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Lay Negotiation of Hygienic Haircare: Formative Assessment of Information, Motivation and Behavioral SkillsKwitonda, Jean Claude 01 October 2018 (has links)
No description available.
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Uvedení značky Redken for Men na český trh / Launching the Redken for men range into the Czech marketBošela, Michal January 2008 (has links)
The main purpose of the written work is a description of the Redken brand and its range for men and analysis of the Czech market conditions for launching, including trends and competition identification, concluding with marketing mix characterization. The first part deals with the theoretical backgrounds like influence of the international environment, marketing survey realization, market segmentation and positioning. Second analytical part covers the themes of L'Oréal company history, Redken history and philosophy,positioning and marketing mix, consumer market trends, haircare industry analysis and SWOT analysis.
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Development of a Social Network Monitoring Framework and Key Performance Indicators for a Professional Haircare Company / Návrh rámce pro monitoring sociálních médií a klíčových ukazatelů výkonnosti pro společnost působící na trhu vlasové kosmetikyMaurer, Julia Elisabeth January 2016 (has links)
This work reviews the current literature and application methods of strategic KPI frameworks, KPI definition and measurement, target setting and benchmarking for social networks based on journals, books and whitepapers while including an interview with a social media agency. In a second step, the acquired knowledge is applied on a case study for a salon haircare company. The conclusions are based on in-company experts in the field, external social media agencies and an internal survey. Based on a behavioral survey, the requirements and gaps in the organization are identified. This leads to the application of a theoretical framework on the case company and a suitable definition of KPIs. The final delivery includes an analytical tool measuring all KPIs. Finally, all KPIs are related to targets and benchmarks from industry, social network sites, competitors and historical data. The final results are easily transferrable to other players in the industry.
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