We live in a world that is constantly evolving and changing due to technological advances. With tools that utilize generative artificial intelligence, creation has never been more accessible to everyone, regardless of previous experience. Combined with a new variety of user platforms and streaming services, a whole new landscape content exchange is shaping. But how does this affect the industry and, above all, people who make a living from creating moving images? This study focuses on figuring out different creators' general attitude regarding implementing tools based on GenAI and how this would change their creative process. We also explore the consequences that widespread use can lead to. From the creator’s perspective, threats and opportunities are identified because of technological development, as well as how ethical aspects are affected. By utilizing a qualitative approach, the study conducts in-depth interviews with industry professionals to capture their perceptions and experiences with GenAI. The findings reveal a cautious optimism among participants, acknowledging GenAI’s potential to streamline production processes while also recognizing the necessity for careful management regarding regulations. Finally, the research contributes to a better understanding of how GenAI is reshaping video production and suggests pathways for its responsible integration into the industry.