This study focuses on relationships. Specifically, it measures the relationship between the administration of a large public university in the southeastern United States, USF, and its primary internal public the faculty. The purpose of this study is to measure the quality and type of relationship between an organization and it public, as perceived by the public. This study seeks to replicate and extend previous relational research by examining how the variables of trust, commitment, control mutuality, and satisfaction are related to the quality of relationships in organizations. In addition, the type of relationshipcommunal or exchangethat the faculty has with the university, is examined. This thesis also posits an additional indicator of relationship quality goal compatibility. Therefore the following hypotheses are proposed: H1: Trust, commitment, satisfaction and control mutuality are indicators of relationship quality between and organization and its publics. H2: Goal compatibility is an indicator of relationship quality between an organization and its publics. Explicitly, this study seeks to explore the following: RQ1: How do faculty employees at a large, Research I university perceive their relationship with the administration in terms of trust, commitment, satisfaction, control mutuality, and goal compatibility, with regards to the issue of salary, and what type of relationship—communal or exchange—does the organization and its public have? The significance of this study lies in its ability to contribute to public relations theory and practice. This research will enrich our understanding of the importance of building strong relationships between organizations and their publics. This study will also build on previous public relations studies of relationship measurement in order to further public relations theory development. From an applied perspective, this research may serve to inform the organization about the quality of its relationship with one of its most important strategic publics. According to the data analyses, in terms of trust, commitment, satisfaction, control mutuality, and goal compatibility, the faculty perceives their relationship to be low quality. In addition, the faculty perceives to have an exchange relationship with the administration.

In this case study the authors have tried to fill the gap of technology transferliterature focused on the biopharmaceutical industry. The technology transferliterature displays a clear industry-specific gap, mostly focused on heavy- andpharmaceutical industries. The authors have tried to find the key aspects of asuccessful technology transfer from the literature on the subject from alldifferent industries. The authors have then used these aspects to create atheoretical framework of the aspects that are possibly applicable in thebiopharmaceutical industry. A case study has been conducted at The Company which has a long pedigreeas one of the most innovative companies within the biopharmaceuticalindustry. The Company both develops and manufactures diagnostic tests forantibodies in animals, and their products are today widely known within theindustry. The authors have conducted a series of interviews, a non-participantobservation and also reviewed documentation of previous productsdevelopment processes. These qualitative methods have provided bothempirical evidence of similarities between the technology transfer literatureand a biopharmaceutical technology transfer process, as well as evidence ofwhat aspects are of importance in the biopharmaceutical industry. Using thisabductive research strategy, the authors have determined the key aspects thatare conceivably applicable in the biopharmaceutical industry. These are Goalcombability, Communication and documentation, Transfer plan andInterdepartmental collaboration. These aspects have not been implementedand therefore not been tested at The Company.