by Lo kwok Wing, Luk Siu Bun, Ben. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1993. / Includes bibliographical references (p. [34]-[36]). / ABSTRACT --- p.ii / TABLE OF CONTENTS --- p.iv / Chapter / Chapter I. --- INTRODUCTION --- p.1 / Consumer Market of Telecommunication Services --- p.1 / Advent of Competition --- p.3 / Scope of Report --- p.4 / Organisation of this Paper --- p.5 / Chapter II. --- METHODOLOGY --- p.6 / Chapter III. --- BUSINESS DEFINITION --- p.9 / Business Definition --- p.9 / Corporate Goals --- p.10 / Chapter IV. --- SITUATION ANALYSIS --- p.11 / Macroenvironment --- p.11 / Industry Environment --- p.20 / Market size & Market Growth --- p.25 / Product Profile --- p.26 / Customer Profile --- p.31 / Competitor Analysis --- p.38 / Company Situation Analysis --- p.49 / Chapter V. --- STRATEGIC ISSUES ANALYSIS --- p.62 / Key Success Factors --- p.62 / Strategic Issues --- p.63 / Strategy Options --- p.70 / Chapter VI. --- RECOMMENDATIONS --- p.72 / Grand Strategy --- p.73 / Functional Strategy --- p.78 / Chapter VII. --- CONCLUSIONS --- p.92 / APPENDIX / Chapter 1. --- The Trend of Average Family Size per Household / Chapter 2. --- Growth of Residential Telephone Lines / Chapter 3. --- Growth of Business Direct Telephone lines / Chapter 4. --- Growth of Total Starline (1989-1993) / Chapter 5. --- Growth of Citinet (1991-1993) / Chapter 6. --- Growth of International Traffic / Chapter 7. --- Questionnaire of Customer Surveys / Chapter 8. --- Summary of Results of Customer Surveys / Chapter 9. --- Gross Sales Revenue Distribution / Chapter 10. --- Breakdown of the Major Gross Sales Revenues For CS Inbound / Chapter 11. --- Breakdown of the Major Gross Sales Revenues For CS Outbound / Chapter 12. --- Breakdown of the Major Gross Sales Revenues For CS Retailing / BIBLIOGRAPHY

by Ng Tou-Kun. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1997. / Includes bibliographical references (leaves 64). / ABSTRACT --- p.iii / TABLE OF CONTENTS --- p.iv / LIST OF FIGURES AND TABLES --- p.vi / ACKNOWLEDGEMENTS --- p.vii / Chapter / Chapter I. --- INTRODUCTION --- p.1 / What is Calling Number Display Service --- p.1 / Benefits of CND --- p.2 / Disadvantages of CND --- p.4 / Launch of CND Service in Hong Kong --- p.5 / Research Objectives --- p.8 / Scope of Study --- p.8 / Structure of Report --- p.9 / Chapter II. --- LITERATURE REVIEW --- p.10 / Launch of CND Service in Foreign Countries --- p.10 / The Adoption Process --- p.12 / The Diffusion Process --- p.13 / Implications to Marketers --- p.14 / Strategy for Introductory Stage --- p.15 / Market Segmentation --- p.17 / Chapter III. --- RESEARCH METHODOLOGY --- p.19 / Survey Method --- p.19 / Sample Design --- p.20 / Questionnaire Design --- p.20 / Pilot Test --- p.22 / Data Collection --- p.22 / Data Analysis --- p.22 / Chapter IV. --- RESULTS OF SURVEY --- p.23 / Demographic Information --- p.23 / Subscriber Line Information --- p.25 / Classification of Respondents --- p.26 / Awareness of CND Service --- p.27 / People Interested in CND Service --- p.29 / People Intended to Subscribe CND Service --- p.29 / CND Subscribers --- p.30 / Attitude towards CND Service --- p.30 / Attitude towards Hongkong Telecom as Service Provider --- p.32 / Association between Consumer Attitude with Service Adoption --- p.34 / Association between Demographics and Subscriber Usage Information with Service Application --- p.37 / Chapter V. --- CONCLUSION AND RECOMMENDATION --- p.39 / Market Situation --- p.39 / Market Planning --- p.40 / Market Segmentation Strategy --- p.40 / Product Development Strategy --- p.41 / Promotional Strategy --- p.43 / Pricing Strategy --- p.44 / Limitations --- p.44 / Epilogue --- p.47 / APPENDICES --- p.48 / Chapter I. --- Network Service License of Hong Kong Telephone Company : Extracted Clause on Confidentially of Customer Information --- p.48 / Chapter II. --- Questionnaire of Survey --- p.49 / Chapter III. --- Association of CND Benefit Malicious Call Reduction with Service Adoption --- p.57 / Chapter IV --- Association of CND Benefit Warmer Greeting to Friends with Service Adoption --- p.58 / Chapter V. --- Association of Importance of Selective Call Answering with Service Adoption --- p.59 / Chapter VI. --- Association of Importance of Back Calling with Service Adoption --- p.60 / Chapter VII. --- Association of Importance of Warmer Greeting to Friends with Service Adoption --- p.61 / Chapter VIII. --- Association of Importance of Ease of Service Operation with Service Adoption --- p.62 / Chapter IX. --- Association of Education Level with Service Adoption --- p.63 / BIBLIOGRAPHY --- p.64

by Ho Ka Pui. / Thesis (M.Phil.)--Chinese University of Hong Kong, 1997. / Includes bibliographical references (leaves 78-82). / Abstract --- p.iii / Acknowledgments --- p.v / Introduction --- p.1 / Chapter One --- From Monopoly Telephony to the Rise of Cellular Communication --- p.17 / Chapter Two --- Oligopoly of the Cellular Communication Market in the Digital Era --- p.36 / Chapter Three --- The Irony of a Free Market Place --- p.53 / Chapter Four --- Cellular Communication Market and1997 --- p.67 / Conclusion --- p.72 / Bibliography --- p.78