Smartwatch is a technological product that has rekindled a lot of interest worldwide and areseen to be connected to our day-to-day lives. The recent growth on the adoption of thesmartwatch has posed challenges to researchers and other interest groups. Humans now live inmodern scientific societies that are heavily reliant on numerous smart devices of which thesmartwatch is a part of it. Past research has been done on the smartwatch phenomenon and itsassociated question that surround it. In this paper, we seek answers to the vital questionsbordering the usage of smartwatch and how those factors that are responsible for the increasein adoption of the smartwatch . The grounded theory research designed was used as ourmethodological approach and data were collected from twenty participants, some living inSweden and some in Norway. Analysis of data is also based upon, and informed by, theguidelines of grounded theory data coding steps. Further open coding & axial coding techniqueswere applied in data analysis section. Analysis of the data collected from the interviewsrevealed some interesting areas of smartwatch applications today. It also presented an insighton how consumers of smartwatch think about the product. Results from this study will be usefulfor future researchers as well as smartwatch merchants and makers.