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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.
1

The Effect of Internalized Transphobia on the Association Between Gender Congruence and Sexual Satisfaction in Transgender Men

January 2020 (has links)
abstract: Despite the population of transgender individuals in the United States doubling from 2011 to 2016, this population is one of the most understudied in psychological science. Of the available research, the associations between gender congruence, defined as an individual’s body matching their gender identity, and well-being have been examined, particularly demonstrating positive associations between gender congruence and overall life satisfaction. However, there remains a dearth of research on the possible associations between gender congruence and relational well-being - particularly sexual satisfaction - and possible moderating effects of the internal negative feelings regarding one’s identity (internalized transphobia). To address these gaps in the literature, this study gathered data from 165 binary transgender men. While there was not an effect of gender congruence on sexual satisfaction, internalized transphobia was found to moderate this association such that individuals who reported high internalized transphobia and high gender congruence reported the highest sexual satisfaction. Results of this study highlight the existing literature on the negative associations between internalized transphobia and well-being for transgender individuals. Implications for counselors are discussed, including advocacy efforts and implementation of techniques to facilitate growth and resilience to help transgender clients navigate the negative effects of internalized transphobia. / Dissertation/Thesis / Masters Thesis Counseling 2020
2

Attractive Face Works? Influences of Service Type and Sex Congruence between Service Provider and Consumer in Service Advertising

Lin, Pei-Yu 13 August 2012 (has links)
According to human nature of having a taste for beauty, advertisers heavily rely on physical attractive male and female models as the product spokespersons to enhance consumers¡¦ liking of the ad, and this is so-called ¡§What-is-beautiful-is-good stereotype.¡¨ Previous research focuses on the impact of physical attractiveness of models on consumer perceptions and advertising persuasion. However, service is different from products due to the high intangibility and interaction with consumers. Therefore, this research takes one step forward to examine how a service provider¡¦s physical attractiveness influences advertising persuasion. The present study uses experimental design to investigate the advertising effects of service provider¡¦s physical attractiveness (high vs. moderate), gender congruence between service provider and customer (congruent gender vs. incongruent gender), and type of service (search service vs. experience service). Thus, 2x2x2 factorial design is conducted. The ad effects are measured by attitudes toward the ad and purchase intention toward the ad to observe the responses under eight different and fictitious scenarios. The results indicate that, a highly attractive service provider is not necessarily more effective than a moderately attractive one. When promoting a service with search attributes, either gender congruence between service provider and consumer or service provider¡¦s physical attractiveness matters in advertising persuasion. When promoting a service with experience attributes, a moderately attractive service provider is more effective than a highly attractive one in the condition of the same gender between provider and consumer. The findings suggest that companies and marketers should take account of not only the match-up of service attributes and physical attractiveness but also the target customer gender to enhance their advertising persuasion.

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