The Standard Model of particle physics is the best existing theory for describing the interactions between elementary particles. Even though the Standard Model has been confirmed in many experiments, there remain unanswered questions. One of the main questions is how fermions and most gauge bosons get masses; the Standard Model begins with them as massless. The Higgs effect is a mechanism to explain how fermions and several gauge bosons do get masses in the Standard Model. The corresponding Higgs boson is the only particle that has not yet been detected. This Thesis gives a complete review of the Higgs effect and Higgs related topics. It starts with theoretical basics and develops the theory of the Higgs effect within the electroweak section of the Standard Model. The discussion then considers the topics of radiative corrections and the effect of the Higgs boson as a virtual particle, concentrating on the example of the rho-parameter. In addition, experimental and theoretical constraints for the Higgs mass M_H will be given with special emphasis on the Hierarchy Problem which leads to a physically unacceptable Higgs mass when using high energies (of the Grand Unification scale) as a cutoff for the radiative corrections. Furthermore experimental attempts to detect the Higgs boson at LEP2, TEVATRON and LHC will be described and the different decay channels discussed. Finally, alternative theoretical models beyond the Standard Model are motivated and presented, such as supersymmetry, a vectorlike Standard Model and a possible relation between the Higgs and the Inflaton of Cosmology.

La recherche indirecte des effets de la physique au-delà du Modèle Standard à travers les processus de la saveur est complémentaire aux efforts au LHC pour observer directement la nouvelle physique. Dans cette thèse nous discutons plusieurs scénarios au-delà du Modèle Standard (a) en utilisant une approche basée sur les théories de champs effective et (b) en considérant des extensions explicites du Modèle Standard, à savoir les modèles à deux doublets de Higgs et les scénarios postulant l'existence des bosons leptoquarks scalaires à basse énergie. En particulier, nous discutons le phénomène de la brisure de l'universalité des couplages leptoniques dans les désintégrations basées sur les transitions b → sℓℓ et b → cτν, et la possibilité de chercher les signatures de la violation de la saveur leptonique à travers les modes de désintégration similaires. Une proposition pour tester la présence d'un boson pseudoscalaire léger à travers les désintégrations des quarkonia est aussi présentée. / Indirect searches of physics beyond the Standard Model through flavor physics processes at low energies are complementary to the ongoing efforts at the LHC to observe the New Physic phenomena directly. In this thesis we discuss several scenarios of physics beyond the Standard Model by (a) reusing the effective field theory approach and (b) by considering explicit extensions of the Standard Model, namely the two-Higgs doublet models and the scenarios involving the low energy scalar leptoquark states. Particular emphasis is devoted to the issue of the lepton flavor universality violation in the exclusive decays based on b → sℓℓ and b → cτν, and to the possibility of searching for signs of lepton flavor violation through similar decay modes. A proposal for testing the presence of the light CP-odd Higgs through quarkonia decays is also made.