The problem of the present study was to determine training professionals' perceptions of their awareness of and involvement in the integration of training in the firm's business strategies and the impact of training on the firm's competitiveness. The analysis of data obtained from the online survey of 111 participants who were training professionals employed in small, medium, and large firms across three different industries - service, retailing, and manufacturing - revealed that more than 50% of the participants indicated that they either had some understanding of or understood in depth the integration of training in their firms' business strategies. And more than 50% of the participants reported moderate, high, or very high involvement in the integration of training in their firms' business strategies. Moreover, the majority of the participants rated the impact of training on measures of their firms' competitiveness moderate, high, or very high. In addition, the participants were most frequently based on their communication with colleagues and management team regarding their perceptual judgment of the impact of training on all measures of their firms' competitiveness. There was a statistically significant relationship between the participants' firm sizes and the extent to which training contributed to three of the measures of their firms' innovation. Finally, the results indicated a statistically significant positive relationship, r(98) = .576, p < .01, between training professionals' perceived involvement in the integration of training in their firms' business strategies and the impact of training on their firms' competitiveness.