Aim: The aim of this study was to investigate how national culture influence internal communication of university.   Methodology: A qualitative approach was chosen to conduct this research. Semi structured interview were taken. Interviews were taken by face to face, skype and phone call. Ethical approach was considered while interpreting the data.   Findings: Our study showed that high power distance has negative impact on internal communication. We found that high power distance creates block between supervisors and subordinates to share information. Thus it creates barriers for effective communication flow and hinders organizations development. Our study also found that power distance is available in both countries but the degree of power distance is varied from one to another. In our study we also found that Individualism and collectivism has effect on internal communication. Our study showed that Individualistic or collectivistic decision making process of university effect internal communication of university in both countries. Previous study suggests that high power distance country tends to be a collectivistic country. Though the result is not always true. However, we found that true in our study.   Contribution: The study adopts employee centric approach to explore the effects of culture on internal communication. This is an important contribution to previous researches that focused on internal communication from different perspectives, inclusion of cultural differences on internal communication has added value to the research field. Moreover, this paper contributes insights in cultural differences as well as employee perspective and by doing so it suggests theorist and practitioners that how internal communication can relate to employee’s engagement in different cultural perspectives.   Limitations: The major limitation of this study was that this study only focused on Hofstede’s power distance and individualism as cultural dimensions. Other dimensions were not focused. Another limitation of this study was the sample size. The sample size is too small to represent the whole population in regards to university perspective.   Suggestions for further research: Additional qualitative or quantitative methods can be required to explore the findings in different aspects. The study focuses on the educational institute. The findings may vary in accordance with the different industry and sectors. The study provides the guidelines regarding the impact of cultural differences on internal communication. Future research could consider other important factors that may have profound impact on internal communication in different settings.

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Titel: Kulturens modererande effekter på sambandet mellan CSR och CFP Nivå: Examensarbete på grundnivå (kandidatexamen) i ämnet företagsekonomi. Författare: Ferdous Foroughi och Shabab Hasan Handledare: Jan Svanberg Datum: 2019 - juni Syfte: Företagens sociala ansvar (CSR) har utvecklats till ett viktigt ämne både för företag och dess intressenter. Varierande resultat gällande effekten av CSR-insatser på företagsprestanda har tidigare rapporterats. Tidigare studier undersöker och fokuserar på en liten del av CSR med många olösta teoretiska och empiriska frågor till följd av detta. Det har även visats att kultur påverkar beslutsfattandet i synnerhet i relation till CSR. Syftet är därmed att undersöka om nationell kultur har modererande effekter på sambandet mellan CSR och finansiell prestation (CFP) hos börsnoterade bolag i världen.   Metod: Studiens vetenskapsteoretiska utgångspunkt är positivism med hypotetiskt-deduktiv ansats. En kvantitativ forskningsstrategi används för 3230 börsnoterade företag med data från en femårsperiod 2013 - 2017. Datan baseras på sekundärdata inhämtad från Thomson Reuters Eikon, Världsbanken och Hofstedes kulturindex, vilken analyserats med univariata och bivariata statistiska tester samt multipla regressionsanalyser i statistikprogrammet IBM SPSS Statistics. Resultat & slutsats: Det finns ett positivt samband mellan CSR och CFP. Nationella kulturer har modererande effekter på det sambandet. Genom att använda Hofstedes kulturdimensioner har det visats att maktdistans (PD), osäkerhetsundvikande (UAI), maskulinitet (MAS) och långtidsorientering (LTO) har negativ modererande effekter, medan individualism (IDV) och tillfredsställelse (IND) har positiv modererande effekter på sambandet mellan CSP och CFP. Examensarbetets bidrag: Studien bidrar med ny kunskap för att fylla forskningsgapet gällande nationella kulturers modererande effekter på sambandet mellan CSR och finansiell prestation. Studien bidrar på ett värdefullt sätt till både tidigare teori och empiri samt lyfter fram nationella kulturers påverkande roll för företagens finansiella prestation. Förslag till vidare forskning: Det behövs flera liknande studier med andra variabler som kontrollerar och analyserar sambandet. Vidare föreslår vi också att genomföra en liknande studie som även inkluderar icke-börsnoterade bolag, för att omfatta flera länder och dessutom en längre tidsperiod än fem år för att se om nationella kulturer påverkar sambandet på ett annat sätt. Nyckelord:Corporate social responsibility, corporate social performance, corporate financial performance, nationell kultur, Hofstedes kulturdimensionsteori. / Title: Culture’s moderating effects on the relationship between CSR and CFP Level: Student thesis for Bachelor’s Degree in Business Administration Authors: Ferdous Foroughi och Shabab Hasan Supervisor: Jan Svanberg Date: 2019 - june Aim: Corporate Social Responsibility (CSR) has been developed to become an important subject for both corporates and their stakeholders. Varying results have been reported regarding the effect of CSR initiatives. Prior studies investigate and focus on a small part of CSR with following unresolved theoretical and empirical questions. It has also been shown that culture affects decision making, particularly in relation to CSR. The aim of this study is hence to investigate whether national culture has moderating effects on the relationship between CSR and corporate financial performance (CFP) among listed corporations in the world. Method: A positive research methodology has been applied with a hypothetical-deductive approach. A quantitative research strategy is used for 3230 listed corporations with data from a five-year time period 2013 - 2017. Data is based on secondary data from Thomson Reuters Eikon, World Bank and Hofstedes cultural index, which were analyzed with univariate, bivariate and multivariate analyses in the statistical software IBM SPSS Statistics. Result & Conclusion: There is a positive correlation between CSR and CFP. National cultures have moderating effects on that correlation. Using Hofstede's cultural dimensions, it has been shown that power distance (PD), uncertainty avoidance index (UAI), masculinity (MAS) and long-term orientation (LTO) have negative moderating effects, while individualism (IDV) and indulgence (IND) have positive moderating effects on the relationship between CSP and CFP. Contribution of the thesis: The study contributes with new knowledge to fill the research gap regarding national cultures’ moderating effects on the relationship between CSR and financial performance. The study contributes in an insightful way to both prior theory and empirical data and emphasizes the role of national cultures on the corporates’ financial performance. Suggestion for future research: Several similar studies are needed with other variables that control and analyze the relationship. Furthermore, we also propose to carry out a similar study that also includes non-listed companies, to include several countries and, moreover, a longer time period than five years to see if national cultures affect the relationship in another way. Keywords:Corporate social responsibility, corporate social performance, corporate financial performance, national culture, Hofstede’s cultural dimension theory.