<p>Background: Beauty is a subject which is not easy to grasp especially as it is perceived differently. In advertising it is expressed through aesthetic messages and images which we relate to symbolic and social meanings. The professional hair care industry in Sweden serves as a good example where the creation of aesthetic experience influences consumer purchasing behaviour.</p><p>Purpose: The purpose of our thesis is to study how consumers´ subjective view on beauty and aesthetics can be influenced by the professional hair care industry and how a market is created for products which mainly satisfy emotional needs rather than fulfil utilitarian function.</p><p>Research Method: In our study we have applied an abductive research method approach. The empirical findings were based on 3 interviews with P&G Salon Professional representatives and 15 end consumers combined with a survey, conducted in 25 hair salons in the city of Linköping.</p><p>Conclusion: Consumers act in a socially constructed world in which products are shaped around impulse and feeling rather than their rationality. When buying a professional hair care product people receive much more than the actual product itself. People improve not only physical appearance but they also feel beautiful from within. While the utilitarian function is basically the same in both professional hair care and retail products, the former contributes to higher degree of satisfaction.</p>

Background: Beauty is a subject which is not easy to grasp especially as it is perceived differently. In advertising it is expressed through aesthetic messages and images which we relate to symbolic and social meanings. The professional hair care industry in Sweden serves as a good example where the creation of aesthetic experience influences consumer purchasing behaviour. Purpose: The purpose of our thesis is to study how consumers´ subjective view on beauty and aesthetics can be influenced by the professional hair care industry and how a market is created for products which mainly satisfy emotional needs rather than fulfil utilitarian function. Research Method: In our study we have applied an abductive research method approach. The empirical findings were based on 3 interviews with P&amp;G Salon Professional representatives and 15 end consumers combined with a survey, conducted in 25 hair salons in the city of Linköping. Conclusion: Consumers act in a socially constructed world in which products are shaped around impulse and feeling rather than their rationality. When buying a professional hair care product people receive much more than the actual product itself. People improve not only physical appearance but they also feel beautiful from within. While the utilitarian function is basically the same in both professional hair care and retail products, the former contributes to higher degree of satisfaction.

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A research report submitted to the Faculty of Commerce, Law and Management, University of the Witwatersrand, in partial fulfilment of the requirements for the degree of Master of Management in Strategic Marketing 2016 / The African hair-care business has become a multibillion-dollar industry, stretching from India to china attracting global retailers such as Unilever and L’Oréal. The African hair-care market will continue to grow, especially in the informal sector where it is said to employ about 1.5 people per business on permanent basis. In order for small businesses’ performance to improve in emerging markets, especially in the informal sector, improving their marketing skills is quite essential. Mobile marketing is cost effective and can be utilised to benefit both marketing practitioners and consumers. This is imperative in the informal hair-care industry, where businesses generally lack financial resources and therefore do not have a budget to spend on marketing and advertising. The mobile phone therefore becomes an important marketing channel to reach customers and increase profitability in informal hair-care businesses, yet there has not been much academic research conducted on this and little is known about the factors that might influence mobile marketing acceptance. The purpose of this study is therefore to bridge the gap by investigating perceived mobile interactivity influence on usability and mobile marketing acceptance in the informal hair-care industry in South Africa. A quantitative study was conducted using a sample of 312 informal hair-care business operators in the Johannesburg area. Given the nature of the informal sector, a nonprobability sampling method, known as convenience sampling, was used for data collection. For analysing and interpreting data, Structural Equation Modelling (SEM) approach was utilised. The study findings indicate that perceived interactivity dimensions (control, responsiveness and nonverbal information) have a positive effect on mobile phone usability and lead to mobile marketing acceptance. However, the findings showed a negative relation between perceived personalisation and mobile phone usability. This study aims to contribute to mobile marketing literature, be of benefit to Small, Medium and Micro-sized Enterprises (SMMEs) policy makers and add value to the field of marketing. Key words: perceived control, perceived responsiveness, nonverbal information, perceived personalisation, mobile phone usability, mobile marketing acceptance / GR2018

<p>Hair care is a hygienic treatment and is supervised by the Local Environment and Public Health Committee in the municipality. According to the Swedish Environmental Code, hairdressers as all practitioners are required to take measurements to protect the environment and public health. In hygienic treatments hazards may arise from inadequate hygiene practice which spread infection. Hazards may also arise from the use of hair care products such as permanent wave solutions, bleaches and hair dyes. Some hair dye components are known to cause contact allergy, mostly in hair dressers who are exposed professionally but also in some cases in consumers. Bleaches increase the risk of occupational asthma in hairdressers. Some studies have shown an increased risk of cancer in hairdressers and possibly also in consumers. The use of cosmetic and hygienic products also affects the environment. Some components, e.g. surfactants, are hazardous to aquatic organisms, even though the contribution from hair care products is relatively small. Some hairdressers perform ear piercing. All activities that penetrate the skin involve a risk of infection. There is also a risk of developing a nickel allergy if the earrings are not nickel free. In Sweden, due to recently changed legislation, hairdressers no longer need to notify the Local Environment and Public Health Committee before starting a practice. The changes also mean that the rules about documentation of the measurements practitioners need to take to protect public health are less clear. The changes have made the supervision of hairdressers harder for the Local Environment and Public Health Committee.</p>

Hair care is a hygienic treatment and is supervised by the Local Environment and Public Health Committee in the municipality. According to the Swedish Environmental Code, hairdressers as all practitioners are required to take measurements to protect the environment and public health. In hygienic treatments hazards may arise from inadequate hygiene practice which spread infection. Hazards may also arise from the use of hair care products such as permanent wave solutions, bleaches and hair dyes. Some hair dye components are known to cause contact allergy, mostly in hair dressers who are exposed professionally but also in some cases in consumers. Bleaches increase the risk of occupational asthma in hairdressers. Some studies have shown an increased risk of cancer in hairdressers and possibly also in consumers. The use of cosmetic and hygienic products also affects the environment. Some components, e.g. surfactants, are hazardous to aquatic organisms, even though the contribution from hair care products is relatively small. Some hairdressers perform ear piercing. All activities that penetrate the skin involve a risk of infection. There is also a risk of developing a nickel allergy if the earrings are not nickel free. In Sweden, due to recently changed legislation, hairdressers no longer need to notify the Local Environment and Public Health Committee before starting a practice. The changes also mean that the rules about documentation of the measurements practitioners need to take to protect public health are less clear. The changes have made the supervision of hairdressers harder for the Local Environment and Public Health Committee.

This thesis addresses the negative cultural and social connotations of natural hair for African American women. This issue is examined throughout history from slavery to present day with a visual analysis of hair care advertisements. Presently, natural hair is gaining more positive implications; which can be affected by creating more positive images with natural hair. Using art as the vehicle for social change and using research to inform art has a positive impact on teaching and learning in the art classroom.

This thesis addresses the negative cultural and social connotations of natural hair for African American women. This issue is examined throughout history from slavery to present day with a visual analysis of hair care advertisements. Presently, natural hair is gaining more positive implications; which can be affected by creating more positive images with natural hair. Using art as the vehicle for social change and using research to inform art has a positive impact on teaching and learning in the art classroom.

Main goal of this Master's thesis was to evaluate how price reductions influence consumers' likelihood to purchase FMCG products in connection to brand loyalty. Czech customers are characterized by high sensitivity to sales promotions. This thesis is focused on analysis of price discounts of shampoos in the Czech Republic. Leaflets of main retailers selling drugstore products were researched in order to describe the frequency and discount depth of shampoos. Customers' behaviour while buying shampoos and their attitude towards price discounts of shampoos were examined through a questionnaire. Main hypotheses that shampoos are discounted very frequently and of significant depth were confirmed. To conclude, customers' likelihood to buy shampoos increases heavily with discounted prices and some of the customers even believe that it is not worth buying shampoos for full prices.

Thesis (M. Tech. (Business administration)) - Central University of technology, Free State, 2013 / This study was necessitated by the fact that being labour intensive, hair salons provide partial solution to South Africa’s high unemployment, poverty and inequality problems hence need to be supported so that they can grow and continue performing their expected labour absorption role. Dr. Ruth Segomotsi Mompati district municipality in the North West Province of South Africa is a socio economically depressed area that depends on hair salons for employment. The prosperity of hair salons is therefore critical to the well-being of the inhabitants of the area. Unfortunately, proliferation of hair salon business in Dr. Ruth Segomotsi Mompati district municipality since the dawn of democracy in South Africa has created fierce competition for customers leading to lack of profitability and hair salons failures. While many reasons can account for business failure in the face of intense competitive environment, there is consensus from the literature that in the current information economy, appropriate management of records allows for quick access to reliable information and this is key to business success. In fact, resource-based view (RBV) of the firm suggests that a company’s quick access to reliable information that is contained in its resources allows that firm to gain sustainable competitive advantage that allows for superior performance. This calls for proper management of a company’s records. Accordingly, it is crucial that managers/owners of hair salons recognise the importance of good records management in their businesses in order to continuously have timely access to accurate information. Unfortunately, the researcher has informally observed a disturbing trend among some hair salons in Dr Ruth Mompati local municipality that flies in the face of what can be termed good records management. An informal visit to some of the salons in the region revealed an apparent laxity with which transactions were recorded. Worst still, Informal conversations with a few hair salons operators seem to suggests that records management may be a problem among hair salons as some even see it as more a liability than asset. This suggests that hair salons in Dr. Ruth Segomotsi Mompati district municipality might not be taking records management seriously. The question then is, how wide spread is this negative attitude towards records keeping in Dr Ruth Mompati local municipality? Or could this be the general sentiment in the hair salon industry as a whole? The purpose of this study was to assess the status of records management among hair salons in Dr. Ruth Segomotsi Mompati District Municipality. The key finding of this study is that most hair salons in Dr. Ruth Segomotsi Mompati district municipality do practice records management to a certain extent. However, there are certain records that hair salons in the area regard as of no importance and therefore are neglected. The study also revealed that those hair salons that engage in good records management outperform those that do not. The study further revealed that most of the salons keep paper records although they would prefer electronic format. Lack of access to computers was cited as the greatest problem in keeping electronic records. Details of the study including findings, conclusions and recommendations are presented and discussed in the main report.