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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.
1

House organs of cooperative marketing associations

Rust, Iola Ghormley. January 1942 (has links)
Thesis (M.A.)--University of Wisconsin--Madison, 1942. / Typescript. eContent provider-neutral record in process. Description based on print version record. Includes bibliographical references.
2

Objectives and principles of the external company publication and its role in marketing /

Dove, Arthur Earl. January 1955 (has links)
Thesis (M.B.A.)--Ohio State University, 1955. / Includes bibliographical references (leaves 83-92). Available online via OhioLINK's ETD Center.
3

The development of the internal house organ as a medium of industrial public relations in the United States,1941-1946 /

Ball, Chester E. January 1947 (has links)
Thesis (M.A.)--Ohio State University, 1947. / Includes bibliographical references (leaves 115-125). Available online via OhioLINK's ETD Center.
4

O imaginário de trabalhador ideal: representações de trabalhador na perspectiva da Federal das Indústrias do Estado do Paraná / The imaginary of ideal worker: the representarions of the workforce from the perspective of the Federation of Industries of the State of Paraná

Silva, Igor Assoni Monteiro da 13 February 2017 (has links)
CAPES / O objetivo desta pesquisa é analisar o imaginário de trabalhador ideal construído pelas revistas Cuide-se+ e Indústria em Revista, publicadas pela Federação das Indústrias do Estado do Paraná (FIEP). A pergunta que este trabalho se propõe a responder é a seguinte: como é representado o trabalhador e quais as características consideradas adequadas para realização do trabalho na indústria? A pergunta é colocada tendo-se em consideração as transformações na organização do trabalho ao longo do desenvolvimento do modo de produção capitalista e as exigências de controle sobre quem o realiza: a classe trabalhadora. Através da análise de conteúdo orientada pelo tema, conforme a proposta metodológica de Bardin (2011), buscou-se descrever e compreender os elementos que compõem as representações do que seja uma força de trabalho adequada na perspectiva da maior entidade associativa empresarial paranaense. Assim, por esta via de análise chegou-se a um conjunto de dados que caracterizam os trabalhadores em seus aspectos instrumentais, comportamentais e grupais e sociais. O aporte teórico possibilitou discutir estes dados como os reflexos das necessidades e interesses empresariais em desenvolver continuamente não apenas as tecnologias produtivas e as formas de organização do trabalho mas também as estratégias de controle da força de trabalho. Assim, percebe-se que as representações da força de trabalho adequada construídas pelos discursos da FIEP em suas revistas são as expressões ideológicas das exigências da organização do trabalho em sua forma mais atual. / This research aims to analyze the imaginary of ideal worker constructed by the magazines Cuide-se+ and Indústria em Revista, published by the Federation of Industries of the State of Paraná (FIEP). The question that this study proposes to answer is the following: how is the worker represented and what are the characteristics considered adequate to carry out the work in the industry? The question is posed taking into account the transformations in the organization of labor along the development of the capitalist mode of production and the demands of control over who realizes it: the working class. Through the content analysis oriented by theme, according to Bardin's methodological proposal (2011), we sought to describe and understand the elements that form the representations of what is a suitable workforce from the perspective of the largest corporate association of Paraná. Thus, through this route of analysis, we reached a set of data that characterize the workers in their instrumental, behavioral and group and social aspects. The theoretical contribution made it possible to discuss these data as the reflexes of capitalist needs and interests in continuously developing not only productive technologies and forms of work organization but also strategies of workforce control. Thus, it can be seen that the representations of the adequate workforce constructed by the FIEP discourses in their publications are the ideological expressions of the demands of the work organization in its most current form.

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