<p>The aim of this report is to analyse the logistics of a medium sized restaurant and give an overall solution for improvements on the restaurant's logistics. The restaurant of interest belongs to Laponia Hotel and is located in Arvidsjaur, Sweden. Investments for over 100.000 Euros are planned for the hotel, which includes a reconstruction of the restaurant. The details on how the restaurant will be reconstructed are not yet known. I therefore chose to analyse the problemin general terms and find a solution that is focused on the logistic system itself rather than its layout. </p><p>In order to find the best system I have chosen to analyse three different logistic models, each representing different levels of logistic systems. The first model, representing the logistics of a small restaurant, is named ´the simple logistic model´ and has a manual system. The second method is called ´the complex logistic model´. This model describes the hotel that is too small to afford a full-scale computer system, and too complex to operate with only a manual system. The last model is'the advanced logistic model'and it is meant to represent the full-scale logistics with all necessary computer aid. </p><p>The models are analysed by the SWOT method and the materials used are found through literature research, interviews and observations. The analyse shows that the best model for Laponia Hotel's restaurant would be the advanced logistic model in combination with the simple logistic model. This would allow the restaurant to use all the benefits of computer aid and large quantities without loosing the small-scale feeling of ownership and responsibility among the employees.</p>

<p><strong>Purpose: </strong>The purpose of this essay is to study how the hotel chain Radisson SAS works with prolonged customer relations with their business clients, with other words the clients that have business agreements with them.</p><p><strong>Methods: </strong>This study will contain an inductive approach and qualitative methods. The qualitative research method is in the shape of a deep interview with the sales manager of Radisson SAS and qualitative interviews of chosen business clients to the hotel.</p><p><strong>Results: </strong>The results of this investigation show that business clients are controlled by what kind of agreements their company has.</p><p>The companies sign agreements with hotels and hotel chains that are able to satisfy big parts of their needs, if not all of them.</p><p>With the help of flexible solutions, a well known brand, and good relations, Radisson SAS has made sure that their business clients have prolonged their agreements.</p><p>They are a global hotel chain near transports, and business clients feel secure with Radisson SAS.</p>

<p>Being developed for centuries, Hotel Industry has been in its maturity period for a long time. Confronted with fierce competition and the current global economic crisis, it becomes a hot topic in Hotel Industry how to maintain and raise revenues. By shifting focus from ‘Goods-Dominant Logic’ to ‘Service-Dominant Logic’, Service Science presents a new perspective on value creation and service experience. In this new perspective, value is co-created by various roles, experienced and evaluated by customers. However, the problem is how to implement theories in a specific industry. Focusing on hotel industry, this paper aims to illustrate how service evolves with the development of technology and theory based on the case study of InfoQuest, which is an IT company mainly providing SaberKnot. InfoQuest redefines several economic roles (hotels, IT system provider, local businesses and customers) and relationships among them (from a linear model to a netlike model) where it injects Hotel Industry with new vitality. Both competitive advantages and potential problems that might arise from the service innovation are subsequently discussed. At last, a further analysis is made on the China market in order to show the possibility of that business entering into China.</p>

<p>Loyalty card is one of the most commonly used promotional activities in business. Thus far, there are some research has been done on luxury hotel, but very few researches are on budget hotel. So, the purpose of the thesis is finding out the Swedish customers’ attitude and behavior towards budget hotel’s loyalty card; getting to know what factors influence Swedish customers’ response towards the loyalty card and budget hotels.</p><p>In the thesis, the main research problem is “<em>How do Swedish customers respond to the Budget hotel’s Loyalty Card promotional activity in Sweden</em>?” Under the main research problem, four sub questions and four hypotheses are designed. Face-to-face interview is implemented for collecting primary data. Interviewees include business traveling interviewees and leisure traveling interviewees, altogether 23 interviewees are interviewed. Secondary data is from articles and journals. The secondary data includes Purchasing/Decision making, Marketing communication, Sales promotion, Pricing, Customer Relationship Management (CRM) and Relationship marketing, Customer satisfaction and loyalty, Personality and Marketing segmentation. The secondary data and primary data are mixed together for the main research problem’s analysis.</p><p>After the research, the thesis comes out that Swedish loyalty card holders show much awareness/ preference/ satisfaction/ loyalty towards the membership budget hotel. Swedish customers use loyalty card in a constant manner only when the benefit is large and the benefit can be gained fast. For the Swedish customers, the Budget hotel loyalty card’s benefit is important, but the benefit is not big enough to make them feel excited. Simple and clear loyalty card rules are appreciated. Reference groups’ comments, fast internet information, loyalty card rule’s complexity, customers’ previous experiences, original price, psychological quality feeling and perceived price level also affect the loyalty card’s effectiveness. By implementing loyalty card, the membership customers’ satisfaction can be increased. The non-membership customers’ satisfaction isn’t negatively affected. Compared with the Swedish leisure travelers, Swedish business travelers show even stronger and much more stable loyalty towards the membership hotel. Leisure traveler is much benefit oriented. But the business traveler is habit oriented. Psychologically, business travelers think that a budget hotel loyalty card can not provide them as much good feeling as the luxury hotel’s loyalty card does.</p>

Loyalty card is one of the most commonly used promotional activities in business. Thus far, there are some research has been done on luxury hotel, but very few researches are on budget hotel. So, the purpose of the thesis is finding out the Swedish customers’ attitude and behavior towards budget hotel’s loyalty card; getting to know what factors influence Swedish customers’ response towards the loyalty card and budget hotels. In the thesis, the main research problem is “How do Swedish customers respond to the Budget hotel’s Loyalty Card promotional activity in Sweden?” Under the main research problem, four sub questions and four hypotheses are designed. Face-to-face interview is implemented for collecting primary data. Interviewees include business traveling interviewees and leisure traveling interviewees, altogether 23 interviewees are interviewed. Secondary data is from articles and journals. The secondary data includes Purchasing/Decision making, Marketing communication, Sales promotion, Pricing, Customer Relationship Management (CRM) and Relationship marketing, Customer satisfaction and loyalty, Personality and Marketing segmentation. The secondary data and primary data are mixed together for the main research problem’s analysis. After the research, the thesis comes out that Swedish loyalty card holders show much awareness/ preference/ satisfaction/ loyalty towards the membership budget hotel. Swedish customers use loyalty card in a constant manner only when the benefit is large and the benefit can be gained fast. For the Swedish customers, the Budget hotel loyalty card’s benefit is important, but the benefit is not big enough to make them feel excited. Simple and clear loyalty card rules are appreciated. Reference groups’ comments, fast internet information, loyalty card rule’s complexity, customers’ previous experiences, original price, psychological quality feeling and perceived price level also affect the loyalty card’s effectiveness. By implementing loyalty card, the membership customers’ satisfaction can be increased. The non-membership customers’ satisfaction isn’t negatively affected. Compared with the Swedish leisure travelers, Swedish business travelers show even stronger and much more stable loyalty towards the membership hotel. Leisure traveler is much benefit oriented. But the business traveler is habit oriented. Psychologically, business travelers think that a budget hotel loyalty card can not provide them as much good feeling as the luxury hotel’s loyalty card does.

Aim: Nowadays, China‟s hotel industry has developed rapidly and makes a great contribution to service industry. Nevertheless, there are still various problems in the hotel industry. There is a lack of suitable human resource strategies to develop employees qualitatively and quantitatively, which is the main internal reason. Therefore, with the evaluation of whether the Haibin Hotel and Westin Hotel are aware of the importance of the employees in service delivery and research on how the two hotels develop people to deliver excellent service through human resource strategies, which ultimately reveal that service personnel is playing an extremely important role on excellent service delivery in this paper.   Method: This paper investigates Haibin Hotel and Westin Hotel as multiple case studies to study the human resource strategies for delivering service quality through people. In order to examine the validity of previous relevant theories hence put forward the developed theory of service quality delivery chain through collecting and analysing data from telephone interview with managers and survey employees through questionnaires in both hotels.   Result &amp; Conclusions: With researching the human resource strategies for improving the employees' quality and quantity, and comparing the differences in service delivery through people in both hotels, we conclude that hotels should highlight that the service employees' play an extremely important role on good service delivery as well as specially emphasize on the service quality delivery through integrating the service culture and human resource strategies into the hotels.   Suggestions for future research: One limitation is a lack of customer perception on service delivery. Another limitation is in the telephone interview which cannot yield complete information about the hotel. Two suggestions for further research have been put forward in this paper. One is to conduct more than three case studies that can make the data more rich and effective if the time allowed. Another is adopting face-to-face interviews to collect the qualitative data.   Contribution of the thesis: This paper reveals how the important role of employees in service quality delivery and come up with a developed theory could be applicable to other hotels and provide the guideline for other hotels to improve the service quality delivery.

The purpose of this study is to gain an understanding of how Cross-Cultural Training (CCT) can contribute job satisfaction. Job satisfaction is one of the crucial lessons for hotel human resource management. There are many factors studied in the past literatures affecting job satisfaction, such as the compensation system, the promotion opportunities, organizational culture, and so on; however, the purpose of this research is to evaluate Cross Cultural Training, as the factor, to study how the job satisfaction will be affected. This study takes one international hotel located in Taipei as the object to analyze how job satisfaction can be affected and contributed. The results are found as follows: 1¡B Regarding the design of CCT, it is proved that ¡§On-the-job Training¡¨ is the most appropriate design to conduct CCT to increase job satisfaction. Most of the interviewees are with the opinion that ¡§learning by doing¡¨ is the most efficient and effective way to be trained. 2¡B Regarding the duration of CCT, it is found that ¡§One month¡¨ is the best duration to conduct CCT; however, it is also distinguished that the duration of CCT depends much on the demand in different departments. 3¡B Regarding the strategy method of CCT, it is found that the responses from the interviewees are quite concordant, which are mainly focused on ¡§Simulations¡¨, ¡§Expositive Instructions¡¨, and ¡§Behavior Modification¡¨. 4¡B Regarding the profit of CCT, all interviewees agree that CCT is profitable since it will limit inefficiency and increase job satisfaction.

Being developed for centuries, Hotel Industry has been in its maturity period for a long time. Confronted with fierce competition and the current global economic crisis, it becomes a hot topic in Hotel Industry how to maintain and raise revenues. By shifting focus from ‘Goods-Dominant Logic’ to ‘Service-Dominant Logic’, Service Science presents a new perspective on value creation and service experience. In this new perspective, value is co-created by various roles, experienced and evaluated by customers. However, the problem is how to implement theories in a specific industry. Focusing on hotel industry, this paper aims to illustrate how service evolves with the development of technology and theory based on the case study of InfoQuest, which is an IT company mainly providing SaberKnot. InfoQuest redefines several economic roles (hotels, IT system provider, local businesses and customers) and relationships among them (from a linear model to a netlike model) where it injects Hotel Industry with new vitality. Both competitive advantages and potential problems that might arise from the service innovation are subsequently discussed. At last, a further analysis is made on the China market in order to show the possibility of that business entering into China.

Purpose: The purpose of this essay is to study how the hotel chain Radisson SAS works with prolonged customer relations with their business clients, with other words the clients that have business agreements with them. Methods: This study will contain an inductive approach and qualitative methods. The qualitative research method is in the shape of a deep interview with the sales manager of Radisson SAS and qualitative interviews of chosen business clients to the hotel. Results: The results of this investigation show that business clients are controlled by what kind of agreements their company has. The companies sign agreements with hotels and hotel chains that are able to satisfy big parts of their needs, if not all of them. With the help of flexible solutions, a well known brand, and good relations, Radisson SAS has made sure that their business clients have prolonged their agreements. They are a global hotel chain near transports, and business clients feel secure with Radisson SAS.

Vi har utfört en Minor Field Study på Zanzibar, som finansierats av Sida. Vårt syfte med denna studie var att granska hur hotell jobbar för en hållbar turismutveckling på Zanzibar. Vi hade åtta kvalitativa intervjuer med hotell managers på åtta olika hotell. Utöver dessa intervjuer hade vi även frågor till studenter vid Jambiani Tourism Training Institute (JTTI) och till Tim Woolven på Zanrec. Som svar på vårt syfte är det väldigt svårt att arbeta för en hållbar turismutveckling på Zanzibar då det finns många motsättningar. De största motgångarna, enligt vår undersökning, är korruption inom regeringen och brist på kunskap och engagemang inom ämnet. För att Zanzibar ska kunna bli en hållbar turismdestination krävs det att de negativa påverkningarna från turismen minimeras. Utifrån hotell managernas åsikter har vi kommit fram till att  framförallt den lokala kulturen måste bevaras och sophanteringen måste förbättras. Turismen bidrar till en viktig ekonomisk inkomst för ön men Zanzibar är fortfarande beroende av hjälp utifrån. Idag är Zanzibar i utvecklingsstadiet och turismen som industri kan fortfarande utvecklas antingen positivt eller negativt för ön. Även om det är svårt att arbeta för en hållbar utveckling så har vi sett många positiva handlingar och initiativ.