Best Mom es un centro especializado para el entrenamiento físico de las gestantes teniendo en cuenta la fisiología del embarazo y la capacidad funcional del cuerpo en dicho estado, liderado por profesionales de la salud (Obstetra), este servicio fortalecerá y beneficia el proceso de gestación de las gestantes, ya que su atención en prevenir los dolores lumbares, mejora la tensión arterial, reduce las molestias digestivas, ayuda a controlar el peso y ayuda a recuperar la silueta de las gestantes. Nuestro servicio, atiene a las madres gestantes entre 25 y 35 años, con un estilo de vida moderno y sofisticado, desarrollando ejercicios físicos, clases de natacias y yoga, beneficianto el proceso de gestación, este atenderá un nicho de mercado que aún no ha sido atendido. Nuestra porpuesta de valor es el servicio personalizado a las mujeres gestantes, con controles diarios de la mejora que se va generando con los ejercicios que se realizan, lo cual permitirá un mejor embarazo y preparándola para el parto. El equipo es multidisciplinario, conformado por profesionales que se encuentran cursando la carrera de administración de empresa, la carrera de negocios internacionales y la de marketing, por otro lado, estos mismos profesionales aportaren con su experiencia profesional desarrollados en varios sectores, para la ejecución del proyecto. El análisis financiero del proyecto muestra que los resultados son convervadores con una tasa interna de rendimiento de 65.21% para los inversionistas, además los flujos de caja de los próximos años son positivos. / Best Mom is a specialized center for the physical training of pregnant women taking into account the physiology of pregnancy and the functional capacity of the body in said state, led by health professionals (Obstetrician), this service will strengthen and benefit the gestation process of pregnant women, since their attention to preventing low back pain, improves blood pressure, reduces digestive discomfort, helps to control weight and helps to recover the shape of pregnant women. Our service, caters to pregnant mothers between 25 and 35 years old, with a modern and sophisticated lifestyle, developing physical exercises, swimming classes and yoga, benefiting the gestation process, this will serve a market niche that has not yet been attended. Our value proposition is the personalized service to pregnant women, with daily controls of the improvement that is generated with the exercises that are carried out, which will allow a better pregnancy and prepare it for delivery. The team is multidisciplinary, made up of professionals who are studying business administration, international business and marketing, on the other hand, these same professionals will contribute with their professional experience developed in various sectors, for the execution of the draft. The financial analysis of the project shows that the results are converging with an internal rate of return of 65.21% for investors, and also the cash flows in the coming years are positive. / Trabajo de investigación

Purpose The purpose of this thesis is to explore how students at Jönköping University can establish a new business and to what extent Science Park Jönköping is involved throughout the business creation process. Background Numerous researches have been done on new venture creation and business incubation. However, these two areas of research are rarely combined. When it comes to venture creation, most theories focus either solely on the start-up process or on the entrepreneur and the environment. The novelty of this thesis lies in combining those two different fields of research and at the same time focusing on the entrepreneur, the environment and the start-up process. The authors aim at investigating the start-up process in connection with the business incubator Science Park Jönköping. This paper is opposing new venture creation process theory with empirical findings and further examining the influence of the business incubator Science Park Jönköping. Method The authors of this paper followed a qualitative approach which was implemented in the form of personal interviews. The participants of this study are entrepreneurs who created their venture in cooperation with Science Park Jönköping as well as one representative from Science Park Jönköping. Conclusion Contrary to previous research, the participants of this study do not perceive the business creation process and its stages as linear. Moreover, influential factors like the attributes of the entrepreneur and the environment have to be taken into account when speaking about the start-up of a company. Science Park Jönköping offers services at all stages of the process whereas the most intense contact between the business incubator and the entrepreneur takes place in the very beginning.

<p><strong>Purpose</strong></p><p>The purpose of this thesis is to explore how students at Jönköping University can establish a new business and to what extent Science Park Jönköping is involved throughout the business creation process.</p><p><strong>Background</strong></p><p>Numerous researches have been done on new venture creation and business incubation. However, these two areas of research are rarely combined. When it comes to venture creation, most theories focus either solely on the start-up process or on the entrepreneur and the environment. The novelty of this thesis lies in combining those two different fields of research and at the same time focusing on the entrepreneur, the environment and the start-up process. The authors aim at investigating the start-up process in connection with the business incubator Science Park Jönköping. This paper is opposing new venture creation process theory with empirical findings and further examining the influence of the business incubator Science Park Jönköping.</p><p><strong>Method </strong></p><p>The authors of this paper followed a qualitative approach which was implemented in the form of personal interviews. The participants of this study are entrepreneurs who created their venture in cooperation with Science Park Jönköping as well as one representative from Science Park Jönköping.</p><p><strong>Conclusion</strong></p><p>Contrary to previous research, the participants of this study do not perceive the business creation process and its stages as linear. Moreover, influential factors like the attributes of the entrepreneur and the environment have to be taken into account when speaking about the start-up of a company. Science Park Jönköping offers services at all stages of the process whereas the most intense contact between the business incubator and the entrepreneur takes place in the very beginning.</p>