This study focuses on the role of the press in violent political conflicts in Kenya in the period that preceded the 2005 referendum on the draft constitution. Based on media reports, six major thematic areas of concern emerged during constitution making. These were: land tenure, devolution of power, the executive, the legislature, the Bill of Rights, and the provincial administration. These sections of the draft constitution caused a remarkable divergence of opinion. The citizens either supported or opposed the draft constitution on the basis of how the draft had treated those sections in the draft constitution. Besides the major thematic areas, newspapers regularly focused and reported on ethnicity, violence, political leaders‟ utterances, the process of constitution making, and political conflicts. Three main objectives guided the study. The first objective focused on the relationship between media content and different levels of political conflict. The influence of media content and how these may have led to high political conflict, medium political conflict, low political conflict and no political conflict, are tested in this study. The second objective highlighted the kind of coverage that the draft constitution got during the period that preceded the referendum in November, 2005. This objective facilitated interrogation of media content and whether media content focused on aspects of the draft constitution such as land ownership, the executive, devolution, the legislature and religion, as highlighted in the draft constitution of Kenya 2005. The third objective examined the thematic emphasis that the media undertook in the period that preceded the referendum. The themes that were dominant in the period before the referendum could have impacted on readers' perceptions of the critical issues that could have informed the voters' decisions. Three primary questions were addressed in the study: Firstly, was there a link between media content and different levels of political conflict in weak democracies such as Kenya? Secondly, did media content influence ethnicity and did it encourage ethnic conflict in diverse societies? Finally, what were the key thematic areas of coverage by the press, and how were they used during the referendum? In order to study these research objectives, I used a combination of theories to enhance understanding of the interplay between media content and audience in the society. The theories are: agenda setting, two-step flow, priming, framing, and the public sphere. The study adopts a triangulation convergence design in mixed- methods research that involves both qualitative and quantitative methods. A structured questionnaire and content analysis were used to seek responses to the research questions of the study and to meet the stated objectives. The research revealed that the two newspapers under investigation, namely the East African Standard and the Nation, provided more coverage to issues that were not central to the content of the draft constitution, such as political leaders' utterances, violence, ethnicity, and the process of constitution making. This showed that the newspapers tended to sensationalise issues instead of providing objective coverage of political matters. These newspapers used their opinion pages to educate their readers on how the referendum was turning violent. The theme of political leaders' utterances is closely linked to that of violence. This suggests that the violence was influenced by some of the leaders' statements. These utterances, and more so those that touched on ethnicity, could therefore have been a potential cause of the ensuing political conflicts during the 2005 referendum on the draft constitution. The findings reveal that newspaper editors tended to focus on political conflict at the expense of the actual content of the draft constitution. This would have provided insight and knowledge on the document and avoided sensational reporting, which could have contributed to violent political conflicts during the period that preceded the referendum on the draft constitution of Kenya.

This study gives an historical account of foreign ownership of newspapers in Kenya. Since the establishment of the first newspaper in the early 1900s, to the modern publication of daily newspapers in Kenya, the press has been dominated by foreign owners, writers and advertisers. Before independence from Britain, foreign domination was expressed by the total disregard of the African by the newspapers. After independence, foreign domination continued as the government, dedicated to the free enterprise capitalist system, has not made any substantial effort to nationalize already established newspaper companies. In 1977 the first African-owned newspaper, a weekly was established. Today, there is no African-owned daily newspaper. All indications are that only the modernizing process will result in African ownership and control of newspapers.