Sweden has received critique from international organizations for its discrimination of indigenous rights. Even though there are conflicts taking place on the Swedish side of Sápmi, where the Sami people are fighting for their human rights as an indigenous people, there is at same time little or no research done on conflicts involving the Sami population, especially in the north of Sweden. Located on the Swedish side of Sápmi the Sami village Girjas has filed a lawsuit against the Swedish government for the hunting and fishing rights on the reindeer husbandry area of the Sami village territory. This lawsuit has led to a conflict that has been frequently discussed by the media. By applying Gray’s frame theory; “framebased resistance to collaboration”, this study aims to analyse the different stakeholders’ preferences and to focus on media´s framing of the conflict in order to deconstruct the issue and lay forward the affected stakeholders’ preferences, identity, characterisation and willingness to collaboration. The results of this study show that even though the conflict is being framed as polarized, attempts to reframing in order to aim for successful collaborations are starting to take place in the media. Moreover, the media perspective on the conflict has shifted from fuelling arguments from both sides of the conflict into embracing the Sami perspective by highlighting issues for the Sami population and criticizing discriminating and colonial norms held by the Swedish government and authorities. This result could mean that a postcolonial perspective has stated to dominate the media due to the fact that higher awareness and interest in the  Sami population’s fight for self-determination is developing in the public arena.