and positioning take place. Hunting is the most important form of game utilisation in the Eastern Cape, followed by cropping of game and live game sales. At the time of this study, the total value of the game utilised annually in the Eastern Cape was in excess of R168 million. Game utilisation seemed to be taking place on a sustainable basis, as the number of animals utilised annually was less than the annual production. Kudu and springbok provide the biggest total income, and, together with mountain reedbuck, are the most abundant species in the Eastern Cape. The main game-producing areas in the Eastern Cape coincide with the areas where extensive beef, sheep and goat farming are practised. The hunting products on offer from hunting providers, differ in certain ways. Aspects like price, type of hunting provided, game species available for hunting, terrain where hunting takes place, and various other aspects in connection with the hunt, differ from hunting provider to hunting provider. Characteristics of the hunting experience that hunters desire may be divided into core and variable elements. The core elements include: · the conditions pertaining to the hunt being spelt out clearly; · the maintenance of safety standards; · reasonable day fees; · the presence of game in sufficient numbers; and · other aspects generally desired by hunters. In the study it was found that the needs of hunters also differ regarding certain aspects of the hunting experience. These variable elements include price levels, type and availability of accommodation, and the role of the hunting provider. The core aspects that hunters desire are as a rule part of the product offering. From a product development perspective, the variable elements provide an opportunity to customise products to hunter needs. The inclusion or exclusion of variable elements from the product offering give rise to certain unique product features, and therefore provide the opportunity for product differentiation. After development, products are positioned firstly by selecting a market segment to focus on. Secondly, the needs of hunters in the target segment should be clearly identified, followed by the development of suitable products based on hunter needs, and taking into account the features of competitive offerings. Decisions should also be taken about the features to be included in the product offering to achieve product differentiation. After development of a suitable product, an image or brand should be chosen for the product, and this image should be effectively communicated to the market. A number of possible positioning options were identified for hunting providers. It was found that factors like the physical features of the ranch, available infrastructure, the market segment chosen, desires of the hunting providers, and the perception of the needs of hunters, eventually influence decisions about product development and positioning. The final decisions on positioning should take the core competencies of the hunting provider into account and should ensure that the hunting provider has the ability to fill the chosen position in the market.

Thesis (M.Tech.: Information Technology)-Durban Institute of Technology, 2005 iii, iii, 85 leaves / Throughout Africa, growing human populations and resulting loss of wildlife habitat is a critical issue for most animal species. It is more and more common for privately owned small or medium sized farms to reintroduce wildlife on their land and such protected areas are fast becoming the only refuges available to wild animals. However a comprehensive understanding of the complex ecological processes taking place is vital for the effective management of restricted areas and the conservation of biodiversity. Due to the enormous complexity of an ecological system and the long periods of the related dynamics, it is very difficult to analyse the interaction between animals and plant populations without suitable computer models. In this thesis, the dynamics between elephant and trees (a major food source) are considered using computer simulations.

Thesis (M.Tech.: Information Technology)-Durban Institute of Technology, 2005 iii, iii, 85 leaves / Throughout Africa, growing human populations and resulting loss of wildlife habitat is a critical issue for most animal species. It is more and more common for privately owned small or medium sized farms to reintroduce wildlife on their land and such protected areas are fast becoming the only refuges available to wild animals. However a comprehensive understanding of the complex ecological processes taking place is vital for the effective management of restricted areas and the conservation of biodiversity. Due to the enormous complexity of an ecological system and the long periods of the related dynamics, it is very difficult to analyse the interaction between animals and plant populations without suitable computer models. In this thesis, the dynamics between elephant and trees (a major food source) are considered using computer simulations.