The steady growth of the export of Peruvian Giant Squid (commonly known as Pota) in absolute as well as relative values - as percentage of the also increasing Peruvian Exports- represents an opportunity to develop the still incipient Peruvian Pota Industry, a more inclusive one in comparison other consolidated export industries in Peru. The first two chapters of this document describe the dynamics of the Peruvian Pota Industry and Giant Squid Great China market. In the third chapter it is carried out a managerial analysis of this industry using SWOT analysis and Porter’s Diamond Model. The Great China Market itself is also analyzed using SWOT analysis regarding its potential as destination of the Peruvian Pota. Finally in the fourth chapter it is exposed some strategies for the Peruvian Pota companies in order to better satisfy the growing demand but at the same time better confront the challenging international competition to succeed in the Great China Market.

In recent years, the giant squid processing industry in Peru exhibited a 59% increase in exports with respect to 2018. According to estimates, this industry generates approximately 30,900 jobs per year. However, some SMEs experience low productivity, such as the PECEPE company, due to plant downtime. This represents 26% of the available time, which translates into the loss of 1760 tons every year. The most constraining external factor the sector faces is uncertainty in resource availability caused by changing weather conditions and informal fishing activities. Although there is a large number of research studies on the fishing industry and resource extraction, literature on processing plant operations is scarce. Within this context, this study seeks to promote a high impact sector in Peru, as well as fostering processing plant competitiveness and productivity. Hence, to address these issues, the authors propose a maintenance management model under the TPM approach. As part of the results from model implementation, a 39% decrease was reported in plant downtime, while maintenance costs also decreased by 16%, which, in turn, increased machine availability and production by 784 tons per year.

La presente investigación busca determinar cuáles fueron los factores que influyeron en el crecimiento de las exportaciones de Calamar Gigante congelado al mercado español durante los años 2012 – 2016. Primer capítulo, iniciamos con la evolución que ha venido desarrollándose la industria pesquera a nivel internacional y posteriormente como se ha desempeñado la industria en el Perú sobre la extracción, comercialización y exportación de Calamar Gigante congelado. Se investiga si: el cambio climático (niño o niña), el tratado de libre comercio con la Unión Europea, la competitividad, el aporte de las instituciones privadas o públicas al sector pesquero y el mercado de destino y su tendencia de consumo contribuyeron a la exportación de Calamar Gigante Congelado. Segundo capítulo, se determina el planteamiento de la investigación (Problemática e hipótesis), metodológica y tipo de investigación. Las entrevistas fueron realizadas a: Exportadores, Gremio, Instituciones Gubernamentales y Trader. Estos fueron escogidos por ser entidades o empresas representativas al sector. Tercer capítulo, se analizará la información brindada por los entrevistados, la cual nos permitirá obtener un panorama real del sector pesquero potero sobre el problema planteado y nos contribuirá al final del estudio. Cuarto capítulo, se procederá a contrastar las opiniones vertidas en cada entrevista y validar la pertinencia de cada factor con respecto al crecimiento de las exportaciones de pota congelada al mercado español en el periodo de tiempo especificado. Por último, en el quinto capítulo como resultado de la investigación, se presentan conclusiones y recomendaciones. / The following research tries to determinate the factors that influenced the growth of frozen giant squid exports to Spain from 2012 to 2016. First chapter, we begin with the evolution of the fishing industry which has been developing internationally and subsequently how is the situation of the industry in Peru about the extraction, commercialization and export of Frozen Giant Squid. It is investigated whether: climate change (el niño), the free trade agreement with the European Union, competitiveness, the contribution of private or public institutions to the fishing sector and the destination market and its consumption trend contributed to the Export of Frozen Giant Squid. Second chapter, the approach of the research (Problematic and hypothesis), methodological and type of research is determined. The interviews were conducted with: Exporters, Guild, Government Institutions and Trader. These were chosen because they are entities or companies that are representative for the fishery sector. Third chapter, the information provided by the interviewees will be analyzed, which will allow us to obtain a real picture of the fishing sector in the area of the problem and contribute to the end of the study. Fourth chapter, we will proceed to contrast the opinions expressed in each interview and validate the relevance of each factor with respect to the growth of exports of frozen squid to the Spanish market in the specified period of time. Finally, in the fifth chapter as a result of the investigation, conclusions and recommendations are presented. / Tesis