This thesis explores generation Y motivators. They are a growing group of young people among the general workforce, and they have different behavior and motivators at work. This paper explores effective motivating factors for this group of employees by studying a company, LinkedIn, which successfully motivates generation Y employees. Data is gathered through several interviews done with LinkedIn employees working at their Dublin office. The data is analyzed with the help of a motivational theory called self-determination theory and its main concepts autonomy, relatedness and competence. Other insights from earlier studies done on generation Y motivation are used to support the analysis as well. The results and analysis are consistent with theory and earlier studies, and can even show some interesting factors generation Y employees value, such as high value for manager flexibility and sharing similar values with the company they work for.

Generation Y (born between 1978 and 1995) has tremendous buying power and represents the future markets for most e-commerce Websites and companies. All online businesses should try to attract them and keep them as returning customers. Although former research findings distinguished Internet shoppers from the non-shoppers within the Internet user population, they did not focus on the characteristics of Internet shoppers and non-shoppers in specific market segments, especially in generations Y. In addition, studies on Taiwanese generation Y's profile and buying behaviours were not many either. / Thesis (DBA(DoctorateofBusinessAdministration))--University of South Australia, 2006.

Thesis (M.A.)--Georgia State University, 2007. / Title from file title page. Kathryn Fuller-Seeley, committee chair; Ted Friedman, Angelo Restivo, committee members. Electronic text (115 p.) : digital, PDF file. Description based on contents viewed Mar. 28, 2008. Includes bibliographical references (p. 102-105).

Thesis (M.A.)--Liberty University, 2007.

Thesis (M.A.)--University of Missouri-Columbia, 2007. / The entire dissertation/thesis text is included in the research.pdf file; the official abstract appears in the short.pdf file (which also appears in the research.pdf); a non-technical general description, or public abstract, appears in the public.pdf file as well as 10 media.jpg files. Title from title screen of research.pdf file (viewed on November 12, 2008) Includes bibliographical references.

Thesis (M.Ed.)-University of Pretoria, 2007. / Includes bibliographical references. Available on the Internet via the World Wide Web.

Title from title page of PDF (University of Missouri--St. Louis, viewed March 23, 2010). Includes bibliographical references (p. 122-124).

Thesis (M.A.)--Catholic Theological Union at Chicago, 2004. / Vita. Includes bibliographical references (leaf 57).

Thesis (M.A.)--Catholic Theological Union at Chicago, 2004. / Vita. Includes bibliographical references (leaf 57).

Thesis (D. Min.)--Denver Seminary, 2007. / Includes bibliographical references (leaves 333-343).