published_or_final_version / Business Administration / Master / Master of Business Administration

by Wong Yuk, Nat. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1992. / Includes bibliographical references (leaves 51-53). / Chapter CHAPTER I --- INTRODUCTION --- p.1 / Chapter CHAPTER II --- OBJECTIVE --- p.5 / Chapter CHPATER III --- SCOPE AND METHODOLOGY --- p.7 / Chapter CHPATER IV --- GENERAL INFORMATION --- p.9 / Chapter CHAPTER V --- MARKET PROFILE --- p.12 / Chapter CHPATER VI --- PRODUCT PROFILE --- p.17 / Physical Properties --- p.17 / Modes of Storage and Delivery --- p.17 / Importance of Quality --- p.19 / Package of Product --- p.20 / Chapter CHAPTER VII --- COMPETITION PROFILE --- p.21 / Potential Entrance and Substitutes --- p.21 / Suppliers and Buyers --- p.22 / Industry Competitors --- p.23 / Imported Gas Marketers --- p.24 / Local Gas Suppliers --- p.27 / Chapter CHAPTER VIII --- TARGET MARKETS --- p.30 / Chapter CHAPTER IX --- SWOT ANALYSIS --- p.31 / Strengths --- p.31 / Weaknesses --- p.32 / Opportunities --- p.33 / Threats/Limitations --- p.35 / Chapter CHAPTER X --- MARKETING AND PROMOTION STRATEGIES --- p.37 / Efficiency in Heating --- p.37 / Bottle Deposit System --- p.38 / Product Differentiation --- p.39 / Contract with Industrial Customers --- p.41 / Chapter CHAPTER XI --- REALIZABLE VOLUME AND FINANCIAL EVALUATION --- p.43 / Chapter CHAPTER XII --- CONCLUSION AND RECOMMENDATION --- p.46 / BIBLIOGRAPHY --- p.50

Summary in Chinese. / Thesis (M.B.A.)--Chinese University of Hong Kong. / Bibliography: leaves 123-125.

published_or_final_version / Business Administration / Master / Master of Business Administration

University of Macau / Faculty of Business Administration / Department of Management and Marketing