- About
-
The Global ETD Search service is a free service for researchers
to find electronic theses and dissertations. This service is
provided by the
Networked Digital Library of Theses and Dissertations.
Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.
Search results
Showing 1 to 2 of 2 (0.049 seconds)Spelling suggestions: "subject:"green lifestyle"" "subject:"creen lifestyle""
| 1 |
Measurement of Green Lifestyle and Market Segmentation in the Promotion Strategy for Environmental Protection: An Empirical Analysis of Kaohsiung MetropolitanHuang, Kang-Te 08 September 2011 (has links)
Abstract
In recent years (2011), whether atypicality and global warming affect seriously all species and living environment of mankind. It activated a trend of local caring and environment protection throughout the world, and advocating green living has been one of the fashion affairs. Nevertheless, how can we understand and quantify people¡¦s acceptance of green living? How to design a scale of green living, with which we can apply consumer behavior analysis and the research technique of market segmentation, so that for promoting green living styles to people of all ranks.
The current research tried to building up a scale of green living style, with three constructs: green values, cognition of environment protection, and green behavior and habits, in addition to a brief test of knowledge over environment protection. The contents of the questionnaire cover such topics as water resources, global warming, renewable energy sources, international trend in sustainability and related industrial policy, warm chamber effect, carbon emission and the status and policy of environment protection in Taiwan. Office workers and current students in the Kaohsiung metropolitan area were the main participants undertaking the questionnaire survey of the research, with effective sample size of 603 subjects. The research tested the scale¡¦s reliability and validity through factor analysis and verified it¡¦s construct validity with local recognition. After those validation for the scale, the study conducted cluster analysis for market segmentation based on green lifestyle. The main works and findings of the current research including: (1) building a scale of green lifestyle with reliability and validity; (2) discovery of four segments of the green lifestyle in the market; (3) there are different approaches to evaluate the government¡¦s performance of environmental protection; (4) sustainability values and green cognition influence behavior of environmental protection; (5) local recognition positively affect the green index of people; and (6) youth in the society and college students are relatively lacking of sustainability conducts, although they presents in a higher level of the environmental protection knowledge.
|
| 2 |
Green RelationshipImad, Fadel 01 May 2014 (has links)
Green Relationship is a design solution attempting to raise awareness toward the environment and reduce consumerism. Waste generation and pollution have become major concerns of many governments, municipalities, organizations and individuals around the world since they are affecting human wellbeing and the environment. As an MFA student with VCUQatar, I chose to use design to contribute in protecting the environment hoping to make a difference in life. The thesis includes a research and a design component. The research explores the recycling programs and facilities in Qatar, the governmental and private sector actions toward waste generation and collection, as well as precedent solutions applied around the world. Furthermore, it includes a survey on recycling to gather and analyze the community’s feed back in order to come up with a solution that aims to change people’s behavior toward waste generation and to promote green lifestyle. The design component defines the Green Relationship as the personal connection between the individual and the silent partner, “the environment.” It fulfills the basic survival needs, “food and water,” and the one and only independency need, “oxygen.” The elements of the Green Relationship are the projection of the generic relationships elements we know of through the theory of “Humimicing” that I introduce in my thesis. Humimicing is the design theory that mimics human innate attributes and behaviors to develop design concepts to be applied in different industries. Every element of the Green Relationship is visualized through a different design discipline similar to its nature. Therefore, interactive, product and critical designs are the mediums used to represent Green Communication, Care and Ethics respectively through public installation, experimentation and conceptual design definition. The thesis methodology, which is “Make it Personal,” concludes in creating the Green Relationship that aims to change the behavior of individuals and ultimately to reach out to the wider community. Under the maxim, “Green is not just a color; it is a Lifestyle,” the thesis promotes the use of design to inspire people, designers and manufacturers to consume less and generate less waste in order to save natural resources and the environment.
|
Page generated in 0.0534 seconds