The field of rhetorical aesthetics has a long and rich history. Despite that history, however, aesthetic artifacts have yet to be considered with the same weight that conventional rhetorical artifacts are. My project is to consider the rhetorical effectiveness of aesthetic artifacts, making a case for more inclusion of these types of artifacts in rhetorical theory. I will demonstrate the effectiveness of the aesthetic by performing a comparative analysis of both an aesthetic and conventional reaction to the 2019 fires at Notre Dame de Paris. By considering the constitutive power of the aesthetic, I will argue that the depth of analysis that the aesthetic allows makes it, in some cases, a more effective space for rhetorical analysis than conventional artifacts.