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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.

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Showing 1 to 2 of 2 (0.042 seconds)

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1

Ritterschaftliche Herrschaftswahrung in Franken : die Geschichte der von Guttenberg im Spätmittelalter und zu Beginn der frühen Neuzeit /

Rupprecht, Klaus. January 1994 (has links)
Texte abrégé de: Diss.--Universität Bamberg, 1992. / Bibliogr. p. 459-489. Index.
2

Försvarsministerns försvar : En studie i kriskommunikation

Markusson, Sandra January 2011 (has links)
A politician on the peak of his career suddenly sees himself in the middle of not one or two, but five different crisis, that demand a fitting response and a well planned crisis management strategy. While focusing on ethos and its development, the following paper analyses the communicative strategies used by Germany's ex-minister of defense, Karl-Theodor zu Guttenberg. Within his one and a half year tenure he had to handle continuing accusations against policy and character. Guttenberg, who in many eyes was seen as Germany's most popular politician and whose ethos, therefore, prior to the first crisis could be described as strong, is loosing his trustworthiness among the military and other politicians the longer each crisis continues. The purpose of this study is to identify the communicative pattern of Mr. Guttenberg, which in the end lead to his resignation, while his popularity continues to be strong. With theories like Benoits apologia strategies, Bitzers rhetorical situation and Ryans kategoria and apologia speechset, the analysis of articles of the German mass medium ”Bildzeitung”, clearly mirrors Guttenberg’s tendency to react offended to personal accusations. While being able to handle accusations against his policy, this continuing communicative mistake provides an opportunity for his critics.
Crisis communication
crisis management
rhetorical situation
apologia
kategoria
ethos
Benoit
Ryan
Bitzer
Guttenberg
rhetorical analysis
Retorik
kriskommunikation
apologia
kategoria
retorisk situation
Bitzer
Ryan
Benoit
Guttenberg
Rhetoric
Retorik

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