by Lo kwok Wing, Luk Siu Bun, Ben. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1993. / Includes bibliographical references (p. [34]-[36]). / ABSTRACT --- p.ii / TABLE OF CONTENTS --- p.iv / Chapter / Chapter I. --- INTRODUCTION --- p.1 / Consumer Market of Telecommunication Services --- p.1 / Advent of Competition --- p.3 / Scope of Report --- p.4 / Organisation of this Paper --- p.5 / Chapter II. --- METHODOLOGY --- p.6 / Chapter III. --- BUSINESS DEFINITION --- p.9 / Business Definition --- p.9 / Corporate Goals --- p.10 / Chapter IV. --- SITUATION ANALYSIS --- p.11 / Macroenvironment --- p.11 / Industry Environment --- p.20 / Market size & Market Growth --- p.25 / Product Profile --- p.26 / Customer Profile --- p.31 / Competitor Analysis --- p.38 / Company Situation Analysis --- p.49 / Chapter V. --- STRATEGIC ISSUES ANALYSIS --- p.62 / Key Success Factors --- p.62 / Strategic Issues --- p.63 / Strategy Options --- p.70 / Chapter VI. --- RECOMMENDATIONS --- p.72 / Grand Strategy --- p.73 / Functional Strategy --- p.78 / Chapter VII. --- CONCLUSIONS --- p.92 / APPENDIX / Chapter 1. --- The Trend of Average Family Size per Household / Chapter 2. --- Growth of Residential Telephone Lines / Chapter 3. --- Growth of Business Direct Telephone lines / Chapter 4. --- Growth of Total Starline (1989-1993) / Chapter 5. --- Growth of Citinet (1991-1993) / Chapter 6. --- Growth of International Traffic / Chapter 7. --- Questionnaire of Customer Surveys / Chapter 8. --- Summary of Results of Customer Surveys / Chapter 9. --- Gross Sales Revenue Distribution / Chapter 10. --- Breakdown of the Major Gross Sales Revenues For CS Inbound / Chapter 11. --- Breakdown of the Major Gross Sales Revenues For CS Outbound / Chapter 12. --- Breakdown of the Major Gross Sales Revenues For CS Retailing / BIBLIOGRAPHY