The ongoing energy transition in Germany foresees significant increases in the share of renewable energies in the country’s electricity mix until 2030. A share of 80% is targeted and photovoltaics should have a major contribution with a total capacity of 215 Gigawatts aimed to be installed. Since the beginning of the energy transition in Germany, the Renewable Energy Sources Act (EEG) has played a key role with its regulations and support measures. The latest amendment of the EEG in January 2023 includes updated capacity addition targets and regulatory measures. In recent years, the solar branch in Germany has experienced growth after a period of drought from 2013 to 2017. The governmental plans are the basis to enable further growth, but challenges and uncertainties remain if the targets can be reached under the present and anticipated future constraints. This paper presents an evaluation of the feasibility of the capacity addition targets for photovoltaics and outlines the potential contribution of different photovoltaics system types within the installation plans. Through the conduction of semi-structured interviews with different stakeholders of the solar branch in Germany, a large variety of knowledge, experiences, perspectives and assessments is combined to theory which provides answers to the research questions. The results of the data analyses show, that the governmental targets are theoretically feasible but it is doubtful whether they will be reached in practice. Two of the main challenges which will need to be overcome are lacking installation capacities in form of skilled workers and hindering bureaucratic processes regarding planning, approvals, operations and accounting of photovoltaics plants. Moreover, the results indicate that the share of large-scale systems should increase, as scale-effects make them more cost-efficient and more capacity can be installed in the same amount of time. Most of these systems will be ground-mounted, but industrial roof-top systems will also contribute to a certain extent. Furthermore, integrated photovoltaic applications will increase in importance, due to the scarcity of areas and potential synergies. However, most of the stakeholders do not see a major contribution of such systems until 2030, as costs are too high, specific regulations are missing and market awareness is still low. Despite the dominance of large-scale systems, the segment of residential roof-top photovoltaic systems also has a high potential and consumers will want to produce their own electricity due to high energy prices and supply uncertainties.

This thesis investigates the performance of business model innovation (BMI) by incumbent power utility and clean-tech start-up firms influenced by the German Energiewende. It emphasises the factors that impact BMI from a managers’ perspective, examines success factors for managers to overcome BMI challenges, and addresses contingencies to perform BMI in a more structured way. The research is driven by the German Energiewende. It has been chosen as Germany is considered one of the world’s leading markets for renewable energies and a transformation of the power sector is currently underway. Therefore, established power utility firms face severe changes, which have the characteristics of a potential disruption to their business model (BM). At the same time, new players are challenging these incumbents with new BMs. The research is underpinned by the extant literature on BMs and BMI. The research approach is based on two case studies; the incumbent power utility and the clean-tech start-up sector. The qualitative study comprises of 24 semi-structured interviews conducted with top tier managers, from 18 firms, responsible for BMI within these firms. Key findings: This study extends our knowledge of BMI in both a start-up and an incumbent environment that is influenced by various contingent events. It portrays barriers to BMI and depicts critical success factors for BMI that point out solutions on how to overcome these barriers. It provides a structured BMI framework for established firms and illustrates future BM archetypes in this sector. It clearly documents the German Energiewende is regarded as a disruptive threat from the perspective of incumbent power utility managers. The theoretical contribution of this thesis is a process framework including all identified drivers and challenges for BMI in both established and start-up firms. Contributions to practice include critical success factors for BMI, recommendations to overcome barriers to BMI and future BM archetypes within the newly evolving Energiewende industry based on sustainable technologies.

This thesis investigates the performance of business model innovation (BMI) by incumbent power utility and clean-tech start-up firms influenced by the German Energiewende. It emphasises the factors that impact BMI from a managers’ perspective, examines success factors for managers to overcome BMI challenges, and addresses contingencies to perform BMI in a more structured way. The research is driven by the German Energiewende. It has been chosen as Germany is considered one of the world’s leading markets for renewable energies and a transformation of the power sector is currently underway. Therefore, established power utility firms face severe changes, which have the characteristics of a potential disruption to their business model (BM). At the same time, new players are challenging these incumbents with new BMs. The research is underpinned by the extant literature on BMs and BMI. The research approach is based on two case studies; the incumbent power utility and the clean-tech start-up sector. The qualitative study comprises of 24 semi-structured interviews conducted with top tier managers, from 18 firms, responsible for BMI within these firms. Key findings: This study extends our knowledge of BMI in both a start-up and an incumbent environment that is influenced by various contingent events. It portrays barriers to BMI and depicts critical success factors for BMI that point out solutions on how to overcome these barriers. It provides a structured BMI framework for established firms and illustrates future BM archetypes in this sector. It clearly documents the German Energiewende is regarded as a disruptive threat from the perspective of incumbent power utility managers. The theoretical contribution of this thesis is a process framework including all identified drivers and challenges for BMI in both established and start-up firms. Contributions to practice include critical success factors for BMI, recommendations to overcome barriers to BMI and future BM archetypes within the newly evolving Energiewende industry based on sustainable technologies.